Podcast: App Marketing & Design Tips for iOS & Android – App Masters


Interviews with the most admired app developers, designers and marketers including the minds behind Crossy Road, Facebook Messenger, Shazam, Tweetbot, Clear, and more.

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Recent Episodes

  • 786: Why It Pays to Be Bold with App Monetization with Guilhem Duche

    Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value propositi...

  • Mobile Game Monetization: How to 2X ARPDAU

    Discover a simple way that you can 2X your double your ARPDAU. Did you know that 95% of your app users will NEVER buy a thing from you. That’s why we have to give users multiple ways to give you money. We all know that video ads are a great way to moneti...

  • Marketing for Game Devs | App Masters Live (May 29, 2020)

    Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Toda...

  • 785: How to Get Your First 100 users with Mike Watkins

    Coming up is a coaching call with the creator of an app that helps predict when you will be ready to retire. You will discover my best tips on how to get your first 100 users using Facebook Ads, how to monetization at the "win point" of your app and how t...

  • Mobile Game Trends | App Masters Live (May 15, 2020)

    Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This...

  • How to Increase Mobile Game Revenue Using Rewarded Surveys

    Here's a snippet of our upcoming App Masters Virtual Summit 2020 starting June 8, 2020. Learn more about TheoremReach.   In this video, you will discover: Where did the idea for TheoremReach come from? Why rewarded surveys? Rewarded surveys vs ot...

  • 784: Reflectly's Darius Moravcik on How to Scale Micro-Influencer Marketing

    Today's guest is the CMO at Refectly, the popular journaling app. You will discover how to use micro-influencers at scale for content generation, why product is more important than marketing in the beginning and why they are so focused on TikTok right now...

  • Chad Mureta on Selling Multiple Million Dollar App Businesses | App Masters Live

    On this episode of App Masters Live, Chad Mureta joins us to share how he's been able to sell multiple million-dollar app businesses.  Chad is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race an...

  • 783: How to Grow a Podcast App with Markus Chow

    Coming up is a coaching call with a developer of a podcast app called HiCast. We talk about the different keywords he should target in his ASO and why you should NOT be shy about your app's monetization. Markus Chow is the creator of HiCast. ************...

  • Gig Economy: The Future is Unlimited Services

    Discover why the future of the gig economy is all about unlimited productized services.   Services mentioned:  https://bench.co/  https://designpickle.com/  https://www.godaddy.com/wordpress/premium-support  http://www.videohusky....

  • 782: ASO Keyword Strategy for Mobile Games with Martin Hudak

    Want to know what are the most effective ASO strategies for mobile games? Well, you are about to discover how to pick the right keywords, why you want to use low traffic, low competition keywords and what to focus on when you are just launching your app....

  • Attribution for Mobile App Tracking for iOS and Google Play

    Discover how to see where your downloads are coming from for iOS and Google Play.  Also, discover the free mobile attribution tool that you need when you are just starting out. *************** Check out our app marketing agency. Never miss an app ma...

  • 781: Tilting Point's Nadir Garouche on ASO Growth for Mobile Games

    Today's guest is the Senior Growth Manager at Tilting Point and we talk all about ASO for games. You will discover how to use the featured graphic on Google to get more downloads, how to localize your game if you're on a budget, and the Apple Search ads c...

  • Decrease Your CPI With These Video Ads Example

    Discover how to make TikTok-style video ads that will decrease your cost-per-install on your mobile advertising including Facebook Ads. Shamanth Rao is the Founder and CEO of the mobile user acquisition agency Rocketship HQ. He's managed 8 figure user acq...

  • 780: How to Incorporate Monetization in Game Design with Tugay Alyildiz

    Stop making the mistake that I see most game developers make where they completely focus on building the game and do NOT think about marketing or monetization. In this episode, you will discover how to incorporate monetization while designing your game fr...

  • Keyword Research Tools for App Store Optimization

    Discover the 3 free keyword research tools to improve your app store optimization. App Annie   AppFollow OneLook Reverse Dictionary   App Radar

  • How Does Mobile App Retention Affect Keyword Rankings?

    As the app stores become more sophisticated with their algorithms, how does your mobile app retention affect your keyword rankings when it comes to app store optimization (ASO)?

  • 779: How to Get Started with Influencer Marketing with Dom Little

    Today's guest spent 7 years working for Apple and now is the founder of a performance-based influencer marketing platform. You will discover the most effective way to get started with influencer marketing, what types of creatives work best on Instagram an...

  • App Store Optimization When You Do NOT Have Downloads

    In this video, you will discover How to do App Store Optimization When You Do NOT Have Downloads.

  • 778: All About Mobile App Acquisitions with Steve Wade

    Coming up, we are going to talk all about acquisitions. You are going to discover, what acquirers look for in gaming acquisitions, how to prepare your company for the buyer and what factors cause a deal to get derailed. Steve Wade is the Managing Directo...

  • How Do You Know If You Are Doing App Store Optimization (ASO) Right?

    Here's how you can tell if your ASO strategy is a good one. Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions. In...

  • App Preview Videos: Do They Lead to More Downloads?

    Are App Preview Videos effective? Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions. In this video, you will disc...

  • The Most Important App Store Optimization Factors in 2020

    Discover the most important factors in getting high keyword rankings. Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization que...

  • 777: What Games Have The Most Potential with Joel Julkunen

    Coming up today's guest is the Co-Founder and Head of Game Analysis at GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. This episode is all about mobile games where you will discover which games hav...

  • Chad Mureta’s App Marketing Strategy

    Discover how Chad's "front-loading" strategy helps him better monetize his apps. Chad Mureta is a best-selling author, full time appreneur, advisor and investor. He has built and sold five different app start ups and made millions of dollars in four diffe...

  • App Engagement: 5 Surefire Ways to Increase Your Retention

    If they stay, they will pay. When anyone talks about growth, all you think about is downloads – the top of the funnel. However, the bottom of the funnel metrics such as app engagement (or retention rate) is one of the most important growth metrics that yo...

  • 776: M&A Trends in the Mobile Gaming Space with Diwakar Rao

    Coming up is a fireside chat with Zynga's VP of Corporate Development & Strategy, Diwakar Rao recorded from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover what Zynga looks for in their acquisitions, if Zy...

  • Apple’s New App Store Categories

    In this video, we explore Apple's new categories on iOS: "Developer Tools" and "Graphics & Design" and how you can capitalize on them right now!

  • 775: Nick Loper of Side Hustle Nation

    Hey guys, another recording from my new podcast, Games with Entrepreneurs. This time with a local friend of mine, Nick Loper. Nick's website SideHustleNation.com is read by 1.5 million visitors a year and 30,000 listeners tune into The Side Hustle Show po...

  • ASO What’s Working Today in 2020 – MGS Presentation

    ASO...Keyword targeting...are these still relevant in driving traffic and putting you high up there in page ranks? We will also talk about the 'secret sauce' that'll increase more downloads for your app. Hop on in, and we'll dig deeper into this today

  • 774: How CodeWithChris Grew to 300K YouTube Subscribers with Chris Ching

    My friend, Chris Ching, is the founder of CodeWithChris - the largest iOS channel on YouTube with close to 300K subscribers. This is our episode on my new podcast called Games with Entrepreneurs. You will discover how Chris started his blog and YouTube ch...

  • Try This If Your App Has No Downloads

    Coming up is one of the most commonly asked questions I get about how to increase downloads for an app on literally no budget. This is particularly useful advice if you are stuck in your app business.

  • 773: How to Optimize the FTUE for Mobile Games

    Coming up is a coaching call where you will discover how to optimize the First Time User Experience (FTUE), how to drive downloads without a marketing budget using the "free promotional" campaign, aso for hyper-casual games and finally why creating more g...

  • Is App Store Optimization Dead?

    Well, one thing is for sure that things are changing. In this video, you will discover what factors to focus on when trying to grow your downloads through app store optimization.

  • 772: How to Find Product-Market Fit With a Social App with Josh Choi

    Coming up is a coaching call with a college senior who developed a visual search app that detects celebrities, friends, text and more. We talk about how to find product market fit, when gamification is actually useful, and why he should NOT worry about mo...

  • Games with Entrepreneurs #1 – David Reichelt, Creator of Color Switch

    David Reichelt built his successful Color Switch app into an 8-figure gaming studio in less than a year. What he learned from the enormous success of Color Switch, how he was nearly blown up during his time in the military, and who his celebrity crush is.

