Podcast: App Marketing & Design Tips for iOS & Android – App Masters


Interviews with the most admired app developers, designers and marketers including the minds behind Crossy Road, Facebook Messenger, Shazam, Tweetbot, Clear, and more.

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Recent Episodes

  • 7-Figure App Exit: 2 Secrets to Acquisition & Engagement (Part 1)

    Unlocked a 7-figure app exit!  Want to know the secrets to skyrocketing acquisition & engagement? Watch this video for the game-changing strategies. You can also watch the video: https://youtu.be/Q5XMMA92z4o Work with us to grow your apps faster &...

  • App Exit: How to Maximize Your Valuation

    Is it time to exit your mobile app? Today, we are joined by Charlie Ryan, the founder of AppFlip, an M&A firm specializing exclusively in buying and selling mobile apps. Charlie isn't just an app enthusiast, he's an expert in helping app owner...

  • Subscription Secrets: Trial Cancellations & Localized Pricing

    Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations. Joining us is a retention rockstar, Jacob Rushfinn! He's been the d...

  • Strategies to sell your cash-generating app

    Struggling to decide what to do with your profitable app? This video unveils proven strategies to help you sell it for the maximum value. Unlock the full potential of your app's success! ๐Ÿš€๐Ÿ“ˆ You can also watch the video: https://youtu.be/xWcaAk5oaBc Wo...

  • How to Track Website Events with Google Tag Manager

    In this video, we will delve into the basic principles of Google Tag Manager and how to track website events without any coding. Google Tag Manager is a tool that enables you to easily update and manage tracking codes on your website or mobile app. While...

  • The 10-Step Guide to Meta Ads Creative Testing

    Struggling to get results with Meta Ads? We've got your back! This 10-step guide provides a winning formula for success. Watch now and unleash your ad potential! ๐Ÿš€ Work with us to grow your apps faster & cheaper: โ http://www.appmasters.com/โ  SPONS...

  • How to Run TikTok Ads With a Small Budget

    Don’t have a big budget but want to get TikTok ads to work for you? You will discover how our guest managed to get his first 500 users profitably with TikTok and NO ASO! In addition, you will discover how you can create TikTok organic videos and ads by y...

  • Little Known App Growth Strategies for Indie Developers

    Tired of the Same Old App Growth Hacks? This video uncovers SECRET strategies indie developers are using to EXPLODE their app downloads (without breaking the bank!) Here's what you'll get: - Sneaky Push Notification Trick (it's a psychological...

  • Ask Me Anything With Steve P. Young

    From ASO to monetization to paid ads, Steve will answer all your questions related to helping you scale your app business. Feel free to ask any personal questions as well. Let’s talk business and have some fun at the same time. App Audits: https://play.g...

  • How to Validate 6-Figure App Ideas

    In this video, we delve into how a serial app entrepreneur @bechir.arfaoui strategizes and prepares his app for a six-figure exit within 12 months! Topics Covered: Researching app ideas: Learn effective methods for generating and refining app concepts to...

  • The Dark Secret Behind a 7-Figure EXIT!

    Unlock the secrets to scaling your app to a 7-figure exit in our upcoming live session with Alon Waller, CEO at Bluethrone! Join us as we delve into proven strategies, expert advice, and real-world case studies that pave the way to app success. Don'...

  • Surprisingly This Running Tracker App Makes $80K a Month

    In this video, we'll show you a running tracker app that generates over $1 million per year despite not having a conventional onboarding process or a paywall. This is a testament to the app's success due to its widespread popularity and high downl...

  • BetterSleep Founder on Bootstrapping An App to Over 60M Downloads

    Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021. You will discover: -...

  • Use This UA Framework for App Installs

    Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users. The Setup P...

  • Decoding Google Play ASO & UAC: Insider Secrets Revealed!

    Dive into the world of Google Play apps with Rafath Hajira, Yash Gupta, and Dheeraj Sharma, App Growth Leaders from App Masters. In this exclusive session, these seasoned experts will unveil the hidden strategies and insider tips for mastering App Store...

  • The Anatomy of a High-Performing UGC Ad

    Unlock the potential of User-Generated Content (UGC) with insights from an industry expert. In this video, delve into the core elements that elevate UGC ads to top-performing status, providing valuable strategies for ad creation and optimization. Discover...

  • ASO and ASA Tricks on a Budget

    Yash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget. You will discover: The localization that works just as well as the Spanish-Mexico Why you need to add 'app' and &...

  • Conversion Rate Optimization (CRO): 7 Ways To Get Started

    Looking for ways to increase your revenue without breaking the bank? While user acquisition often comes with a price tag, conversion rate optimization (CRO) focuses on making data-driven psychological adjustments to your interface to encourage desired act...

  • Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success

    Ready to skyrocket your app installs? Join our exclusive live stream where we unveil the 10-step approach to making meta ads work for app installs. Dive into a comprehensive guide designed to transform your app marketing strategy. Topics covered: - SKAN...

  • How The NBA's Timberwolves Increased Open Rates by 60%

    Discover how the renowned NBA team, the Timberwolves, boosted their open rates by an impressive 60% through the implementation of custom emojis. Dive into the video to explore: Understanding Custom Emojis: Delve into the world of custom emojis and their...

  • 6-Figure Exit Within 12 Months

    Bechir Arfaoui has been building apps since 2010. He has spent the last decade doing growth and marketing automations for e-commerce and apps. Today, he shares his very last experience with exiting apps, specifically his last 6-figure iOS app exit. You wi...

  • ASO & ASA Tricks to Help You Grow Downloads

    In this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters. You will discover: - The ASO tricks working today - How to make low traffic keywords work on ASA - And Steve will answer all your app marketing questions live L...

  • How SEO Helped Cupla Get Its First 100 Users

    Discover how a blog post about the top calendar apps helped Cupla drive its first initial users and why she was NOT afraid to highlight her competitors in that post. Plus you'll discover: - The surprising feature that users loved and helped the app gr...

  • Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget

    David Vargas is an experienced UA & ASO expert having managed 85+ apps across all the categories, with more than $10M in ad spend. You will discover: - How to set-up campaigns to maximize your ROI - How to test out new ad channels - The 3 layers of te...

  • Product-Led Growth Strategies From 100M Users

    Any company that's sort of building a freemium type of product needs to figure out a monetization strategy sooner or later, whether it's going to be for advertising or subscriptions. Join us for an exclusive interview with Lomit Patel, Chief Growt...

  • Ad Creatives That Convert: Lessons From Millions in Spend

    Whether you’re running paid ads on Meta or TikTok, the ad creative is the most important piece of your campaign. You will discover the essential ingredients for top performing ads including hooks, call-to-actions, types of footage, and more! Plus, you wil...

  • Facebook Ads Strategy on a Budget: How to Win Big with Limited Funds

    Do you want to know how to scale up with paid campaigns on a small budget? Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll delve into strategies empo...

  • Using ChatGPT to Drive Data-Backed Marketing and Product Innovation

    Discover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making. Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startup...

  • This Productivity App Makes $200K a Month

    I recently came across an amazing productivity tracker app making over $200K/month and was impressed by its user experience. Although we are not affiliated with them, I thought it would be a great idea to share what we can learn from their onboarding flow...

  • The Features That Bring Users Back Everyday

    Today’s guest is the Co-Founder of Cupla, the app helping busy couples to manage their lives together. She previously founded stage phenomenon; Synthony, a proprietory concept of Dj's and Orchestra playing electronic dance tracks of all time. Synthony...

  • This Growth Hack Generates 100's of REAL App Store Ratings for FREE

    When launching a new app, positive reviews can significantly boost your app's credibility and user trust. In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app go...

  • The Anatomy of a High Converting Paywall

    A paywall is more than just a gateway to your app's premium features; it's a crucial touchpoint where users decide whether to engage further or move on. In this video we will explore the significance of elements that contribute to the anatomy of a...

  • App Engagement Strategies From Pandora

    Ever wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other. Points covere...

  • Your App Growth Questions Answered

    I'll be sharing how much money we're making from our apps and the strategies I'm using to grow them into a six-figure business. You will discover: - How to come up with app ideas that are GUARANTEED to make $1,000 a month - ASO strategies for...

  • The TikTok Ads Strategy for Beginners

    Ready to skyrocket your app downloads with TikTok Ads? ๐Ÿš€ This video is your ultimate guide to getting started and maximizing your success on the hottest social media platform! ๐Ÿ” Getting Started: Dive into the world of TikTok Ads as we walk you through the...

  • The AI Tools to Supercharge Your Marketing

    Discover the impact of AI on ad campaigns and consumer engagement. You will discover: - The AI Tools to Supercharge Your Marketing - AI prompt engineering to get the right output - How to use the right AI tools - Using AI for ad generation As the Founder...

  • Advanced ASO Strategies for 2024

    Since I started ASO over a decade ago, it has undergone several changes, and the strategies that worked back in the day don't work anymore. If you are an indie app developer looking to grow your app in 2024, here are the ASO strategies you need to ran...

  • Lessons From Spending $20M on Ads

    Today's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app. He reveals his UA and ASO roadmap for mobile apps including what channels you should focus on depending on your monthly rev...

  • App Onboarding Fail & What To Do Instead

    Discover the app onboarding process that led to a 30% decrease in conversions and what they did wrong. ๐Ÿš€ Whether you're a product manager, UX designer, or app publisher, understanding how to guide users seamlessly through the onboarding journey is cru...