  • 771: How to Finance Growth Through VC Funding and/or Debt

    Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why y...

  • 770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales

    Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the...

  • 769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson

    Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on y...

  • 768: Leveraging Artificial Intelligence for Growth with Lomit Patel

    Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them. Lomit Patel is th...

  • 767: Best Strategy to Get Quality Downloads for a Location-Based App

    Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow...

  • How to Sell: Time Blocking Tips for Sales Prospecting

    Here is a sales call hack that will help you sell more, get more clients and make you more effective. This is my exact sales strategy that many people have copied and you can too. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube...

  • 766: How to Build The Key Features of a Social App with Ian Morris

    Today's guest is the CEO and Co-Founder at Likewise, a Bill Gates-funded app that helps people quickly find and share recommendations. You will discover why getting the single player mode correct is important even if your app is social and how to take tim...

  • Questions to Ask A Digital Marketing Agency

    In 2020, we expect to see mobile user acquisition strategies continuing to become increasingly automated and very different from their more manual antecedents from a few years ago. Of course, if you’re looking to hire an agency, you perhaps already asked...

  • 3 Commonalities of Million Dollar Subscription Apps

    In this video, we analyze dozens of apps generating over a million dollars a year to see what commonalities they have. If you're wondering how to monetize mobile apps, well this is the video for you.

  • 765: How to Create Winning Ad Creatives with Jon Lau

    Today’s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rate...

  • 764: Must-Haves for a Successful Gaming Team with Chuka Ikokwu

    Today's guest is the Head of Analytics for Exploding Kittens and Founder & CEO Divercity.io. You will discover must-haves for a successful gaming team, commonly overlooked retention strategies and why having gender and racial diversity leads to a more suc...

  • 763: AR Apps for Education with Robin Williams

    You are about to hear from a company that is focused on building innovative AR apps for the education sector. You will discover how they decide which AR products to build first, how they user test each of their ideas and a growth strategy that the guest r...

  • How to Promote App With No Budget

    In this video, you will discover 5 juicy app promotion strategies to drive app downloads without any marketing budget. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=BNrqMJ4eUmk

  • 762: Play Mobile Games for Cash Prizes with Frank Argentieri & Paul Rosa

    You will hear the story of how two founders are trying to change the way we play casual mobile games. You will hear what happened to a previous startup, how they raised their initial funding and how they soft-launched and actually got feedback from their...

  • Mobile Game Retention Strategies With This Kid

    I have been talking a lot about Mobile App Retention and I thought, who better to bring on than an 11-year-old with zero attention span. So here's my son, Noah, to talk about what brings him back into a mobile game. Watch Video on YouTube and Subscribe t...

  • 761: Successful Retention Campaigns with Mirela Cialai

    Today's guest is the Director of Mobile Marketing at Zinio and she shares some of their most successful retention campaigns. You will discover one of their best campaigns for revenue, how they doubled their push notification activations and finally how th...

  • 3 App Store Optimization Strategies You Should Be Testing for 2020

    If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to give the end user the best possible experience possible....

  • 760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky

    Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he's using email marketing to...

  • 759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti

    Today's guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimizat...

  • 758: Launching a New Service in a Mature Market with Guillermo Gaspart

    How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated...

  • Apps Gone Free vs Apple Feature

    In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=LvQYfj...

  • 757: Native App Preloads with Matt Tubergen

    Want to preload your apps directly on to a user's phone? Well today's guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your app directly on a user's phone. Also, listen to how indie...

  • How to Calculate Accurate ROIs from Apple Search

    Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads.

  • 756: Using Affiliates to Increase User Base with Nate Hunter

    Today's guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he's using affiliates to drive targeted and engaged users, how he's incorporating retention strategies from his mobile games experience and the Facebook campai...

  • 755: How to Optimize Your Programmatic Advertising with Cuneyt Unar

    Today's guest is a user acquisition expert with experience running campaigns for the social casino game category. You're about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead foc...

  • How to Increase Mobile App Retention with Paid Ads

    Are you looking for the inside mobile user acquisition secrets from the most successful mobile companies? Are you interested in discovering the strategies that the top UA (user acquisition) experts are using and testing to produce massive results? Here...

  • 754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan

    Today's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO....

  • App Store Optimization Marketing Tips From ASO Experts

    My top tip for ASO publishers today is to roll with the punches on keyword ranks in the App Store.

  • 753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers

    If you're growing rapidly in the mobile gaming space and wondering if you should hire a CFO, then we have a great episode for you. Today's guest is the CFO at Hutch and he shares when is it the right time to hire a CFO, how CFOs and UA teams should intera...

  • 752: The One-Pager to Validate App Ideas with Leo J Barnett

    Today's guest is an entrepreneur, actor (you may have seen him on The Crown) and designer. He shares his simple process for building a one-pager to validate his app ideas. Also, you will discover how he landed an Apple Feature, what he did to maximize tha...

  • 751: The Data to Focus on to Increase Downloads with Lior Barak

    Today's guest is a data consultant with over 12 years of experience in creating actionable data. You're about to discover what you should look at to increase conversions, why you should only have 3 daily KPIs and finally why you shouldn't look at daily do...

  • 750: Google Play ASO for Casual Games with Ronak Suvagiya

    Coming up is a coaching call with a developer of casual games. You will discover how to properly reskin games for ASO, how to optimize your bundle name and other ASO tricks that you should start testing. Ronak Suvagiya is an indie app developer and creat...

  • How Often Should I Update Keywords for ASO?

    Thomas Kriebernegg, CEO & Co-Founder at App Radar, shares his number 1 ASO tip by answering how often should we do ASO.

  • 749: Fyber President, Offer Yehudai on Mobile Game Monetization

    Today's guest is the President of Fyber. You're about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in...

  • 10X Organic Downloads with App Store Optimization (ASO)

    What kind of keywords and traffic scores should you be going for to increase your downloads? What do all these data translate to? Let's find out how to 10x organic downloads using ASO.

  • 748: Licensing, ASO & Ad Monetization with David Cremades

    Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optim...

  • How to Optimize Growth Funnel (Case Study 2X Revenue Growth)

    Jordan Bryant of Chamber DS shows us how he's 2X revenues for an app optimizing the growth funnel. You will discover why so many app publishers fail to succeed and the exact process he used to fix the leaky bucket. Watch Video on YouTube and Subscribe t...

  • 747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas

    Today's guest is the creator of the popular Phase 10 card game also available in app form. You will discover how he comes up with game ideas, how his new mobile platform allows you to get more referrals for your app and what's the best way to ask users to...

  • 746: How to Grow Downloads Targeting Your Ideal Users

    There is no one formula for success, but there is a surefire way to fail and that is to go too wide, too soon. In this episode, you will hear a coaching call I had with the founder of a social commerce app called Shara. You will discover to grow downloads...

  • How to Increase In-App Purchase Conversion Rates

    From designing escape rooms to crafting fiction books that capture the imagination, Semyon Polyakovskiy, Creative Entrepreneur at Maginary, has successfully interconnected his skills to get away with a one-of-a-kind game. In this interview, he walks us t...

  • 745: The Uber of Lawn Care with Gene Caballero

    Today's guest built the Uber of lawn care which is now available in over 40 states in the US. You will hear how he spent 5 years working on his business on the side and then had enough traction to leave his full time job the last 2 years. You will also di...

  • How to Calculate Mobile Lifetime Value (LTV) Without a Lifetime of Data

    In this video, Shamanth Rao will show you how to calculate the LTV of your user even with little data. Follow along as he shares a simple formula that you can use. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=k-Q...

  • 744: Marketing Strategies Before Your App Launch with Tyler Bundy

    Are you on a budget for building your app? Coming up is a coaching call with a developer of a real estate app. We discuss building a native app vs a PWA, marketing tactics before you launch your app and how to engage with influencers in any niche.

  • 743: How to Build a Big Digital Product Business with John Bura

    Today's guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he's cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals an...

  • How to Multiply Mobile Growth Using Apple Search Ads & ASO

    Do you multiply your app downloads? In today's video, Thomas Kriebernegg, CEO of App Radar, reveals how to harmonize app downloads using Apple Search Ads and App Store Optimization.

  • How to Get Celebrity Endorsements on Cameo

    You're going to discover a simple and affordable way to get celebrity endorsements using the service, Cameo.com. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/SEU5E2PfE_A

  • 742: How to Increase Downloads for a Paid Children’s App with Celeste Du Preez

    Coming up is a coaching call where you will discover how to increase downloads for a paid children's app. We talk about how to properly do keyword research, hacking the "price drop" campaign and the one thing that she did to help her land an Apple Feature...

  • How App Store Screenshots & Preview Videos Increase Downloads

    Today's guest tells us how adding an app store preview video increased impressions and downloads for their app.How do you optimize your app store screenshots to increase downloads? In this video, you will discover how adding social proof to your app store...

  • 741: ASO Strategies That Took His App From 5 to 800 Downloads a Day with Altai Zeinalov

    Coming up, you will discover the ASO strategies that today's guest used to grow his downloads from 5 downloads a day to now over 800 downloads a day. Also, listen to the part of the show where he shares the LinkedIn hack he used for an Apple feature and h...

  • Mobile Ad Fraud Bots & Inefficient Marketing Campaigns

    A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution Watch Video on YouTube and Subscribe to our...

  • 740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy

    Today's guest shares 3 simple strategies that has helped his app get shared with more users. Also, you'll discover the differences of being featured under the games category vs the apps category, how he was featured through a couple of different referrals...

  • Storytelling with Facebook Ads

    Sailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/c07i7oaLgTM

  • 739: How Augmented Reality Can Drive Engagement & Revenue with Alen Paul Silverrstieen

    Today's guest shares how he's built partnerships with some of the biggest brands to help them grow their engagement and revenue through their AR platform. Also, you have to hear the story of how he bought Muhammad Ali's famous robe and sold it to his even...

  • App Install Ads Hacks

    I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations. Watch Video on YouTube and Subscribe to o...

  • Branding Hack for Mobile App Virality

    Today, I'm going to introduce a cool branding hack which I learned from one of our podcast guests, Christy Laurence of Plann. You can use tactic within your app to make it go viral. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube...

  • 738: The Most Important Aspect of Running a Business with Rupert Meghnot

    What does it truly take to become successful in your entrepreneurial ventures? Well, you will discover the most important aspect of running a business, the four characteristics that today's guest looks for in an entrepreneur for investment and why the bus...

  • 737: Why a Founder Should Do Customer Support with Owen Clark

    Today's guest previously sold his tech company and you will discover the criteria he used to start his current venture. Also, listen to the part of the show where he shares why it's so critical for the founder to provide customer support. Owen Clark is t...

  • Influencer Marketing: How to Decide Who is a Good or Bad Influencer

    Influencers can be impactful in marketing apps but how do you determine who to partner with? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ZaBv6G7LTBE

  • Instagram Influencer Marketing Growth Hacks

    In this video, I share three phenomenal Instagram marketing tips that I learned from our podcast guests, which you can use to market your apps as well. These three tips are reaching out to meme accounts, turning on IG post notifications, and using Shoutca...

  • 736: Clever Tips to Help Your App to Go Viral with Christy Laurence

    Upcoming up we have a doozy for you. Today's guest is Christy Laurence who made $10,000 in sales in the first week of her app launch and you have to listen to the pre-launch marketing that she was doing. You will also discover how she brands her app to ge...

  • App Suspension: 10 Tips to NOT Get Your App Suspended

    Kripesh graces our YouTube channel to give us detailed discussions on the things which can get apps suspended, so we can avoid these. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/HU1bXvGIlqQ

  • Best Free ASO Tool: App Radar Overview

    If you are on a budget and you are looking for an ASO tool which can help you find new keywords, seamlessly integrate with your ASO workflow, and help you track keyword rankings -- my recommended go-to tool is App Radar. Watch Video on YouTube and Subscr...

  • 735: Bring Value Before Building More Features with Chris Noto

    Today's guest built a sports mindset coaching app. You will discover how he used sports meme accounts to drive targeted low-cost downloads, what works better Instagram stories or posts and how he decided to bring value first within his app instead of focu...

  • 734: How to 10X Downloads with Localization with Reza Abdolahi

    Want to know simple strategies that you can use to grow your downloads? Well today's guest talks about what he did to 10X his downloads by localizing his app. Also, you will discover what strategies did not work for him and his paid apps and how having an...

  • Apple Search Ads: How to Discover New Keywords

    Want to know how to scale your Apple Search Ads? You will learn how to set up a campaign that allows Apple to discover new keywords and how to scale your Apple Search Ads. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch...

  • Apple Feature: What to Do After You Get Featured by Apple

    Did you get an Apple Feature? What to know what to do to maintain your success. Well in this video I cover ways you can leverage the increases in keyword rankings along with the social proof that comes with an Apple Feature. Watch Video on YouTube and S...

  • 733: How to Find the Right App Ideas with Gary Levitt

    Want to know if your app idea is going to be successful? Well you're about to discover how today's guest researches his ideas along with a super cool Chrome Extension. Also, he share how he got his initial growth, how changing to a subscription model has...

  • Guaranteed App Downloads Growth with App Store Optimization (ASO)

    You will discover how to guarantee an increase in app downloads using app store optimization. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=qZw2a47Okkw

  • 732: How to Optimize Your ASO Workflow with Thomas Kriebernegg

    Coming up, we have the CEO of App Radar. You will discover why niching down is so important for growth, how App Radar will optimize your ASO workflow and how to optimize your Apple Search Ads. And one more thing, the ups and downs of running a SaaS compan...

  • App Store Optimization for Google Play: Top 10 Factors

    Coming up, we have my friend, Sarmad Sultan, to highlight the 10 most important factors when it comes to Google Play optimization. From on-page meta data to off-page meta data. And he talks about the most overlooked factors that big companies forget abo...

  • Instagram Advertising: How to Lower Your Cost Per Install (CPIs)

    Want to know how to drive insanely low CPIs through Instagram advertising? Well, I got a great tip from my podcast guest, Esther Crawford Co-Founder and CEO at Squad, who shared it during our podcast interview. Watch Video on YouTube and Subscribe to our...

  • 731: What’s Working in Mobile Advertising Today

    Coming up is a recording from our last virtual summit where you will discover what's working in mobile advertising today including why short form video content is crushing it, how to make playable ads work for you and the potential of Messenger ads. Sham...

  • The Best Pricing Plan for Subscription Mobile Apps

    Does a monthly, quarterly or yearly plan work best for subscription based app? Well I have my friend, Rich Wagstaff, share how he grew his revenue 50% with a simple pricing plan change. Also, you will discover his strategy for sustained app growth. Watc...

  • Multi-Channel App Marketing Campaigns for Retention

    You will discover examples of multi-channel app marketing campaigns to better engage and retain your users. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=Mgoltgipvis

  • 730: The Technology to Help You Scale a Mobile Game with Christian Calderon

    We have the former CRO at Ketchapp, Christian Calderon. You will discover his go-to strategy for increasing mobile game retention, how his new company helps developers with the marketability of their games and what indie game developers are missing when l...

  • Mobile Growth vs Mobile Features: How to Decide

    Want to know if you should be building new features or driving more growth for your app? In this video, we talk about the "staircase" approach to building a sustainable app business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/s...

  • 729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford

    We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries a...

  • App Mastermind in Barcelona

    Join us in Barcelona, Spain on June 15, 2019 for this one day retreat that brings successful app entrepreneurs together to trade knowledge, support each other and build a community that goes beyond business. This event is limited to 8 attendees to ensur...

  • 728: Growth With Retention in Mind with Anna Boguslavska

    We have a fun conversation where you will discover how to get your on-boarding process right (with examples), how to align your multichannel campaigns to re-engage users and how using a fun, but generic content FAILED as a marketing strategy. Anna Bogusl...

  • 727: How to Optimize Google Play Listing with Neelay Srivastava

    Coming up is a coaching call with a developer of a free music player app. You will discover how to balance optimizing your current keywords or finding new ones, should you localize your app and how to run our favorite growth hack on Google Play. Neelay S...

  • Google Play Link Building Strategy – How it Works

    What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app...

  • 726: How to Find & Scale New Growth Channels with Shoji Ueki

    Today's guest is Shoji Ueki, Sr. Director, Growth Marketing at SeatGeek. You will discover the process that he uses to find new and emerging user acquisition channels and when it works how to actually scale it. Shoji Ueki is the Sr. Director, Growth Mark...