  • All Your ASO Questions Answered

    Welcome, App Nation, to an exhilarating new year where we shed light on some of the most burning questions about ASO and explore strategies to rank your app in the app store in 2024. Key Takeaways: 1. Master the Review Game: Uncover proven tactics to get...

  • Live Coaching Call for AI Anti-Bullying App

    Get all your app growth questions answered in this video. Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster. You will discover the strategies to grow downloads and subscriptions...

  • Applying The Blue Ocean Strategy to Apps

    Blue Ocean Strategy is often cited as a highly effective approach for business scaling, emphasizing the identification of uncontested markets and unique value propositions. But how can it be applied to the app industry, specifically in finding a niche and...

  • Indie App Mastery: From Side Project to Full-Time Freedom

    Today's guest shares his journey from side hustle to full-time freedom and how he's been able to generate over 5M downloads for his app. You will discover: - Why indie devs should NOT be afraid to ask for money! - His journey to profitability (fro...

  • Copy The Paywall Strategy of This $7M Intermittent Fasting App

    In this video, I'll be dissecting the most interesting paywall strategy I've ever come across in any app - the Zero app for intermittent fasting. I've been fascinated by how this app manages to generate $600 a month with one of the most effect...

  • How to Get Higher Retention Than TikTok

    Today's guest is Brandon Kleinman, who is a successful serial founder who has raised almost $100M. He reveals powerful psychological strategies to not only surpass TikTok's retention rates but also grow your user base through engaging quizzes. He...

  • Monetization strategies to increase revenue

    Looking to boost your revenue through in-app monetization? Join us as we unpack the success story of Headway and glean insights that can transform your app's monetization game with Yeva Koldovska, Headway's Product Manager. Watch the video to disc...

  • Copy These Clever Push Notifications

    Looking for innovative ways to leverage push notifications? In this video we will explore 5 ways you can turn push notifications into into powerful tools for user retention and satisfaction. Discounts That Delight: Learn how to strategically use push not...

  • The Customer Journey That Maximizes Sales & Retention

    Today’s guest is Paul Meinshausen, the CEO and Co-Founder of Aampe - a SaaS startup and native-AI CRM platform for consumer mobile apps, backed by PeakXV (formerly Sequoia SEA & India) and Matrix Partners India. He previously Co-Founded and was Chief...

  • Diversify Your Facebook Ads with Web2App Campaigns

    Looking to diversify your acquisition sources and grow your user base? Consider exploring web2app campaigns. In this video, we delve into the intricate concepts of Web2App and guide you through building successful campaigns that stand out in the competiti...

  • Increase AdMob Revenue Without Additional SDKs

    Today's guest is Ashish Aggarwal, Co-Founder at AppBroda. He is an ex-Googler that has worked with top apps and games across Admob, Google Ad Manager (GAM) and Play to grow their monetization. AppBroda are experts in boosting ad revenue, by an impres...

  • How to Scale ANY App to $1M a Month

    Today’s guest is the CMO of Replika.ai, Yuliya Lennox. She is the ex-CMO of BetterMe and has scaled multiple apps to $1M a month. She will share her framework of understanding people to help you scale any app to $1M a month in sales. You will discover: -...

  • Proven Advanced Strategies to Maximize App Conversions

    In this video, we explore some data-driven strategies to supercharge your conversion rates! Join us as we explore these crucial topics and provide actionable insights that can transform your app marketing! ๐Ÿ” Topics covered: 1๏ธโƒฃ The Influence of Positive...

  • Simplify & Grow Your In-App Subscriptions

    In this video, you will discover how to analyze your in-app subscription data, what are the benchmarks, and ultimately how to grow your app revenue. Today's guest is Charlie Chapman who is a developer advocate at RevenueCat and indie developer of the...

  • The Simplest Facebook Ads Strategy for App Installs

    Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable insights on leveraging F...

  • Building a Super App to Over $2B in Sales

    Today’s guest is Radhika Duggal, the CMO at Super.com. Super.com is a fintech and ecommerce company that offers an app that enables consumers to earn, save, and build credit. The company is trusted by over 7 million customers, helping them save over $200M...

  • Try These A/B Tests to Increase Your Subscriptions (APS SF 2023)

    Discover 7 strategically designed A/B tests aimed at boosting app subscription rates. You will learn actionable insights and data-driven strategies for subscription growth. We made the mistakes so you don't have to. Thank you to @apppromotionsummit fo...

  • All Your App Marketing Questions Answered

    This week, Steve will answer all your app marketing questions. You can also watch the video: https://youtube.com/live/MeB4m2uWu34 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription ap...

  • App Retention Strategies From The Miracle Morning App

    ๐ŸŒŸ Unlocking the Miracle Morning Experience: Learn how the "Miracle Morning" app delivers an exceptional onboarding journey that captivates users right from the start. We'll dissect their approach, share best practices, and showcase real-life...

  • How to 10X Your Organic Social Media Growth with Influencer Marketing

    Cleary Chizmar is a marketing expert specializing in consumer psychology and influencer marketing. She currently leads the marketing team for Notability. Her background in business management and art, has led her to naturally utilize creative strategy to...

  • Boost Your ASO with AI: ChatGPT, Reviews, and Revenue Tracking ๐Ÿš€

    In this video, we'll unlock the potential of AI in ASO and show you how to supercharge your app's visibility, improve reviews, and track revenue sources with the power of artificial intelligence. Here's what you'll learn: ๐Ÿ” AI-Powered Key...

  • How to Use AI Marketing to Increase App Retention

    Ian Mendiola is the CEO and Co-Founder of Gem - an AI-powered news aggregator. His previous start-up, Umano, was acquired by Dropbox in May 2015. You will discover: - How he’s using AI to 2X his push notification CTR - How his approach to building a start...

  • Web2App Strategies to Boost App Downloads

    In this video, we're diving deep into the world of Web-to-App campaigns, shedding light on their pros and cons, web onboarding strategies, and the various types you can deploy to boost your app's success. Here's what you'll learn: ๐Ÿ’ก Why Yo...

  • Lessons From 100M Downloads

    Martin is an Argentine tech entrepreneur with mobile apps exceeding 100M downloads. His Podcast App, stands as the App Store's premier podcast player, introducing a subscription model with 100k+ subscribers. You will discover: - Bootstrapped vs. YC/Ve...

  • This Macro Tracker App Makes $500K a Month Without ASO

    In this video, we'll take you behind the scenes of this astonishing journey of a macro tracker app and dissect the strategies that have propelled it to financial heights beyond just ASO (App Store Optimization). Here's what you'll discover: ๐Ÿ’ก...

  • Product-Led Growth: A Path To Sustainable Revenue Growth During Economic Downturns

    Lomit Patel is a full-funnel marketing and growth leader with experience scaling startups like Tynker, Roku, TrustedID, Texture, and IMVU. He is also a public speaker, advisor, Forbes and HackerNoon contributor, and author of Lean AI, part of the bestsell...

  • Reddit Marketing: How to Get Your First 1,000 Downloads

    In this video, we're diving deep into the world of Reddit, sharing proven strategies on how to harness this platform to skyrocket your app's success. Here's what you'll learn: ๐Ÿ”ฅ Earn Free Karma: Discover the secrets to accumulating karma...

  • How to Reduce Churn & Increase Customer Retention

    Almar Reyes is the former Director of Audience Engagement and Lifecycle Marketing at Pandora. He is a marketing leader who has led engagement and retention campaigns for companies like Philo, EA, Activision and more! He shares the most effective strategie...

  • Unlock ASO Success with This Simple All-in-One Keyword Tool

    In this video, we're excited to introduce you to an amazing ASO (App Store Optimization) tool that simplifies the keyword research, tracking, and optimization process for app developers and marketers. Get ready to supercharge your app's visibility...

  • App Marketing Strategies That Led to Headway's 27M Downloads

    Discover the app marketing strategies that led to Headway becoming the most downloaded book summary app worldwide with over 27 million downloads. Today's guest is Yeva Koldovska, Headway's Product Manager. She began her journey at Headway when it...

  • How to Make Money with Push Notifications

    Discover the art of monetizing your web and mobile push notifications in this comprehensive guide! ๐Ÿ“ฑ Unlock Revenue Streams: Learn how to leverage your push notifications to generate consistent income, whether you have a website or mobile app. We'll c...

  • Unveiling App Store Optimization Secrets and Navigating Ethical Strategies

    Discover the secrets of app store optimization and the ethical and non-ethical strategies app publishers are deploying. ๐Ÿ”’ ASO Secrets and Strategies: Unveiling the Hidden Gems ๐Ÿ”’ In this comprehensive video, we're pulling back the curtain on some of th...

  • Simplify App Store Optimization with ChatGPT

    Are you ready to take your App Store Optimization (ASO) game to the next level? In this in-depth video, we'll show you exactly how to harness the power of ChatGPT to revolutionize your ASO strategy and drive more downloads for your mobile app. ChatGP...

  • Mastering Facebook Ads Targeting: Micro-Targeting and User-Level Precision

    Discover the incredible power of Facebook Ads targeting, including the game-changing concepts of micro-targeting and user-level precision. Plus, we'll unravel the intriguing connection between a media company's foray into fintech. ๐Ÿ” Unveiling Mic...