  • How to Increase Mobile App Retention Rate Through Customer Support

    Want to know a simple way to increase your mobile app retention rate? Well, today's guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her compa...

  • How to Optimize Your Download to Subscriber Conversion Funnel

    Coming up, you will discover the key elements that will help you optimize your download and subscriber funnel. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KxCqiMuVmUA

  • 725: Programmatic Targeting with Eric Seufert

    Today's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic...

  • How to Change From In-App Purchases to Subscriptions

    Want to know how to go from a one-time in-app purchase model to a subscription based app? In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how: - How she knew that a one-time in app purchase wasn't a sustainable business model? -...

  • The Video Ad Creative That Will Increase Your ROI

    In this video, you will discover how short form videos (4-6 seconds) with one targeted message can lead to a tremendous increase in performance. Shamanth Rao is the CEO of RocketShipHQ, a boutique growth marketing firm. He is an experienced mobile growth...

  • 724: Using App Store Reviews to Increase Retention

    Today's guest is the CMO at AppFollow and she shares how to utilize your app store reviews to increase retention and customer loyalty. You will discover how app ratings affect rankings, why user reviews even matter and lastly, if you are a SaaS product, h...

  • How to Monetize Mobile Apps & Games on Google Play and Apple App Store

    Want to know what are the best ways to make money from mobile apps and games on Google Play and the Apple App Store? In this video we're going to look at the stats from two of the biggest mobile apps out there - Clash of Clans and Calm and see how they'...

  • Go-To-Market Strategy: The Simple and Easy Way

    You will discover our easy and simple go-to-market strategy that will work for any product. We've used this to launch two different businesses and continue to use it in our business today. Watch Video on YouTube and Subscribe to our Channel: https://www....

  • 723: How to Build a Consumer Centric App with Liat Mordechay Hertanu

    Today's guest is the Co-Founder and CMO of an app called 24me. You will discover how they built an award winning, Apple Best of the App Store kind of app by being consumer centric. Also, you will discover how to gain attention in a crowded space, the one...

  • How to Respond to Reviews on Google Play Store

    You are going to discover how to respond to user reviews on Google Play and a test that you should run to increase your keyword rankings. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=ZiWMCYXfPXI

  • How to Respond to App Store Reviews on iOS

    Responding to App Store reviews shows your potential users that you take your app seriously. And more importantly, gives the developer side of the story. In this video, you will discover how to quickly respond to your negative app store reviews with Apple...

  • 722: How to Build a Successful Portfolio of Apps with Laura Tallardy

    How do you build a successful portfolio of apps on multiple platforms including Steam? Well today's guests breaks down her process for coming up with game ideas, her revenue for her paid vs free apps and a great tip for you if you're just getting started...

  • App Store Optimization (ASO) for a Dating or Social Media App

    Are you launching a new social media, dating or local app? You are going to discover how to target any geographic region in the world through keyword research and app store optimization. Watch Video on YouTube and Subscribe to our Channel: https://www.y...

  • App Store Optimization With No Budget

    Don't have money to pay for an app store optimization tool? In this video, we show you how to perform keyword research and what signals to look for to figure out the competitiveness of a keyword. Watch Video on YouTube and Subscribe to our Channel: https...

  • 721: Mobile Growth Through Partnerships with Suze Schwartz

    Today's guest has built partnerships with the Oprah Cruise line and Ritz Carlton. You will discover how she's built so many great partnerships, how she used "appbassadors" to grow her downloads and how you can describe your app in a catchy and memorable w...

  • 2 Psychological Triggers to Increase Mobile Ad Revenue

    How can you increase mobile ad revenue using psychology? Well in this video, you will discover two psychological triggers that you can use to increase video ad revenue in your mobile game. The two triggers are greed and impatience. These two triggers ar...

  • Reddit Marketing for Mobile App Downloads

    Want to know how to market your apps on Reddit? You will discover how to use Reddit to drive mobile app downloads. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=NT7V7O5cEj8

  • 720: Pricing Tests to Increase App Subscriptions with Chetna Chandra

    Coming up -- today's guest shares the pricing tests that she's ran for her clients to increase mobile app subscriptions. Also, you will discover how she balances running an agency and making her own apps; and the key decisions that have helped her company...

  • 3 Key Factors in Deciding Keywords for App Store Optimization (ASO)

    What factors should you use to decide where to put your keywords? Should you put the keywords in your app title, subtitle or keyword field? In this video, you will discover 3 key factors to help you determine where to actually put your keywords. Watch Vi...

  • Analyzing a VPN App Earning $3M a Month (Hotspot Shield)

    Coming up, we’re gonna analyze an app called Hotspot Shield that is making over $3 million a month and see why it’s doing well, some of the options it provides and everything else about the app. Stay tuned! Watch Video on YouTube and Subscribe to our Ch...

  • 719: Using Online Tournaments to Increase Retention with David Mok

    Are you a game developer who wants to increase the holy grail of all metrics - retention? Well, you're about to discover how adding online tournaments into your games will increase retention and monetization. He also breaks down the elements of successful...

  • App Store Optimization for a New App – What to Expect

    How many organic downloads can you expect for a new app? In this video, you will discover what you can expect from Google Play and iOS from just optimizing your keywords. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?...

  • 718: Growth Hacking Tips for Startups with Stefanie Amini

    If you are a startup looking for some amazing sales and marketing tips, then this is the episode for you. You're about to discover how today's guest used Instagram locations to find college ambassadors, a Twitter growth hack to get more exposure for a twe...

  • How to Measure Organic App Downloads & Keywords on Google Play

    You're about to discover how to find the number of organic downloads you are getting on Google Play and what keywords are driving the most downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/5pGqlMc3SFI

  • How to Tell If An App Idea is Good

    Coming up, I'm gonna share with you how to tell if your app idea is good or not as this is a question I routinely get from potential clients. Stay tuned! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/qLavCpFj0qY

  • How to Find College Ambassadors on Instagram

    You're going discover a simple way to find college ambassadors or interns using Instagram. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/kNJGwRi7U70

  • How to Get Press for a Mobile Game

    Do you want to get major publications to cover your mobile game launch? You will discover which websites to focus on and what to say to them to get them to pay attention. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/gLegjP9902s

  • 717: Overcoming the Legal Pitfalls of Mobile Apps with Gary Nissenbaum

    Coming up, what to know the differences between a copyright and a trademark? Well, I've got Gary Nissenbaum to talk all about the legal side off the app business. You will discover how to protect yourself from copycats, how to overcome legal pitfalls and...

  • Google Play App Store Optimization – What Matters Most?

    Coming up, I will tell you what really matters when it comes to Google Play ASO by highlighting a case study that we just performed for a client. You will discover if changing the app title and short description have the most weight and how many time you...

  • Secret Sauce for Creating Profitable Apps

    You are going to discover the secret sauce for finding and making profitable apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/hSMXdK8lm4o

  • How to Start & Grow a College Ambassador Program

    Want to know how to start a successful college ambassador program to help grow your downloads for your app? Well I've got CMO of XMode, Jake Ellenburg, to share how they used a college ambassador program to grow downloads for their first company, Drunk Mo...

  • 716: This Chatbot Helps You Recruit Better Talent with Christoph Gueldenberg

    Today's guest is the Co-Founder of jobpal, a recruitment chatbot that helps companies attract better talent and automate their recruiting funnel. You will discover how understanding their customers' pain points lead to those crucial early sales, his strat...

  • How Your Ego Inhibits Your Success with Paul Lam

    Coming up are you letting your mindset and your ego get in the way of your success? Well I have a great conversation with my friend Paul Lam about this very topic and how he overcame his ego to breakthrough and do what it takes to find success. Watch Vid...

  • Live Wallpaper App Making $1 Million a Month

    We're going to analyze a live wallpaper app that is generating $1 million a month. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/4NeNxtj6xMk

  • Best Free App Store Optimization (ASO) Tool for Tracking Keywords

    I'm going to share my favorite App Store Optimization Tool for tracking keywords Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=xOGr1FgQ7a0

  • 715: How to Leverage Behavioral Science to Improve App Subscriptions with Jeni Miles

    Today's guest is the Business Development Manager at Google Play, a digital distribution service that serves as the official app store for the Android operating system. You will hear the top things you need to increase app subscriptions, pricing plans and...