  • App Store Optimization for ChatGPT Apps

    Discover the smart and effective app store optimization strategies for ranking your ChatGPT app higher in app stores! ๐ŸŽฏ Keyword Magic: Learn how to research and strategically integrate the right keywords that will make your app appear at the top of relev...

  • Unlocking App Growth with AI: Your Ultimate Guide

    Today's guest is a successful indie app developer who has driven over 12M downloads for his business. We delve into the world of leveraging Artificial Intelligence to supercharge app growth like never before! ๐Ÿ“ฑโœจ We curated a treasure trove of insights...

  • Cracking the Code: App Store Optimization for Apps Struggling with Downloads

    Welcome to our latest video on App Store Optimization (ASO) strategies for apps with zero downloads! If you've developed an amazing app but struggle to get it noticed in the crowded app stores, you're in the right place. In this video, we'll...

  • How to Use AI to Increase Your App Engagement

    Today's guest is pioneering the use of games for cognitive assessment, opening up new possibilities for not only the gaming and mobile industry but for mental health diagnostics and treatment. ๐Ÿ’… Elevating Your UX to Meet User Expectations The days of...

  • Apple App Tracking Transparency: What Is It & How to Adapt

    Join us as we delve into the recent changes in Apple's App Tracking Tranparency (ATT) and its impact on app marketing. Discover how these shifts are reshaping the mobile ecosystem and redefining granular measurement. Uncover the dual challenges of vi...

  • 57% Increase in Paywall Views with a Simple Icon Change

    ๐Ÿ”ฅ Discover the Powerful Icon Change that Skyrocketed Paywall Views by 57%! ๐Ÿ“ˆ In this exciting video, we delve into a remarkable success story where a minor tweak led to a major breakthrough in paywall views! ๐Ÿš€ Join us as we unveil the behind-the-scenes ma...

  • How to Get Your First 1,000 Downloads with Reddit Marketing

    Are you ready to unlock the potential of Reddit and skyrocket your app or content's success? In this comprehensive guide, we'll reveal the tried-and-tested strategies that will lead you to your first 1,000 downloads on Reddit. ๐Ÿ‘‰ What You'll Le...

  • Mastering App Monetization: CRM & Discounting Strategies Revealed

    Welcome to our latest video where we dive deep into the fundamentals of Customer Relationship Management (CRM) and its profound impact on skyrocketing your app revenues! We'll demystify the core principles of CRM, breaking down complex concepts into...

  • Creating a Sticky App: Unraveling the Secrets of User Retention and Long-Term Success

    Are you tired of seeing apps with fantastic onboarding but struggle to retain users in the long run? Do you dream of building an app that not only converts well but also brings users back for more, creating a loyal and engaged user base? Look no further!...

  • App Reskinning Made Easy: Learn the Techniques from a $100K Vocabulary App

    Remember when reskinning an app was all the rage? In this video, you will discover a vocabulary app that is making over $100K a month and why it's a great example of how to reskin to today's competitive app landscape. ๐ŸŒŸ As we embrace the new chall...

  • Lessons Learned from 12 Million Downloads as Indie App Publisher

    Today's guest reveals the invaluable lessons learned while building an app portfolio that has generated over 12 million downloads! In this video, he'll take you on a rollercoaster ride through his experiences, sharing the challenges he encountered...

  • Push Notifications: Best Practices and Revenue Boosting Strategies

    Welcome to our comprehensive guide on leveraging push notifications to their fullest potential! In this video, we delve into the world of push notifications, sharing expert tips and proven strategies that will help you engage your audience effectively and...

  • App Store Optimization Made Easy with ChatGPT

    Are you an app developer or marketer looking to boost your app's visibility on the app stores? Look no further! In this comprehensive video, we dive into the world of App Store Optimization (ASO) and unveil the power of ChatGPT in optimizing your app...

  • Monetizing Your App's Minimum Viable Product

    Welcome to our comprehensive guide for app developers seeking to maximize their trial activation rates and effectively monetize their minimum viable product (MVP)! ๐Ÿ“ฑ Unlocking Trial Activation Rates ๐Ÿ“ฑ One of the key challenges faced by app developers is...

  • The Comprehensive App Store Optimization Guide for 2023

    In this comprehensive video, we delve into the latest App Store Optimization (ASO) strategies that are sure to skyrocket your app's visibility and downloads in 2023 and beyond. Ariel Michaeli is the Founder and CEO at Appfigures - the app analytics,...

  • A/B Testing Explained: What to Test First and Data Requirements

    Welcome to our latest video, where we delve into the fascinating world of A/B testing and uncover the secrets to optimizing your app's registration process. In this video, we kick off by explaining the fundamentals of A/B testing. Discover what A/B t...

  • Mastering Push Notifications: Best Practices for App & Web Users

    In today's digital landscape, effective push notification strategies are vital for app developers and WordPress users alike. Whether you're aiming to boost user engagement, drive traffic to your website, or increase conversions, this video has got...

  • Boost Your App Subscription Revenue: Proven Strategies and Optimization Tips

    Here's my presentation from MAU Vegas 2023 on all the latest strategies to increase your app subscription. Welcome to our latest video where we dive into the world of app subscription revenue and share valuable insights to help you maximize your earni...

  • How the Gaming Ecosystem is Approaching Growth in 2023

    Gaming has always been on the bleeding edge of acquisition innovation for the mobile app ecosystem. In this panel discussion (moderated by Steve P. Young), growth experts from leading gaming companies will share how they've navigated ATT, SKAN, and m...

  • Unlocking Early Stage Mobile App Growth

    In this video, we explore several crucial topics that can significantly impact the growth of your mobile app. From finding product-market fit to the myth of the silver bullet to focusing on the work that matters, we draw from our expertise and experience...

  • Copy This $6M App Monetization Strategy

    Discover what I believe is the best way to monetize a subscription app and the numbers behind each one of my hypotheses. We discuss why it's important to offer a discount during the first-time user experience, how to implement a free trial or freemiu...

  • Mastering Holistic App Marketing: User Acquisition, ASO, Monetization, and the Impact of ATT

    In this video, we explore the concept of holistic app marketing, emphasizing the interconnection between user acquisition, app store optimization (ASO), monetization, and the impact of Apple's App Tracking Transparency (ATT) framework. ๐ŸŽฏ User acquisit...

  • The Power of a $5 Upsell and the Art of Maximizing Conversions

    In this eye-opening video, we delve into the secret to skyrocketing revenue by leveraging a simple $5 upsell strategy. Join us as we uncover the untapped potential hiding within your business and learn how a small addition can lead to incredible financial...

  • App Monetization Masterclass

    In this video, we'll explore effective techniques to optimize your pricing page and boost revenue. Learn how to build up anticipation, create compelling paywalls, and implement successful discounting and winback campaigns. Discover proven tactics to...

  • App Store Optimization Keyword Research (6-Figure Case Study)

    Discover the keyword research strategy that led to a 6-figure app business. In this video, we delve into an intriguing case study that unveils the keyword research strategy responsible for catapulting a humble app business into the six-figure realm. In t...

  • 7-Figure App Exit: A Guide to Selling Your App

    In this exciting video, we delve into the world of app entrepreneurship and discuss the thrilling journey of selling your app business for a staggering seven figures. If you've ever dreamed of turning your app into a lucrative venture and cashing in o...

  • Subscription Optimization & Pricing Strategy

    Launch your revenue strategy in just 4 days! Discover a structured approach to monetization, pricing, subscription, and everything in between. Today's guest is Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats. You will discover how he'...

  • How to Instantly 2X Your App Store Ratings

    In this case study, you will discover the simplest strategy to instantly increase your app store ratings. We uncover the tried and true methods that app developers can use to drive engagement and positive feedback. Through this case study, app developers...

  • Product Led Growth with OkCupid's Head of Product Marketing

    Learn product led growth with Jane Reynolds, the Head of Product Marketing at OkCupid - the exclusively inclusive dating app that matches daters on what truly matters to them. You will discover... - How to leverage new features to drive growth - How to p...

  • How to Reduce Customer Churn

    How to recover your churned customers. In this video, you will discover the challenges of winning back customers who have cancelled their trial subscription for your app with Jeff Grang, who is the co-founder and CPO @ Purchasely. Losing customers can be...

  • A/B Testing Experiments That Generate Big Results

    Discover the tiny A/B tests that you can experiment with that generate massive results. You will learn: - What is A/B Testing - The Do's and Don'ts of A/B Testing - How to optimize your activation funnel - The paywall tests that are generating mor...

  • Copy This Email Marketing Sequence to Increase App Subscriptions

    Discover the simplest email marketing strategy that you can use to increase your app’s monetization. Jake Mor, CEO and Co-Founder of Superwall, suggests sending one email a day for the first 30 days with a simple GIF and a call to action to subscribe. You...

  • App Monetization & Growth Masterclass

    Improving your app monetization has 4X the impact on growth compared to acquisition. In this masterclass, Steve will break down the latest and greatest when it comes to app monetization. You will discover the tiny A/B tests and it's impact on conversi...

  • Leveraging paywall to maximize revenue from subscriptions

    Check out this must-watch video on paywalls! Learn about the pros and cons of hard paywalls, "limited time offers," and more from Jake Mor, Co-Founder & CEO at Superwall. Find out how to optimize your paywall strategy to increase revenue, b...