  • The Right Time to Reach Out to a Venture Capitalist (VC)

    Coming up I've got my friend Mariah Lichtenstern who runs her own venture capital firm to tell you what you should do before you reach out to a VC and when is it the right time to actually do so. Watch Video on YouTube and Subscribe to our Channel: The R...

  • What’s New for App Masters in 2019

    I created this quick little video to let you know of the changes that are gonna be happening in 2019! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/MOxu7_RlUYY

  • 714: The App The Combines Messaging & Gaming with Kirsten Nelson

    Today's guest is the founder and CEO at BLUR, the app that rewards you for messaging and playing games. You will hear the inspirational story of how he's been on his own since the age of 16, why you should NOT take "no" for an answer and the trends he saw...

  • 713: Carter Thomas, Founder, Blue Cloud Solutions (Throwback)

    Coming up is the throwback episode with the King of reskinning and App flipping Carter Thomas. I wanted replay this episode because I know lot of you in the audience really credit carded for getting into the app space. So I thought it would be time to go...

  • 712: Paul Haddad, Co-Founder, Tweetbot (Throwback)

    Coming up is throwback episode with the creator one of the most popular and loved Twitter apps of all time. They are still crushing it in the Appstores and i still use today. His name is Paul Haddad and he is is the programmer behind Tapbots creator.

  • 711: Crossy Road Creator, Matthew Hall (Throwback)

    Coming up we got another throwback episode with the Crossy Road creator Matthew Hall. In this episode, we talk about how he created the game and listen to the part of the show where he talks about why you should study the horrible games along with the mos...

  • 710: Advanced ASO Strategies for Google Play

    Coming up is a coaching call where you will discover advanced app store optimization (ASO) strategies for Google Play. You will hear how to respond to negative reviews, how to optimize your Google Play listing and a failed backlinking strategy that the de...

  • Strategies for International Expansion for Mobile Apps

    Are you just focused on the western markets? Well in this video you're going to discover all about international expansion including a few simple things you can do to get started. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/z-10...

  • 709: Chris Barton, Co-Founder of Shazam (Throwback)

    We are going back in time to August 2013 when I got my first "big-time" guest on. He is none other than the Co-Founder of Shazam, Chris Barton. The podcast has allowed me to make so many great connections and Chris is definitely one of them. He has allowe...

  • 708: Marketing to the Smallest Viable Market with Joey Prather

    Coming up is a coaching call with a 19-year-old founder of an idea sharing app. You will discover how to find the smallest viable market, what kind of keywords you should target and out of the box advertising channels. Joey Prather is the Co-Founder at T...

  • How to Setup Apple Search Ads

    Coming up, you're gonna discover how to set up Apple Search ads campaigns for optimal success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Qxd1u6S-DQ0

  • 707: How to Research Mobile Game Niches with Ryan Yada

    Today's guest has over 20M downloads for his game studio. You will learn how he discovers mobile game niches, what to look for in a keyword and personal growth tips to overcome mental blocks. Ryan Yada is the Co-Founder and Co-Pilot of Flowmotion Entertai...

  • 706: How to Find Micro-Influencers on Instagram with NG Gordon

    Today's guest is a former professional tennis player and software founder and now he's a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to t...

  • 705: How to Plan an Ad Roll Out with Vincent Meyer

    You're about to discover how today's guest increased his ad revenue by simply removing his banner ads. Plus, he shares the messaging that they use to get better engagement with their video ads, how to plan your ad monetization roll out and finally why you...

  • 704: Mobile App Analytics with AppsFlyer’s Ben Jeger

    Are you trying to figure out which analytics tool to use? Well, I've got Ben Jeger a Managing Director at AppsFlyer to talk all about app analytics. You will discover how to jumpstart your marketing campaigns, how to find the best converting keywords for...

  • Apple Search Ads for Paid Apps

    You're going to discover how Apple Search Ads work for your paid apps. If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or r...

  • 703: Viral Growth for a Hyperlocal App with Jegor Ivanov

    Are you building a social network or a hyperlocal app? Well today's guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to g...

  • Mobile Game Audit & Comparison with Bumper.io

    Coming up -- we're gonna take a look at a game from someone within the audience and we're gonna give them harsh, brutal feedback to help improve that game. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/yDG2uDzfJo4

  • 702: How to Improve Your Current Game with Ozzie Haniffa

    Coming up is a coaching call with an indie game developer. We talk about how to add variability in his games, how to test your simple game ideas and why ASO is not necessary for casual games. Ozzie Haniffa is an indie game developer.

  • How to Increase Retention for Casual Mobile Games

    Kevin Wolstenholme is the founder of ​RisingHigh Studio​ and ​RisingHigh Academy​. He runs a two-person indie game studio with 13 games with 13 Apple homepage features. They also produce training for game developers and have achieved 6 Apple features thi...

  • 701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov

    Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly...

  • How to Sell Your Mobile Apps for Maximum Value

    Eric Owens is the owner and co-founder of ​APPBusinessBrokers.com​. He's been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ai_Go...

  • 700: Beta Launch Strategies with William Heathershaw

    Do we really need another screen time app? Well today's guest shares why he decided to build his screen time app and what makes his different. Also, you will discover how to post in FB groups without sounding spammy, why PR failed as a marketing channel a...

  • How Color Switch Creator Generates Mobile Game Ideas

    You're going to discover how Color Switch creator, David Reichelt, generates ideas for mobile games. It's a simple process that anyone can use to come up with ideas for business, apps and more! Watch Video on YouTube and Subscribe to our Channel: https:/...

  • 699: How to Build Tools for Content Marketing

    Today's guest will share how they have used web tools and mobile apps as a content marketing strategy. You will discover how to come up with the right ideas, what constitutes a successful campaign and finally listen to how one tool worked better as a chat...

  • How to Get Good Rankings in the iOS App Store

    Coming up , i'm going to share with you the single best tip, it will help you to increase app store Ranking. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=yJJNA-ogOYw

  • 698: Building the Right App at the Right Time with Ken Vermeille

    Today's guest is the Chief Growth Officer at Lingvist, a language learning app. You will discover how he's been able to grow their user base by 30x in a very crowded space, how h Want to know how to build features that your customers will actually want...

  • How to Hire a Virtual Assistant (VA)

    Are you looking to hire a virtual assistant that's going to help you scale your business and even help you hire more VAs? Well you're going to discover our process for hiring the right virtual assistant for your business. Watch Video on YouTube and Subsc...

  • 697: Growth in a Market Overshadowed by Competitors with Scott Dodson

    Today's guest is the Chief Growth Officer at Lingvist a language learning app. You will discover how he's been able to grow the user base by 30X in a very crowded space, how he drove that growth by focusing on retention and the impact that localization ha...

  • 696: How to Use Data to Drive More Conversions with Lior Barak

    Are you looking to use data to help you make better marketing decisions? Well, today's guest shares how to set up user flags to drive more conversions, why too many KPIs will drive you bonkers and how many users you need to make sense of the data. Lior B...

  • 695: Peak Brain Training Head of User Acquisition, Thiago Monteiro

    We have the Head of User Acquisition at one of the top apps, Peak. You will discover how he's using retargeting campaigns to decrease CPI and increase subscribers, how he calculates lifetime value and how he automates his acquisition campaigns to save tim...

  • 694: Backlinks for Google Play App Store Optimization with Sarmad Sultan

    Coming up is a coaching call where we do a deep dive on app store optimization. You will discover how Sarmad got 100 reviews for his app in a matter of days, how to squeeze out more keywords and how he used backlinks to increase his keyword rankings. Sar...

  • 3 Things You Need When Pitching Apple for a Feature

    Coming up iam going to share with you 3 simple things you need to land with an Apple Feature Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/QtopSUuCu_o

  • 693: Why Rewarded Engagement Drives Better Users with Daniel Todd

    Looking to drive low cost downloads that targets female sports fans? Well today's guest shares why rewarded engagement drives better users than incentivized traffic. Also, you will discover how he's using Facebook ads to drive downloads for his own apps a...

  • 692: What to Do When Apple Search Ads Won’t Work with Ben Price

    Coming up is a coaching call where you will discover what to do when Apple search ads won't work, copywriting tips to use on your pricing page and a full explanation of the Spanish-Mexico ASO tip that helps double keywords. Ben Price is the founder of Sn...