  • 7 Simple Strategies to Increase App Monetization

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  • How to Sell Your Subscription App

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  • Maintaining a Mobile App in 2023: Key Strategies for Success

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  • 4 Features You Need Before Your App Launch

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  • Apple Search Ads 2023 Workshop

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  • Lessons Learned Growing Nude from 0 to 300,000 Users in 2022

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  • Uncover the Secret to STOPPING Scope Creep!

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  • Efficient Project Management for Mobile App Development

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  • Proven Strategies Backed by Data: Increase Your App's Subscriptions Today

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  • Early Stage Strategies to Drive App Subscriptions

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  • Conversion Rate Optimization for Mobile Apps

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  • Pre-Launch Strategies That Generated 1M Downloads

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  • Acquiring Users for FREE: From 0 to 100K Downloads

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  • Mobile Paywall Optimization: How to Increase In-App Subscription

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  • This Viral TikTok Strategy Led to Becoming The #1 App

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  • $250 to $1,000 a Month with Just 15 Downloads

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  • Become A Money Magnet

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  • Double Your Sales In Just Days!

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  • The Complete Guide to TikTok Ads

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  • Unbelievable! This Pricing Strategy Generated 38X More Sales - Here's How...

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  • COPY THIS $5M APP FLOW TO SKYROCKET YOUR REVENUE

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  • The Secret to Exploding Your Subscription Revenue: Here's How!

    Learn how to effectively use subscription promotions, create multiple streams of income, and understand the psychology behind why users subscribe. Get actionable tips and strategies to drive subscriber growth and increase your revenue. Don't miss out on m...

  • What is Marketing Mix Modeling (MMM)

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  • Uncovering the Secrets of Your Competitor's App Store Optimization Strategy!

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  • The $7,500 App Store Optimization Framework

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  • Do This to Increase Your AdMob Show Rate

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  • This ChatGPT App Makes $200K a Month

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  • The ULTIMATE Mobile App Sales Funnel

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  • Why This Method of Stimulating Subscribers Works SO Well

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  • Early Stage Growth Strategies

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  • Unlock Multiple Revenue Streams with One App

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  • 3X Your App Valuation With These Tiny Optimizations

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  • The TikTok Organic Strategy That Led to 320K App Downloads

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  • Mobile User Acquisition: How to Get Started and What You Need

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  • How to Maximize App Store Optimization Seasonality

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  • Indie Success Stories of 2022

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  • App Builder for Coaches

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  • Mastering Retention: How to Design Surprising User Experiences

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  • Early Stage Growth Strategies That Led to 2M+ Users

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  • 5 Key Metrics to a Consumer Subscription Service

    Discover the 5 key metrics that you MUST pay attention to when growing your subscription app. App Audits: https://apps.apple.com/us/app/mi-nu-ti-ae/id1192323032 https://apps.apple.com/rs/app/i-am-positive-affirmations/id1591901241 SPONSORS Got an app idea...

  • Market Research for Top Charting Apps & Games

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  • The Mobile Growth Stack

    The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.  The stack can be applied at any stage during a product’s...

  • Using User Research to Increase Revenue

    Uncover the secrets to providing real value to your users. Discover the power of letting your users guide the product roadmap and monetization strategy. We'll cover how to use quantitative and qualitative research to better understand what will compel use...

  • How to Launch an App in 2023

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  • 7 Proven Ways to Increase App Revenue

    Discover 7 surefire ways to increase your app revenue. From adding your paywall to the onboarding process to long paywalls to using promotions, you will learn all the strategies you need to make more money from your apps. This presentation was given at Ap...

  • How to Increase Organic Downloads

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  • This Book Summary App Makes $500K a Month

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  • How To Build A Marketing Infrastructure That Scales Your Business Rapidly

    Rapidly growing your marketing infrastructure gets you a constant flow of leads and prospects when all others struggle. You will discover: - What do you need to be aware of when you're ready to scale  - Where to start your UA campaigns  - No Bul...

  • How to Fund Your App Growth

    Learn the best and smart ways to fund your app growth and UA campaigns. You can watch this Video : https://youtu.be/48vSGdRHJLg SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years o...

  • Avoid These Mistakes When Making Your App

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  • Make Your App a Success With These Two Tools

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  • The Product Strategy That Led to $1.2M in Revenue

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  • The Intersection of Mobile, Meta & Blockchain

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  • Proven Apple Search Ads Strategies

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  • Admob Mediation

    Admob MediationMediation is a feature of AdMob that helps you manage all of the ad sources you use to serve ads to your apps in one place.  Using mediation, you can send incoming ad requests to multiple ad sources and help ensure you find the best av...

  • How to Calculate & Increase Lifetime Value

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  • This A/B Test Led to a 269% Increase in App Revenue

    We all know that having a trial on your onboarding paywall increases conversions and revenue. However, do you need to offer a trial once someone is in your app and using it? Joining me is an App Masters Elite member who recently ran an AB test regarding d...

  • Game Monetization Tips

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  • Chatbot Marketing to Decrease Complaints & Improve Product

    Discover the best practices for chatbot marketing and automation and the Modern Support Journey philosophy. Rapid scale can make it tough for an app publisher to keep up with user support. Without automation, you need to choose between overloading your su...

  • 3 Things Your Marketing is Missing

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  • How to Set-Up a Mobile CRM

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  • Product Market Fit: The Simple Way to Find It

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  • The Importance of Being Niche in the App Space

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  • App Marketing & Monetization

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  • The Surefire Hack to Increase Your Mobile Game Monetization

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  • Master The Craft of Hyper Casual Game Design

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  • This Snoring App Makes $200K a Month

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  • Stop Making These Monetization Mistakes

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  • We Fix Your AdMob Policy Violations

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  • How to Use Custom Product Pages to Lower Apple Search Ads Costs

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  • Average Cost of Top Mobile Apps (non-games)

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  • The Ad Creatives Driving Huge Growth at Low CPIs

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  • How Apple Search Ads Impacts App Store Optimization

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  • Why You Should Monetize With Ads

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  • How to Use Ads to Grow Apps

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  • On-Device Integration for Breakout Growth

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  • How Smaller Brands Generate Breakout Growth

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  • App Store Optimization in Just 5 Minutes

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  • Keyword Installs & Buying Reviews

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  • 5 App Marketing Strategies That I Got WRONG

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  • Mobile Game Ad Monetization

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  • NFTs in Mobile Gaming

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  • How to Grow an App to 7-Figures

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  • How to Increase AdMob eCPM for Mature Apps (Part 3/3)

    Have over a million downloads for your apps? You will discover how to increase your AdMob eCPM for mature apps. You will discover: - Why mediation plays a more important role in mature apps - Why you should be optimizing for formats, devices and GEOs - Wa...

  • LTV of Subscription Plans

    In part 2 of our live stream with Vitaly Davydov, you will discover the lifetime value (LTV) and average retention rate of subscription plans (weekly, monthly, yearly, etc). You will also discover the difference between RevenueCat and Adapty and we audit...

  • Mobile Paywall Personalization & Optimization

    Discover the best ways to optimize your app's paywall to increase your subscription rate. You will discover... - Average subscription price - Free trials analytics and benchmarks - Subscription retention - LTV benchmarks - Billing issues benchmarks Learn...

  • How to Increase AdMob eCPM for Growth Apps (Part 2/3)

    Discover how to increase your AdMob eCPM for apps in the growth stage. In this video, we cover: - Why you should enable competitors' ads - Make sure your show rate is above 60% - Should you choose waterfall vs bidding during mediation? Earn more from AdMo...

  • Google Play ASO & Mobile Search SEO

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  • How to Grow on Instagram 2022 - The Fast & Organic Method

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  • Is Marketing Ethical?

    In part two of our live stream with Taylor Gobar, Head of Growth at Bloom, we talk about whether marketing is ethical or just persuasive tactics to get people to buy things they don't need. Also, you'll discover how Taylor has uses her past experiences in...

  • User Acquisition Playbook for Million Dollar Apps

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  • Increasing Mobile Game Users & Revenue

    In this webinar, we partnered with SocialPeta and Fyber to bring you the strategies that are working to acquire and convert mobile game users. You will discover: - What’s going on with advertising post iOS 14.5+ era? - How popular mobile games win the mar...

  • How to Increase AdMob eCPM for New Apps (Part 1/3)

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  • The Biggest Factor for Keyword Rankings

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  • Black Hat ASO 2022

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  • Which Onboarding Increased Sales by 102% (UI / UX Case Study)

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  • Marketing Budget Allocation for Mobile Apps

    In part 2, you will discover the proper marketing budget allocation and channels to grow your mobile apps. You will also discover: - A reasonable minimum marketing spend - The smart way to respond to app store reviews - How to engage and market users thro...

  • How User-Generated Content Ads Increase Installs by 30%

    Discover why user-generated content ads are outperforming your overpriced agency-produced creatives. We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion...

  • How to Fix AdMob Invalid Traffic / Activity

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  • Why You Should NOT Use Social Media for Customer Service

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  • The Unexpected Channel That Increases Revenue

    Discover why user feedback and great customer support lead to revenue growth.  While app creators know that downloads and cost per install are important, they often leave some critical components on the table in the design process. In fact, we have m...

  • Suspended AdMob Account? Here's Why & How to Fix It

    Discover the top reasons why Google may suspend your AdMob account and how you can prevent it from happening. Also, discover what you can do to appeal a suspension. Top reasons for an AdMob Suspension: 1) Invalid Traffic 2) Policy Violation 3) Associated...

  • How to Convince Influencers to Promote Your App

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  • How to Get Guaranteed Subscribers

    Discover how you can use affiliate marketing to drive guaranteed customers. In this live stream, you will learn... - How to find influencers and affiliates - How to structure your affiliate commission - How to get affiliates to promote your app consistent...

  • App Store Connect: iOS Conversion Analysis

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  • How to Win With UGC Content

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  • The Most Popular Creatives in Mobile User Acquisition

    Discover the types of creatives the top mobile advertisers are using and how you can leverage the insights to run mobile paid marketing profitably at scale. You will gain market insights on the mobile advertising landscape for 2022. SocialPeta covers 80+...

  • What's a Good Trial Conversion Rate? (The App Marketing Sales Funnel)

    Discover the conversion rates you should be aiming for. What is a good trial to subscription conversion rate? We break down the entire app marketing sales funnel post-install and what conversion rates you should be achieving. Trials vs No Trials Case Stud...

  • The Marketing Mix for Startup Apps

    In part 2 of our live stream with Aabesh De, you will discover the marketing mix he used to grow and scale his app profitably. Also, he shares the pricing page tests he's run and which one is converting the best. We also audit a meal planner app and a bab...

  • Referral Marketing Strategies

    Discover how today's founder unlocked organic and referral marketing for his plant care app. Aabesh founded Flora after killing his mom's precious jasmine plant - he had enough, and decided to build a plant app for newbies to take the guesswork out of pla...

  • 6 Reasons Why You Should Sell Your App

    Have you been growing your app business and now feeling burnout? You will discover 6 reasons why app developers sell their app business. Interested in selling your app? Check out BlueThrone You can watch this video: https://youtu.be/VUXVl1nRE60 Get our gr...

  • Personal vs Company Name as Your Developer Account

    In part 2 of our live stream with Adrian Ramirez, you will discover the impact of changing your developer account from a personal to a company name. Plus, you will discover an ASO trick to leverage another brand in other localizations.  Lastly, we au...

  • How to Rebrand Your App Business

    Discover how an indie app developer rebranded his app and the changes he made to increase his revenue. Adrian Ramirez is an iOS Developer, and artist with a passion for making apps that help people grow in positive way. In 2015, Adrian Ramirez created Spi...

  • Why Your Keyword Rankings Declined

    Discover 3 factors that may have caused your App Store keyword rankings to decline. If you have a question for us, make sure you leave a comment below. You can watch this video: https://youtu.be/G2AxwfRZ_Gc Get our greatest growth hacks to increase downlo...

  • App Open Ads & How Seasonality Impacts eCPM

    In part 2 of our live stream with Siddharth Gupta, you will discover a creative ad format called App Open Ads and how seasonality impacts eCPM. Also, we audit a Ping Pong game and a background remover app to talk about how to incorporate ads into your mon...

  • How to Increase AdMob eCPM

    Unleash the full value of your inventory with Google AdX. Get the Highest eCPM and the Fill Rate that your content deserves! Appbroda is Google's channel partner with demand of AdX of advertisements. Their aim is provide a strong product to app developer...

  • This Budgeting App Makes $400K a Month

    Discover a budgeting app that will help you manage your expenses and help you save.  Plus, we teardown the app to see how it generates over $400,000 a month and how we can adapt our own apps from the learnings. About YNAB: https://apps.apple.com/app/...

  • Lessons From Selling Two Companies

    In part 2 of our live stream with Sara Gifford, you will discover her key lessons from selling 2 companies and what she would have done differently. Also, why you should always take a call with a potential buyer and how does selling a company inform her n...

  • How do you know it's the right time to scale?

    Today we have a seasoned executive and entrepreneur with more than 15 years of P&L experience spanning sales, consulting, software development, project management, implementation, leadership and coaching. You will discover:  - How do you know it'...

  • How to Do Competitor Analysis

    Discover how to do competitor analysis for mobile apps so you can make the right decision for pricing, marketing strategies, and more! You can watch this video: https://youtu.be/01IzIHZvfZg Get our greatest growth hacks to increase downloads & revenue...

  • Push Notifications: The Good, Bad & Ugly

    In part two of our live stream with Kate MacFarlane, we discuss best practices when it comes to push notifications. What types of notifications bring users back and what types lead them to uninstall your app. Also, we audit a motivational quote app and a...

  • A/B Testing Ideas That Can Have a Big Impact

    A/B testing is an essential part of any mobile marketer's playbook, and becoming even more critical as teams push to release faster, quickly understand how features are resonating (or not) and optimize user's mobile experiences. Taplytics has long been a...

  • Which Checkout Strategy Won 2 Taps vs 1 Tap?

    We have a great case study of whether you should have a 2-tap checkout process vs a 1-tap checkout process. Discover the best strategies to increase your mobile app revenue. You can watch this video: https://youtu.be/SpkgTm53Lbo Get our greatest growth ha...

  • The Best Approach to Creator Marketing

    In part 2 of our live stream with Jiri Kupiainen, we discuss the best approach to creator marketing and why you should treat it like a Facebook Ads campaign. Also, we discuss if we can leverage the content to be used on other marketing channels. Plus, we...

  • Creator Marketing: The 3-Step Process to Acquire App Downloads

    Discover the 3-step process to experiment, validate. and scale your acquisition with creator marketing. Celeb-centric influencers are losing clout due to the eruption of mid-size creators who focus on authenticity and cultivating a genuine connection with...

  • How to Sell Your App (Flippa vs Bluethrone)

    Are you interested in selling your app? You will get firsthand experience from two developers who sold their apps on each platform. We break down the key differences between selling your app on Flippa or Bluethrone. You will discover what types of apps ar...

  • How to Come Up With Strong Brand Names

    In part 2 of our live stream with Rich Wagstaff, you look at two apps with whacky app names and how you can come up with a name that is app store optimized! Also, can Rich defeat Steve in our dad jokes rounds and can you guess how much Steve weighs? App A...

  • How to Optimize In-App Events & In-App Purchases

    In this video, we will discuss advanced app store optimization (ASO) strategies to help you maximize your app store listing, increase conversions, and improve retention. Connect with Rich: https://www.linkedin.com/in/richard-wagstaff-406306199/ Check out...

  • Copy This App Paywall to Increase Your Revenue

    You will discover high-converting mobile app paywalls to increase your revenue. You can watch this video: https://youtu.be/-yKfKzlFkEI Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** &n...

  • ASO with data.ai (formerly AppAnnie)

    In part two with Gabrielle Bikker, we break down ASO strategies for a text scheduler app and a mobile game with over 1M downloads. Also, you will discover if having keywords to the left of your brand name make a difference? Gabrielle Bikker is the Market...

  • Mobile App Market Insights to Help You Succeed in 2022

    To help brands and publishers thrive in today’s mobile-first economy, we are excited to share data.ai's new State of Mobile 2022 Report.   This report includes the insights you need to know to succeed in 2022.   Featuring market trends, industry...

  • How to Find Low Competition Keywords That Convert

    Discover an app store optimization tool that I use to find low competition keywords that have high conversion rates.   We will be reviewing ASOMobile and how this ASO tool allows us to do keyword research and find high converting keywords that have l...

  • High Growth as Free App or High Margin as Subscription App

    In part 2 of the YouTube live stream with Alon Waller, you will discover whether you should go after lots of downloads as a completely free app or should you do a subscription app with high margins? Also, we talk about our early results of A/B testing sc...

  • How to Value Your App Business

    In this live stream, you will discover what determines the value of your business, when is the right time to sell your app, and what platform you should use (Flippa vs Buyer vs Broker). Today's guest has helped over 100 developers to liquidate their asset...

  • Should You Make a Wordle Clone? (And How One Wordle App is Making $50K a Month)

    Due to the success of the Wordle game by Josh Wardle, the app store has been going crazy with Wordle clones.  But the two existing "wordle" apps with different gameplays are the ones really benefiting from Josh's Wordle. So... should you create a clo...

  • Renaming Your App for App Store Optimization

    In part 2 of our live stream with Maxwell Kelly, you will discover when you should rename your app, how to run Apple Search Ads for paid apps, and more. App Audits: https://apps.apple.com/us/app/crystaleyes/id1531674760  https://apps.apple.com/app/ap...

  • TikTok Marketing as an Indie Developer

    Discover the TikTok and overall app marketing strategies that are working for today's indie developer. Today's guest has an inspirational story. He is an ex-college soccer player now disabled man that taught himself how to code and built his very first ap...

  • The Simplest Apple Search Ads Advanced Campaign to Manage and Scale

    Want to get a scalable Apple Search Ads campaign up and running without having to manage multiple campaigns?    Are you finding that your primary keyword target does NOT have much search traffic?   In this video, you will discover how to se...

  • The Best Influencer Marketing Channel for 2022

    In part 2 of our live stream with Nadia Bubennikova of BuzzGuru, you will discover why YouTube (spoiler alert) is the best influencer marketing channel for 2022 and the best practices to make sure you get the best ROI. Also, you'll discover what apps are...

  • Influencer Marketing Tips and Tricks

    Discover how to find the perfect influencers for your campaigns and analyze an influencer's stats including engagement rate, channel quality, best dates, time of publication, and more!   Today's guest is Nadia Bubennikova who is the Head of BuzzGuru...