  • How to Create Courses & Books From Your Mobile App

    Coming up you're going to discover how to diversify your App Business and create an Empire from courses and ebooks. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/8ucI6J8NViw

  • 691: How to Turn an Average Game into an Amazing One with Manuel Boca

    Want to know how to turn an average game into an amazing, mind-blowing one? Well today's guest has millions of downloads to his games and he'll share what types of analytics you should be tracking and how to fully understand your users. Plus, you will dis...

  • 690: App Store Optimization for a Social Network with Juan Pablo Coppel

    Coming up is a coaching call with the creator of an app that is a Tinder for dog owners. You will discover how to approach ASO when your users may not be searching for an app like yours. Juan Pablo Coppel is the founder of MatchDog

  • Analyzing an App Making $100K a Month

    You're going to discover how it's monetizing, what does the pricing page look like and what kind of features it has. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/tww5UBi58vY

  • 689: Retention and Engagement Strategies with Arthur Castro

    Are you wondering how to make sure you have strong retention and engagement metrics? Well today's guest tells us how design impacts these numbers and why talking to your users is the best feedback you will ever get. Also, you're going to discover how he's...

  • How to Make Eye Catching App Icon

    Want to know how to create an eye-popping app icon that will help you increase your downloads? Well, I'm going to show you a dead-simple way to do just that. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6QbyqHqLkJk

  • 688: How Do Search Ads Affect Keyword Rankings with Elie Gebran

    Coming up is a coaching call where you will discover how search ads impact your keyword rankings, a cool ASO trick that I recently discovered and why you might consider targeting demographics keywords rather than features. Elie Gebran is the creator of A...

  • Subscription Apps: Simple Way to Retain Subscribers

    You're going to discover a dead simple way to increase the retention rate of your subscription based app. It will literally take minutes to implement. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/hjR8E8UcDzY

  • 687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users

    We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have...

  • 686: How Google Play Ratings Affect Rankings with Sapan Agarwal

    Wondering what will happen if you put incentivized or fake reviews on Google Play? Well coming up we have a coaching call where we discuss how reviews affect your rankings on Google Play. Also, you will discover more ASO tactics related to Google Play inc...

  • 685: How to Gamify a Marketplace with Sree Menon

    Are you looking to grow or start your two-sided marketplace? Well today's guest is talking about how the app, Tophatter, has grown to over $300M in sales. You will discover how they have gamified the buying process, how they get users back into their app...

  • How to Reskin an App Successfully

    I'm going to show you how to reskin an app - the right way and for optimal success. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/O9B66teoQrc

  • 684: Growing Downloads for an AR Ruler app with James Dale

    Coming up is a coaching call with an impressive 17-year-old and a 3-time WWDC scholar with Apple. We discuss ASO strategies for his AR app, how he can increase his download conversion rate and how to reskin his app to target a particular niche.

  • How App Store Reviews Impact Rankings

    Want to know how app store reviews impact your keyword rankings? Well, I'm going to show you a really cool case study where I went from 128 into the top 10 for a keyword in a matter of just 1 day. Stay tune. Watch Video on YouTube and Subscribe to our Ch...

  • 683: Live Ops Strategies for Mobile Games with Oliver Kern

    Coming up today's guest is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. We do a complete deep dive on live ops for games and examples that would work even for casual games. Also, he shares his thoug...

  • How to Spy on Your Competitor’s Ads

    You're going to discover two simple and FREE ways to let you spy on your competitors' ads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/2EW74xKgzTc

  • 682: How to Make Money with Android Games with Nawfiljan C

    Coming up is a coaching call with a game developer. We talk about how to grow organic downloads for casual games, how to monetize using ads and why studying the top free games is so important when trying to find success. Nawfiljan C is the creator of Zom...

  • Analyzing an App Making $2M a Month

    We are going to dissect an app that is making over $2 million dollars a month. You are going to discover their monetization strategy and how they limit their features to get more app subscribers. Watch Video on YouTube and Subscribe to our Channel: https...

  • 681: Pillars of a Successful Game Launch with Matej Lancaric

    Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working...

  • How to Perform Market Research for an App

    Want to know how to do market research for your app idea? Well, I'm going to save you a ton of time and money by showing you a simple process to valid your app idea before you even build to ensure there's a big enough market for it. Watch Video on YouT...

  • 680: An Intro to Programmatic Advertising with Kristy Barger of MoPub

    Are you like me and new to the world of programmatic advertising? Well today's guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing t...

  • How to Find a Mobile Games Publisher

    You're going to discover a simple way that you can use to find the right mobile games publisher to help you hit the top charts. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/gySf7-jQxzQ

  • 679: New Growth Channels to Scale Your App with Gessica Bicego

    Today's guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast, what she describes as the marketing symphony and how to use paid content to drive more app installs. Gessica Bicego is the Director o...

  • How to Find Investors for a Mobile Game

    Are you looking to find investors for your new mobile game. Well, I'm going to show you a simple way to raise money and if it's even worth it. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=_eAHuTMM3YM

  • 678: How to Get More Shares for Your App with Aurora Klaeboe Berg

    We have four time guest, Aurora Berg, Co-Founder at Megacool. You will discover how to get more shares for your app, the opportunity for shares to happen on Instagram and Snapchat stories and how to use a rewarded referral system. Aurora Klaeboe Berg is...

  • App Store Optimization (ASO) in Search Engine Optimization (SEO) Terms

    Do you understand search engine optimization, but you're completely new to app store optimization? Well I'm going to break down ASO into SEO terms so you can get a finally grasp on how to optimize your apps for search. Watch Video on YouTube and Subscrib...

  • 677: Growing a Niche Dating App with Noa Gutterman

    Today's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are...

  • How to Use The Apple Pre-Order Feature to Maximize Your Pre-Launch Strategy

    Want to know how to maximize the new Apple preorder feature? Well I'm going to show you how to set it up, all the best practices and how we used it to land an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/o3bR2F74vv...

  • 676: 3 Simple Things That Always Improve Conversions with Barron Caster

    Today's guest is the Director of Growth at Rev.com. You will discover how simplifying their on-boarding flow doubled conversions, a hack to get in-person user feedback and why adding a Facebook login didn't lead to the growth they were expecting. Barron...

  • How to Select Your Soft Launch Countries

    Are you preparing to soft launch your app. Well I'm going to show you how to select the soft launch countries within iOS and Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/BSFYbFwNrNo

  • 675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin

    Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M. Alex...

  • How to A/B Test Screenshots on iOS

    You're going to discover how you can A/B test your screenshots on iOS to increase your downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mjHi_x1aj9Q

  • 674: How to Launch a New Social Network with Virgil Moore

    Coming up is a coaching call with the creator of a new social network where we discuss why it's so important to launch in a niche. It's a short episode, but highly important since I get this question all the time. Virgil Moore is the founder of Social Mo...

  • How to Sell App Store Optimization to a Skeptic

    Not convinced that ASO will work for you? Well, I'm going to show you a simple way to test if app store optimization will actually lead to more organic downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/uuHE4yNjJuM

  • 673: How to Grow an App by Humanizing It with Gianluca Segato

    Are you looking for simple tactics that will help your app become more shareable? Well today's guest shares how adding encouragement in his app lead to more shares on Instagram, how to use machine learning to grow app store reviews which lead to more down...

  • How to Succeed in the App Business in 2018

    You're going to discover 3 trends for App Business Success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/bmUA3OgOLtE

  • 672: How to Succeed Creating Indie Games with Sourav Jain

    Coming up is a coaching call with an 18-year-old game developer. You will discover how to get early feedback on your game, how to use the learn-build process of game development and finally why you must study the top free games in the app stores. Sourav...

  • How to Increase Organic Downloads Without Changing Keywords

    You're going to discover 3 simple ways to increase your organic downloads without touching your keywords Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/S4cOwQlhqSg

  • 671: How Outlook Mobile Grew to 100 million MAU with James Colgan

    Today's guest is the Senior Director of Product Management Enterprise for Outlook Mobile. You will hear how he's been able to grow the Outlook app to over 100 million monthly active users. Pay attention to how the team talked to users in their home and ho...

  • Simple Way to Increase Day 1 Retention Rate

    You're going to discover a simple way to increase your day 1 retention rate. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ML3pfrg_gI0

  • 670: Freelance vs Indie Developer with Spencer Depas

    Coming up is a coaching call where we discuss how to figure out what your target audience wants, whether you should turn a blind eye to freelancing and the Clarity.fm hack that I used to build a profile in the early days of App Masters. Spencer Depas is...

  • 4 Step Process to Scaling a Growth Channel

    You're going to discover the 4 step process to scaling a growth channel. What's you find a growth channel that really works, how do you scale it without having diminishing returns. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/pce...

  • 669: Beginner’s Guide to Developing an App with Chaim Sajnovsky

    Are you looking to hire a development firm for your first app? Well you're going to discover why documentation is so important, a simple way to validate an app idea and should you release fast or wait for a full version. Chaim Sajnovsky is the Founder at...

  • The #1 Prerequisite for Mobile App Growth

    You're going to discover the #1 prerequisite that you have to have in place before you even think about growth. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/xQVBhO78Bl8

  • 668: How to Create a High Converting Snapchat Ad with Timothy Armoo

    Coming up is all about Snapchat ads. You're going to discover the 3 elements of a high-converting Snapchat ad, how to find the right influencers and what makes Snapchat more effective than Instagram. Timothy Armoo is the Co-Founder & CEO at Fanbytes.

  • How to Spy on Your Competitor’s Facebook Ads

    Want to know what kind of Facebook Ads your competitors are running? Well, I'm going to show you a cool little trick on how you can use the Facebook app to spy on your competitors. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/qiG...

  • 667: How to Re-Engage Mobile App Users with Kara Dake

    Today’s guest is a Kara Dake, VP of Growth & Partnerships at CleverTap. You are going to discover what key engagement and retention strategies to focus on, how to personalize your push notifications to re-engage your users and the future of machine learni...

  • 7 Ways to Maximize an Influencer Marketing Campaign

    You're going to discover 7 ways to maximize your influencer marketing campaign for optimal downloads.. Moshi Blum is the Head of User Acquistion at Viber.

  • 666: Mobile Game Soft Launch and Finding a Publisher with Scott Glickman

    Coming is a coaching call all about soft launching a mobile game. You will discover what countries to soft launch in, a creative way to find a publisher and what to focus when trying to make apps your full time living. Scott Glickman is the creator of Zo...

  • Key Strategies to Increase Mobile App Retention

    You're going to discover key retentions strategies along with a killer way to use push notifications that actually increase engagement. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/DyxI7p8-zCI

  • 665: Retention Strategies with AccuWeather VP, Trish Mikita

    Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strate...

  • 664: How to Grow Organic Downloads for Your App with Jordan Naftolin

    Coming up is a coaching call where we focus on growing organic downloads. You will discover how to search for keywords and what keywords to use. You will also learn how you should name your app to make it more visible in the App Store. Jordan Naftolin is...

  • 663: How To Reach $1 Million In Revenue Per Month With Hector Lopez

    Today's guest will share his learnings on how to grow your business and earn a million in your revenue monthly. He will also share his knowledge from the ASO standpoint. Hector Lopez is the CEO and co-founder of Instasize.

  • How to Use In-App Purchases to Increase ASO Visibility

    You're going to discover how to grow an app's visibility. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/0SkEbhir5TY

  • 662: How to Proceed Next After Releasing Your App with JC Catalin

    Today’s guest is JC Catalin launched an app called MeetPro that works as a search engine for all kinds of services and jobs. It also helps professionals and clients set up a meeting. Professionals can post about the services they offer, while those who ar...

  • The Facebook Video Ad Format for Low Cost-Per-Installs (CPIs)

    You're going to discover how to make a Video Ad For Low Cost-Per Installs Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/sTWu6zOYGpw

  • 661: How to Build Your App idea with Fritz Charles

    Today's guest is Fritz  Charles,  the founder of Coin Gamma; a crypto data and content company that provides reliable information about the crypto and blockchain space. You will discover how to Build your App idea, how to determine if you should offer a S...

  • 3 Elements of a High Converting Snapchat Ad

    You're going to discover how to Make Effective Snapchat Ad That Drives Results? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LNPl7oZxLf4

  • 3 Simple Ways to Validate an App Idea

    You're going to discover how to Validate an App Idea Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KT9esR06AqI

  • 660: ASO For an App That No One Will Search For with Aleksander Skjoelsvik

    Coming up is a coaching call where you will discover how to grow downloads for an app that people may NOT want or even search for? You will discover how to come up with different types of keywords, how to come up with the right copy for your screenshots a...

  • 3 Things You Must Know About Using Ad Networks for App Downloads

    You're going to discover how to drive traffic using Ad Networks for App Downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6mxoezvXyXQ

  • 659: The App Stopping Robocalls with Ethan Garr

    Today's guest is the VP of Product for one of my favorite apps called RoboKiller. You will discover how they used Facebook ads to test screenshot concepts, what helped with growth early on in the days and how to properly test pricing when it comes to subs...

  • 658: How to Grow Downloads on Google Play with Ahmed Ehsan

    Coming up is a coaching call where we focus a ton on Google Play ASO. You will discover what ASO tool has the more accurate data for Google Play, which keywords you should focus on when it comes to rankings and how to use AppAnnie to find new keywords for...

  • 657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

    Today's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monet...

  • Publicity Techniques & How to Be Newsworthy to a Reporter

    You're going to discover how to make your announcement newsworthy, because the fact that you exist is NOT good enough. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/_yzCJpDuJhc

  • How to Find YouTube Influencers for Your Mobile Game

    You're going to discover how to find YouTube influencers to help promote your app and how to leverage the video that they create for you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ddNneLzqmRA

  • 656: Gonzalo Juarez, Co-Founder of eTips

    Coming up is a very good friend of mine Gonzalo Juarez. Look... You've heard me talk about connections, a ton and Gonzalo was a guy I met on a webinar that I was hosting back in 2014 and since then we've been almost every WWDC together and we've come re...

  • App Localization: What to Localize First to Minimize Cost

    You're going to discover the importance of localizing your app and which elements of the app store listing you should localize first to minimize cost and maximize upside. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/x5av4vDOuVk

  • 655: David Reichelt, Creator of Color Switch

    Hey guys, I've got a really cool interview with the creator of color switch a very popular game with David Reichelt. It's a different format than you might be used to hearing but it is the backstory - what was David like, what was he doing before he becam...

  • How to Find App Downloads for Your Competitors (or Any App)

    You're going to discover how to accurately see the downloads for any app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/2gsoRYQ_4Mk

  • 654: How to Make More Money with a Paid App with John MacAdam

    Coming up is a coaching call with a developer of a paid time tracking app. You will discover how to make more money with a paid app, how to come up with new keywords and why you should use Apple Search Ads so you can just print money. John MacAdam is the...

  • 653: Building a Media Company within Mobile Apps with Scott Silver

    Coming up today's guest is Scott Silver, Partnerships Manager at Mammoth Media, creators of highly popular apps such as Yarn and Wishbone. You will discover how to incorporate influencers in your app, how to build relationships with senior executives and...

  • 5 Killer Reasons Why You Need to Soft Launch Your App

    Coming up you're going to discover 5 killer reasons why you need to soft launch your app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/cD63cjBfQkg

  • 652: How to Become an Instagram Badass with Paul Lam

    Today's guest was held up at gunpoint for 3 hours and he shares how that experience completely changed his mindset. You will also discover how he used Instagram to overcome self doubt, specific apps to use when trying to grow your IG followers and how to...

  • What Countries to Soft Launch an App?

    You're going to discover what countries you should soft-launch in and why we chose those countries Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/N_O4BWNRn_Q

  • 651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo

    Coming up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a funnel...

  • Pre Launch App Marketing: Focus on These Two Metrics

    You're going to discover the two most important metrics that you should be thinking about during your pre-launch. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/jIpJp2S1_-Y

  • 650: How to Rank Higher on Google Play with Muhaiber Muzaffar

    Coming up is a coaching call with a developer of Google launcher themes. You will discover what really impacts keyword rankings on Google Play, how many times you should repeat a keyword in the long description and finally how to create a developer accoun...

  • My Favorite Subject Line Formula for PR

    Are you looking to get PR for your app launch? Well, you're going to discover my all-time favorite and most effective subject line formula to help you get press. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/fe2zWVVaE5Y

  • 649: How to Decrease Your Uninstall Rate with Kara Dake

    Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's...

  • 648: “Success” as an Indie with Rylan Evans

    Today's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and finally...

  • 647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani

    Today's guest is the founder of a company with 3 popular apps within the top 100 of the weather category. You will discover how native ads are generating the majority of their revenues, how they partnered with influencers such as the Grumpy Cat and how th...

  • Do I Need a Social Media Presence for an App Launch?