  • Do This When You Have Single Digit Downloads

    In part 2 of our live stream with Kai Feng, you will discover how to find new app ideas, how to rebrand your app, and what to do when you only have 5-10 downloads a day, should you focus on product or marketing? App Audits: https://apps.apple.com/us/app/i...

  • How Kai Built a 7-Figure App Business

    Discover the exact strategies, survey questions, and tools that today’s guest used to increase his app downloads and subscriptions. Kai Feng is the founder of SkyBox, a productivity SaaS company that self-funded and is completely profitable. He also is th...

  • Stop Undervaluing Your App & Increase Your Price

    In this episode, you will be pushed to increased your app's price. Mike and Steve discuss why you need to stop undervaluing your app (and yourself) and why a higher price point actually increased conversions for Mike's app. Apps Audited: https://apps.appl...

  • These Social Media Hacks Will Blow Your Mind

    Today's guest has over 90K followers on his app's Instagram account. You will discover how to use social media to increase your app marketing efforts. Also, what's working with Facebook ad post-IDFA, and why you should always test your pricing strategies....

  • Key Factors for Keyword Rankings (App Store Optimization in 2022)

    You will discover all the factors that help you with your app store optimization and keyword rankings. Do you need paid marketing to get your ASO going? How does your subscription conversion rate impact ASO? Should you use keyword installs or motivated tr...

  • App Store Optimization Tutorial 2022

    Discover all the key changes happening in the world of app store optimization (ASO) and what's working in 2022. You will get a full tutorial as we do ASO for 4 apps that our audience submitted.   Learn more about ASOMobile:  https://bit.ly/...

  • App Store Optimization in 2022: Key Google Play Changes

    Discover the key changes happening to ASO on Google Play. Including why you should wait to reduce your title to 30 characters, YouTube video optimization, and so much more. Learn more about ASOMobile: https://bit.ly/3qkO5jF Check out our complete ASO tuto...

  • App Store Optimization in 2022: Key iOS Changes

    What's new for App Store Optimization in 2022? You will discover all about A/B testing on the App Store, in-app events, and other key changes to help you increase your organic downloads on iOS. Learn more about ASOMobile: https://bit.ly/3EUCJqF Check out...

  • This NFT Creator App Makes $70,000 a Month

    Want to get in on the NFT craze? We review a simple NFT creator app that is making over $70,000 a month!   This NFT creator is the simplest app to turn your pictures into crypto art.   With just a few taps, you can create your own crypto art and...

  • A/B Testing for Apple Product Page Optimization

    A/B testing is finally available on the iOS App Store! You will discover the difference between Custom Product Pages and Product Page Optimization. About Product Page Optimization Compare different app icons, screenshots, and app previews on your App Stor...

  • Google Play ASO + Emotional Triggers to Increase Conversions

    In part 2, Alon and Steve talk about how to manage bad reviews on the app stores and Google Play ASO including the importance of H2 tags for a QR Scanner app. Then they look at a mood tracker app called Bearable and talk about how the app can improve its...

  • How to Sell Your App and Score an EXIT

    Want to sell your app so you can finally cash out and move on to other projects? Or are you tired of running your app business and want an exit to get the fruits of your labor.  Today's guest has helped over 100 developers to liquidate their assets a...

  • Trials vs No Trials: 420% Increase in Sales Case Study

    Should you have trials in your subscription-based app? In this case study,  we share how having trials led to a 420% increase in sales and the science behind it. You can watch this video: https://www.youtube.com/watch?v=LlZAhy7Vaig Get our greatest g...

  • Decoy Pricing to Increase Revenue

    In part 2, Mark and Steve talk about how to increase retention rates and user engagement for an anonymous Q&A app. Then, they look at a music video app and what it can do to increase revenues by using decoy pricing. App Audits: https://apps.apple.com/...

  • In-App Events for iOS App Store

    Discover all the best practices of Apple's latest in-app event features. Today's guest, Mark Johnson, will reveal EVERYTHING he's learned from launching this feature in his app. Download Emoji Me: https://apps.apple.com/app/emoji-me-sticker-maker/id104020...

  • Common Mistakes That Apps Make While Considering Viral Flows

    Want to know how to make your app go viral or get your users to refer your app? You will discover the common mistakes that apps make while considering viral flows, KPIs that impact a referral flow, how dominant messaging apps are for referrals, and so muc...

  • Branded Keywords: Should You Target Them

    Should you be bidding on your competitor’s brand keywords? I’ll break down when you should do it and when you absolutely must avoid it. You can watch this video: https://www.youtube.com/watch?v=xY1fBhguqn8 Get our greatest growth hacks to increase downloa...

  • Watch This to Increase Your App Revenue

    Discover the 3 main screens that have the biggest impact on your app's revenue. You can watch this video: https://www.youtube.com/watch?v=DrxzA 2G-XTA Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training **...

  • How to Grow Your App Through Content Marketing

    Discover how you can use content marketing to increase your app downloads. Today's guest is Sandra Wu, who has 5+ years of experience establishing content marketing as a major growth channel for companies. Currently, she is the Director of Growth at Himal...

  • 3X Revenue with Just 15 Downloads a Day

    Discover how today's guest tripled his app income from $250 to $750 a month with just 15 downloads a day. Sobhan Eskandari is the creator of Penman. Topic Covered: 05:36 - How he started tracking his events with Firebase  09:14 - How the longer pr...

  • App Store Optimization for Google Play

    Discover everything you need to know about growing your downloads on Google Play. You will discover how to do keyword research, black hat ASO strategies and what A/B testing you should be doing. You can watch this video: https://youtu.be/bzpmGeTS0WQ Get o...

  • App Development Features That Drive Growth

    Discover the initial app development features you need to develop to drive mobile growth. Plus, you'll discover how to properly plan your app launch to avoid extra costs. Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service dev...

  • How to Use Online Traffic for App Subscriptions

    How do you use online traffic to grow your mobile app downloads? Our guest is Thomas Petit, growth advisor and consultant for mobile apps. He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, f...

  • 858: Successful Exit As a Solo Founder

    Today's guest successfully sold her app portfolio as a solo founder. You will discover how she decided to go with the eventual buyer, her #1 tip to weed out all unlikely buyers, and how she comes up with app names that are simple and GREAT for ASO. Topics...

  • This In-App Marketing Strategy Will Increase Engagement & Sales

    Here's a simple in-app marketing strategy that will increase your app engagement and sales using a feature that your users already know and love! Check out Storyly: https://appmasters.com/storyly You can watch this video: https://youtu.be/-hdkHpDmYJk Get...

  • How to Optimize and Scale Apple Search Ads

    Discover the growth hacks to accelerate your app business growth. Today's guest is Michael Shubin who started his mobile marketing career in 2009: since then, as Head of Mobile Marketing at ABBYY, he launched 50+ apps. In June 2019, Michael finished his c...

  • 857: How to Get Valuable Customer Feedback

    Today's guests are founders of Vidlet, a powerful digital platform and expert professional services for conducting remote qualitative & hybrid research, around the globe, using smartphone video. They talk about selling their previous business, why it'...

  • App Development Pitfalls - How to NOT Waste Your Money

    All the tips and strategies you need to know so you don't waste money developing app features that NEVER get used. Joining me is Austin Betzer who is the founder of Strides - an amazing team of developers and designers that bring real products to life. Th...

  • 856: How to Get Traction Before Building Your Product

    Today's guest owns and runs 7 different companies including a software development company, Paladin. You will discover how to gain proof of concept and build an MVP before spending a dime in product development. Dave Chesson is the creator of Kindlepreneu...

  • Which Onboarding Flow Increased Conversions by 234%

    How aggressive should you be with your pricing page? Should you show it as the first page when a user first opens your app? Or should you have a couple of screens before showing the actual pricing page? Which onboarding flow do you think increased convers...

  • UI/UX App Design for Maximum Monetization

    This week, we have my friend and designer Rich Wagstaff. We will discuss simple UI/UX design to help you maximize your app's revenue potential. Topics Covered: 01:17 - What are the first things you're testing when you first launch your app?  08:27 -...

  • 855: Building 10X Features with Seth Miller

    Today's guest is Seth Miller who is the CEO at Rapchat - the #1 app for making music on your phone with over 7M music creators on the platform. Rapchat lets you create music and beats without using a computer to be heard, record, share, and get noticed. Y...

  • How This Simple Text Editor App Makes $120K a Year

    Looking for app ideas? We review a simple text editor app that is making over $10,000 a month!  When you are first getting into iOS development, it's good to start with app ideas that are already generating money.  See our other million-dollar a...

  • Why a No Code App Builder

    Why a no code app builder? Today's guest is Christina Chen, Lead Product Designer at Bravo Studio. Bravo Studio App, a platform that aims to bring all the power to the designer by enabling you to own the entire digital product creation workflow. From idea...

  • 854: How to Get Organizations to Buy App Subscriptions

    Today's guest is Shriya Sekhsaria, the Founder and CEO of Lumhaa. She has won awards such as 2021 Superwoman of the Year (EduTalk in association with the Indian Ministry of SMEs) and 2020 Woman STEM Entrepreneur of the Year (AWIS). Shriya is also a bestse...

  • App Store Optimization for Million Dollar Apps (Part 4/4)

    Are you looking for app store optimization (ASO) strategies while running big user acquisition (UA) campaigns? We cover why you need to invest in ASO still despite a high performing UA campaign. You will also discover: - How do you convince your manager t...