    Do you need a social media presence on all the social media networks like Twitter, Instagram, Facebook and Snapchat for your app launch? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ryluRt9TPBM

  • 646: How to Get More Downloads for a Music Streaming App with Issac Grunwald

    Coming up is a coaching call with the creator a Jewish music streaming where you will discover how to find new keywords for a niche app, how to optimize your app title and subtitle and finally my favorite growth hack for a subscription app. Issac Grunwal...

  • 645: Influencer Marketing & User Acquisition with Chen Wang

    Coming up is a presentation from our App Masters Connect event in Santa Monica where Chen Wang, CTO at Boost Insider, will share how to choose the right influencers, why focusing on YouTube subscriber numbers is misleading and what type of content works b...

  • Pre Launch App Marketing: Why you should do it?

    Coming up I'm going to share the importance of a soft-launch strategy and why it should be a part of your marketing plan. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mCtZ48C5OlI

  • 644: Mobile App Engagement and Retention with Scott Ritchie

    Coming up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than you think, the customer value growth checklist and what...

  • 643: Selling An App for 5x Revenue with Trevor McKendrick

    Today's guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he should have hired an M&A lawyer during the negotiations, ho...

  • How to Overcome Fear

    I want to talk to you about fear, overcoming it, accepting it and smashing through it! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LY9nRIvGodI

  • 642: How to Get Higher Search Ranking with Shane McLean

    Coming up is a coaching call with a listener who has 1.7 million downloads for his period tracker app. You will discover how he can rank higher for his most desired keywords, my suggestions on his app icon and screen shots and how to optimize your app nam...

  • Video Ads Optimization for Mobile Games

    i'm going to show you an example of an app that is optimizing their video ads so well that I'm watching 4-5 ads every time I play the game. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/HLVCygPrkF4

  • 641: How to Hack PR with Jake Ellenburg

    Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject...

  • App Founders Unite Happening in Bali

    You’re just one connection away… The #1 intimate event bringing successful app entrepreneurs together to build lasting relationships. This is like no other event you’ve ever experienced. You will walk away with more meaningful connections and actionable...

  • 640: Marketing a Paid Video App with Joao Santos

    Coming up is a coaching call with a past client of mine. You will discover how to use Facebook and Apple search ads for marketing a paid app, how to figure out the right price point and finally how to run the paid to free campaign to test those price poin...

  • Paid App Report 2018: What Categories Work as a Paid App?

    Are you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lLmG4xrkKXM

  • 639: Automatically Find New Facebook Audiences with Colette Nataf

    Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, wh...

  • 638: Acquisition Channels for a Photo App with Gavin Phillips

    Coming up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app.

  • 637: Growth for a Paid Game with Roni Brunn

    Today's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally how...

  • Do Keyword Misspellings Help Grow Downloads for ASO?

    Want to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Zm-Ykfdhejk

  • 636: Google Play ASO for a Game with Bjorn Rave

    Coming up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates. Björn Rave is the creator of...

  • A Clever Way to Incorporate Ads

    Are you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have. Watch Video on YouTube and Subscribe to our Channel: https://youtu....

  • 635: Viber Head of UA, Moshi Blum

    What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns and...

  • How to Launch a Really Big App Idea

    Coming up,How do you launch an app with a huge idea behind it like a social networking app, a new spin on an existing technology or a new directory? My recommendation is to always start small and hustle your butt off. Sometimes, we forget the early strugg...

  • 634: How to Capitalize on Alternative App Stores with Simon Gannon

    Did you know that there are other App Stores than just Google and Apple? Well today's guest is from a company that makes it so stinky easy for you to distribute on these app stores by just providing a link to your app. Also, you will discover what the big...

  • 633: Making a Native vs Hybrid App – How to Decide with Jeremy Callahan

    Coming up, you are going to learn from the app guy himself, Jeremy Callahan. You will discover how to quickly prototype your app, how to decide building a native or hybrid app and most importantly why you need to build your online presence because "if the...

  • How to Expand to Global Markets (China, India & Southeast Asia)

    Coming up, you know how the western markets are maturing and most of the growth is now coming from markets like India, China and Southeast Asia? Well, you're about to discover the step-by-step process for expanding to these markets in a cost effective way...

  • 632: 7 Expert Tips From The Top Game Publishers

    Coming up is something a little different. I've done over 600 plus episodes on the podcast and this one is a compilation of some of the best expert tips from all the top game publishers. I went in and listened to them again to pick out the best nuggets fo...

  • 631: The Supercell of India with Amit Hardi

    Coming today's guest is quickly becoming the Supercell of India generating 5M downloads in 100 days and $1M in revenue in less than 90 days. You will discover how he successfully transition from developing games for others to creating their own, how they...

  • 630: How to Maximize Apple Search Ads with Ron Packard

    Coming up is a coaching call where you will discover how to maximize your Apple Search Ads campaigns, how to find new keywords to bid on and how to leverage ASO with search ads.

  • Best Marketing Strategies for a Paid App

    What are the best marketing strategies for a paid app? Well, I share the three strategies that will drive more downloads and sales for your paid app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/RGIC9N5E0Z0

  • 629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes

    Today's guest is Joel A Barnes who is the founder of MasterKey Games. You will discover how a small change on Google Play completely helped grow downloads, how to monetize on Google Play and why setting a production goal is so important. Joel A Barnes is...

  • App Growth Hacking Strategies – Interview on The App Man Show

    Coming Up My Interview on The App Man Show about App Growth Hacking Strategies. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6t2ImVEGGDg

  • How to Know If You Are Passionate About a Project?

    How to Know If You Are Passionate About a Project? I share real life experience with you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LQep8f91-ew

  • 628: What Determines Keyword Ranking with Francisco Park

    Coming up is a coaching call where you will discover what determines keyword rankings, how to name your app name for optimal growth and when the optimal time to ask for an App Store review is. Francisco Park is the creator of Hashtag Bank

  • How App Store Reviews Impact Keyword Rankings

    Will buying App Store Reviews increase your keyword rankings? Well I have a phenomenal case study just for you! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lDQpTff-vTc

  • 627: Calio Founders on Solving the Social Paradox

    You know how technology brings us together like we know what everyone's doing at all times, but we don't really know each other on a deeper level. Well today's guests built a calendar app that is on a mission to make sure we all come together in person. Y...

  • 626: 4X Revenue with ASO with Lewis Smith

    Coming up is a coaching call where the developer 4X his revenue by listening to my advice and moving his target keywords to the left of the app title. You will discover how to balance branding vs search traffic, using the Spanish Mexico localization to ma...

  • Mobile App Localization: Is it worth it?

    Should you localize your app upon launch? Is it worth the investment? I share real life experience and data with you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/rwp1wmM5qBo

  • 625: How to Use Tumblr for App Downloads with Heidi Yu

    Today's guest shares how you can drive app downloads using a forgotten social network called Tumblr. Also you will discover how her company is incorporating cryptocurrency into their product. Heidi Yu is the CEO / Co-Founder Boostinsider & BOOSTO.

  • 624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper

    Coming is a coaching call with a founder of a sports nutrition app who already has an audience to launch to. You will discover how to increase conversions, how to run the paid to free campaign with a subscription app, how to soft launch and how to use dri...

  • How to Get Keywords Ranked on Google Play

    Coming up you're going to discover how to get keywords ranked on Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/V_np-SjFVmo

  • 623: How to Optimize In-App Purchases for Your Games with Doron Kagan

    Today's guest has two successful exits in the mobile gaming space and he shares a brand new SDK that will automatically increase in-app purchase sales in your games. Also, listen to the part of the show when he talks about the importance of having starter...

  • How to Write Killer Sales Copy to Increase Downloads

    I'm going to show you a dead simple way to come with the right sales words to use in your App Store screenshots to increase downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/1VZXfPSxIIg

  • 622: How to Revive an App with Craig Briggs

    Coming up is a coaching call with someone who waited to do the marketing after the app had launched. We discuss app revival strategies, design changes, how to name your app and different growth hacks. Craig Briggs is the founder of Rice Burger Labs.

  • Influencer Marketing on Instagram vs musical.ly vs Snapchat

    I'm going to share my thoughts on whether you should be using influencer marketing on Instagram versus musical.ly versus Snapchat. I'll share with you why I believe Snapchat is the best and most underpriced platform. Watch Video on YouTube and Subscribe...