  • Skyrocket Your Engagement with In-App Stories

    Today's guest is Aykut Bal, Storyteller at Storyly & Head of Product at App Samurai. Topics Covered: 02:35 - How to onboard users to an app the smart way  09:18 - How to properly introduce new or idle features  09:41 - How to educate and...

  • 853: Virtual Wedding Livestream App Success Story

    Neil and Jinjing are a happy couple and founders of the Lovecast Wedding Livestream App. They were senior software engineers at Uber & Google, but quit their job to work on Lovecast together. You will discover: - What kind of research went into produc...

  • App Store Optimization for Apps Ready to Scale (Part 3/4)

    Is your app ready to scale? In this video, we discuss App Store optimization strategies for apps running user acquisition campaigns.  You will discover: - How do we structure ASO when we're ready to scale? - Part 1: Target higher traffic keywords - P...

  • 852: How VersusGame Reached Over 7.5M Active Users

    Today's guest is John Vitti who is the founder and CEO of VersusGame, a prediction based gaming app where users can profit off their predictions on any real world event. To date, VersusGame has given back millions of cash prizes to winners, and has over 7...

  • Keyword Prioritization for App Store Optimization (Part 2/4)

    After you've done keyword research for App Store SEO, how do you prioritize which keywords go into the title, subtitle (or short description), and keyword field or long description? In this video, we cover keyword prioritization, and should you go after b...

  • The Anatomy Of A High Converting Mobile App

    Today's guest Sylvain Gauchet is the Senior Manager, Growth Product & Mobile Marketing at Babbel and Founder of GrowthGems.co where he mines ""gems"" from the best webinars, conferences and podcasts so you can discover, discuss and leverage key mobile...

  • 851: From Influencer to Mobile App

    Today's guest has 11 best-selling books, influenced over a million people with her courses, talks, interviews, videos and books. You will discover: - How she first got started in the breathing sciences - How she first got started with digital courses on t...

  • How to Jumpstart Your App with App Store Optimization

    Did you just launch your app? In this video you will discover all the different strategies to jumpstart your app with app store optimization (ASO). Joining me in this series is David Margaryan who is the Head of ASO at CheckASO.io. You will discover: - Fo...

  • Apple Search Ads Best Practices

    Just getting started with Apple Search Ads? We break down the best practices to speed up your learning process. Yusuf Barutcu is a UA Advisor for Apple Search Ads at SearchAds.com. Topics Covered: 02:10 - How to track revenue by keywords?  04:24 -...

  • 850: Should You Move Off Mobile?

    Today's guest has had major success with mobile games driving over 70 million players over the last 10 years! So why is he moving away from mobile to the PC / Console space? You will discover: - Why they are moving away from mobile - How to decide between...

  • iPhone Push Notifications - Which Test Won?

    Phone push notifications are a great way to bring users back into your app, but what's the best way to get users to enable push notifications? Well, here's a very interesting test between showing the default push notification vs a double optin where you a...

  • How to Make An App Using An Online Community

    Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, how he transitioned from in-app purchases to subscriptions, and when he knew to stop w...

  • 849: How to Presell Your Product

    Today's guest is Ruben Dua who is the CEO of Dubb, the world's video communication platform for sales leaders. Based in Los Angeles, Ruben is the proud father of two, a drummer, and nature lover. You will discover: - How seeing his wife struggle with clos...

  • Which Test Won? Pricing Strategies

    Which pricing strategies increased revenues by 65%? Discover the type of pricing page you should have within your mobile app to increase your revenue. We break down all the key elements of a highly converting pricing page. You can watch this video: https:...

  • Acquiring Apps as a Growth Strategy

    With app marketing costs continually increasing, how can app developers continue to grow at a capital efficient rate?  Today's guest is the CMO at Reflectly, Darius Moravcik. He shares how Reflectly started to be more aggressive with acquisitions and...

  • 848: How to Build a Company That Drives Revenue

    Today's guest is a former Silicon Valley executive and single mom who created SupportPay to help manage the complex and conflict ridden process of managing child support and sharing expenses between parents. You will discover - How she built the first ver...

  • This Photo Scanner App Makes $300K a Month

    This photo scanner app that launched in 2020 makes over $300K a month. We break down how they are marketing the app and converting their downloads into paid customers. You will also discover how they lock their features to ensure a high conversion rate. Y...

  • How to 3X App Engagement Without Updating Your Code

    Today's guest 3X his app engagement and retention without updating his code and he will reveal all the tools and strategies that led to this explosive growth. Also, you will discover how to run a sweepstakes program, his top ""waste of time"" A/B tests an...

  • 847: Building a $20M Lawn Care Business From Scratch

    Today's guest is Bryan Clayton, the Co-founder and CEO at GreenPal. Before starting GreenPal, Bryan Clayton founded Peachtree Inc. which had a $10 million annual revenue before it was acquired by Lusa holdings in 2013. In 2020 GreenPal generated $20 milli...

  • Simple Formula to Decrease Cost-Per-Acquisition on Apple Search Ads (Part 3/3)

    Coming up, I'm going to show you a simple formula that will dramatically decrease your cost per install on Apple Search Ads and show you the best practices and the strategies to help you scale the app marketing channel. You can watch this video: https://y...

  • App Marketing as an Indie Developer

    This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer and reveal how he's been able to market his apps without any paid acquisition. Check out Rich's apps: https://apps.apple.com/us/app/cro...

  • 846: How Runtastic Increased Retention by 230% with Anja Obermüller

    Today's guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic. As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for...

  • How to Scale Apple Search Ads (Part 2/3)

    Coming up, I'm going to show you how to set up the two Apple Search Ads campaigns that will really allow you to scale. You can watch this video: https://youtu.be/rfD-fxkBWBQ Get our greatest growth hacks to increase downloads & revenue: http://www.app...

  • How to Double Your App Revenue

    This week is a solo episode with me - Steve P. Young. I'm going to share real case studies of apps that have doubled their revenue and the simple ways you can do the same. You can watch this video: https://youtu.be/SwIA9Tr25_U Get our greatest growth hack...

  • 845: How a Dynamic Background Increased Retention by 40% with Hugo Obi

    Today's guest is Hugo Obi, the Founder at Maliyo Games - a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Wh...

  • The Best Way to Structure Your Apple Search Ads Campaign (Part 1/3)

    I'm going to show you how to structure your Apple Search Ads campaigns and how to put in the ideal cost per tap to get you to your target cost per download. Apple Search Ads: https://searchads.apple.com/ You can watch this video: http://youtu.be/3NCKx0fUc...

  • iOS 14.5 Impact and Features with Chaim Sajnovsky

    Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. Topics Covered: 00:55 - iOS 15 features that you shou...

  • 844: How to Systemize Your Business with Heath Armstrong

    Heath Armstrong is an Author, the Co-Founder of Rage Create, and an E-Commerce Maniac. He is the creator of Sweet-Ass Affirmations: Motivation for Your Creative Maniac Mind, several Sweet-Ass Journals, and the host of the "Never Stop Peaking" podcast. In...

  • 843: How to Target Small Business Owners with Clay McDaniel

    Today's guest is Clay McDaniel, the CEO of Ripl. Clay is a career technology and marketing executive, and has worked on software platforms that serve small businesses, consumers, enterprise and professional services firms, agencies, and non-profits. In th...

  • Best App Store Optimization Tool to Do Competitor Analysis

    In this video, I'm going to show you the best ASO tool to do competitor analysis and mine some good keywords. A key part of ASO is performing competitor analysis to see what keywords are driving downloads for your competition and how you might be able to...

  • 842: Effective Word of Mouth Marketing with Emily Hochman

    Emily Hochman is the Founder and CEO of Wellory, the anti-diet nutrition app on a mission to make personalized nutrition accessible for all. Wellory is a venture-backed startup based in NYC with a network of over 750+ health coaches, nutritionists, and di...

  • Growth Hacking User Acquisition

    Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC,...

  • 841: How Community Drives User Growth with Joyce Shulman

    Today's guest is a serial entrepreneur who has built 5 businesses in the last 25 years. She is on a mission to combat loneliness and improve fitness, well-being and longevity through the simple act of encouraging women to walk together. You will discover...

  • Facebook Ads for Beginners

    Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.  Topics Covered: 01:25 - How iOS 14.5 impacts m...

  • 840: Mobile Gaming in Emerging Markets with Johana Riquier

    Voted one of the 100 GI Game Changers in 2020, Johana Riquier is an award-winning diversity advocate, guest speaker and business strategist at Unity. Her expertise lays in the opportunities for mobile gaming in regions such as the Middle East and Afr...

  • Tiny ASO Changes That Have a Huge Impact

    Discover the ASO strategies that have the biggest impact on your downloads and keyword rankings. Stop wasting your time testing out strategies that you've read or watch, and learn the tiny ASO changes that will have the maximum impact. This week's guest i...

  • 839: Organic Facebook Marketing for App Downloads

    Today's guest is Trevor Lewis, the Developer of the Troll Master app.  You will discover how you can generate up to hundreds of thousands of Facebook impressions per week for free. Facebook is also a great way to get user feedback which is critical t...

  • Reddit Marketing: How We Drove 1,200+ App Signups

    Discover how to use Reddit to market your app and drive thousands of downloads. You will learn which subreddits to use, how to make sure your post does NOT get deleted, and how to come up with a Reddit title that drives upvotes. You can watch this video:...

  • Simple Ways to Increase Your Mobile Game Retention & Revenue

    Hugo Obi is the founder of Maliyo Games; a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King. Topics Cover...

  • 838: How to Succeed on Social Media with Ross Clark

    Today's guest is Ross Clark, the CEO and Co-Founder of Sanctuary, an innovative venture-backed start-up focusing on astrology and other mystical products and services. Ross has spent his career at the cutting edge of digital media and technology, leading...

  • This WWDC Hack Led to Multiple Apple Features

    Discover the WWDC hack that led to multiple Apple App of the Day Features. https://developer.apple.com/wwdc21/  https://developer.apple.com/wwdc21/labs/ You can watch this video: https://youtu.be/wsxRfaDJNYk Get our greatest growth hacks to increase...

  • Mobile Gaming in Emerging Markets

    Mobile gaming is HOT! But it's even hotter in emerging markets. Discover everything you need to know when building your mobile games for emerging markets such as Africa and the Middle East. Today's guest was voted one of the 100 GI Game Changers in 2020....

  • 837: The Best Performing Ad is Influencer Content with Jen Donahoe

    Jen Donahoe is a Marketing and Growth Lead at Riot Games. With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tac...

  • How to Get Traffic From Reddit

    Discover how to get free traffic and app downloads through Reddit.    You will discover how to post so you don't get deleted, when is the right time to post, and what subreddits drive the best traffic.   Joining me is Brian Harp who is the...

  • 836: How to Figure Out the Right Price Point with Kate Nezhura

    Today's guest is Kate Nezhura, Director of Product at MobilityWare. With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Direct...

  • Optimizing and Managing App Store Reviews

    Today's guest is Denis Shelkov who is the Senior App Marketing Manager at AppFollow consulting department. Denis has been providing comprehensive ASO services for the biggest mobile developers for over 4 years, helping them reach first positions of top ch...

  • 835: How to Sell Your App For Millions (And Not Regret It)

    Today's guest has been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. You will discover: - Top 3 things to do to sell your apps for maximum value - Do buyers have a preference between subscription apps...

  • Organic Facebook Marketing

    Today's guest has successfully built a fishing app on the side. He will share how he's using organic Facebook marketing to drive installs and revene. Trevor Lewis is the Developer of the Troll Master app. Topics Covered: 02:48 - Why you need to start a...

  • 834: How to Increase Mobile App Subscriptions with Fritz Charles

    Fritz Charles is the founder of Q2 Mobile Labs, a mobile studio and consultancy, with a specialty on mobile subscriptions. Q2 Mobile Labs began as a mobile gaming studio, producing a portfolio of over 400 apps that produced over 5,000,000 downloads that w...

  • Successfully Changing From Paid Apps to Subscriptions

    Discover how Marco Wenisch successfully changed his app porfolio from paid to subscription-based apps. You will discover how he cross-promoted his apps, what ASO strategies worked, and how he launched his new subscription app. Links:  https://www.lin...

  • 99% of Apps Fail - How to Make Sure Your App Idea Succeeds

    Ken Vermeille is the founder and CEO of Vermillion Sky. Ken has 15 years of experience in product design and development.   Topics Covered: 01:35 How to figure out the one thing that your app should do really well 04:43 Why 99% apps fail 09:36 Wh...

  • 833: How to Start & Grow a College Ambassador Program with Jake Ellenburg

    Jake Ellenburg is the Chief Marketing Officer at X-Mode. He is responsible for growing multiple brands across various industries with a specialty in creative user acquisition. In just under 4 years, he helped pivot a college safety app (Drunk Mode) to one...

  • This Starbucks Secret Menu App Makes $240K

    In this video, we teardown a Starbucks secret menu app that is generating over $20,000 a month!   Download app: https://apps.apple.com/app/secret-menu-for-starbucks-vip/id1452407811 You can watch this video: https://youtu.be/lTApBMs0J4s Get our great...

  • UX Design Mistakes You Need to Avoid

    UX design is essential to having a successful app. Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. We share the best tip...

  • Game Design: How to Develop a Successful Game

    Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more.  You will discover a few easy ways to increase your game's mone...

  • 832: Beginner's Guide to Apple Search Ads with Gabe Kwakyi

    Today's guest is Gabe Kwakyi, CEO & Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more. This interview was recorded as part...

  • UserTesting Review & Live Reaction

    In this video, I'll show you why you should do user testing and what questions to ask. I'm going to react live to a user testing video and you'll get to hear the questions I asked along with my reactions -- brutally honest and critical ones included. You...

  • Case Study: The #1 Source of In-App Purchase Sales

    Today's guest is an indie iOS developer success story and creator of Countdown for Disney Vacatioโ€ชn. You will discover how he increased his revenue by increasing his in-app purchase price and the #1 source of all his sales. Nick Bonatsakis is an accomplis...

  • 831: The Simple Process for Creating a Top Charting Game

    Today's guest is David Reichelt, the creator of Color Switch. You will discover his simple approach for designing a top charting game, how David approached the re-launch of his game and how he's using his tremendous success to build Color Switch 2. This...

  • App Ideas to Make Money - The Proven Method

    Discover the proven method to come up with app ideas that are guaranteed to make money. You can watch this video: http://www.youtube.com/watch?v=w-RQ16TOz8w Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/train...

  • How to Get Started with Facebook Automated App Ads

    Here's the easiest way to get started with Facebook Automated App Ads and how to eventually scale the campaign. Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great e...

  • 830: The Meet Group Founder and CEO Geoff Cook

    Geoff Cook is currently the CEO and co-founder of The Meet Group, a social dating and livestreaming company. He has been on the board of The Meet Group (NASDAQ: MEET) since 2011 until its sale in 2020. Geoff sold the company for $500 million in September...

  • This Meme Maker App Makes $60K a Month

    Want to how to make memes? Check out this easy-to-use meme generator app that is making over $60K a month. We study what they are doing right and what they can do better. We want to inspire you to learn from the best practices of successful apps, but also...

  • App Growth Summit Founder Joins App Masters Live

    This week Louis Tanguay, Managing Director & Founder of App Growth Summit, joins us to answer all your app marketing related questions. App Growth Summit is an invite-only global conference organization dedicated to producing the highest-quality event...

  • 829: How to Test New App Marketing Channels with Susan Azari

    Today's guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech. You will discover: - How do you decide which KPIs...

  • App Marketing Live & Update on My Apps

    This week is a solo show where I'll update you on the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions. Moonlight app: https://...

  • 828: How to Get Your App Preloaded on Devices with Martin Lancee

    Today's guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store an...

  • Indie iOS Developer Success Story - Water Tracker App

    Today's guest is an indie iOS developer success story and creator of a water tracker app. You will discover how he increased his conversion by optimizing his pricing page, how he came up with this idea, and what's working for him from growing his download...

  • 827: User Acquisition for a New Product with Gina Kwong

    Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.  You will discover: How to approach UA with a n...

  • Data Analytics for Growth Marketing

    With over 12 years of experience in creating actionable data, Lior Barak shares how focusing and structuring your data will help explode your mobile app growth.   He helps companies automate their data automation to simplify their decision making. Hi...

  • Avoid These App Launch Mistakes (Part 4) - App Startup Series

    Discover ALL the app launch mistakes that you want to avoid including how to soft launch your app and the proper way to ask for user feedback. TOPICS: - How to get beta users - How to soft launch your app and make it available for pre-order - UI / UX mist...

  • 826: Easy Ways to Increase Mobile Game Monetization with Jordan Blackman

    Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more. You will discover a few easy ways to increase your game's monetizat...

  • How to Hire Developers - How to Create an App Startup (Part 3)

    Should you hire a freelancer or app development agency? Are you getting a warranty for your code? And how do you ensure that your code will actually be delivered?   In part 3 of our YouTube series on how to build an app startup, you will discover how...

  • How to Fund App Marketing Without Losing Equity

    Get up to $2M of funding for full scale development, deployment and marketing. We know how hard it may be to get funding for your apps and games.    This is why GamesBoost42 built a framework that can quickly give you access to the capital you n...

  • How to Build a Minimum Viable Product- How to Create an App Startup (Part 2)

    Lower your app development costs and discover the basic framework to build your minimum viable product (MVP).   In part 2 of your "How to Create an App Startup" series, you will discover the best way to build your MVP and communicate the idea to a de...

  • 825: How to Overcome Objections to App Subscriptions with Dan Clark

    Today's guest is Dan Clark, the CEO of Brain.FM. You will discover how he went from working for free to now CEO of the company. Other topics covered during the interview: - How he found out about the app and applied to work for free - Why he used reactiv...

  • Do This Before Building Your App - How to Create an App Startup (Part 1)

    Discover the critical steps you need to think about before you start building your app idea.   Topics: Create a company not just an app  How to do market research  How to simply validate your app idea  How to turn your idea into...

  • Overpass Apps Joins App Masters Live

    This week we have Eric Wroolie from Overpass Apps joining us to answer all your app development related questions. He's got a popular YouTube channel where we shares a lot of great advice for app developers.   Overpass is a mobile app development age...

  • 824: How Indies Can Adjust to IDFA with Lior Barak

    Today's guest is Lior Barak, a data strategist with over 12 years of expeirnece in the field. Lior worked for companies such as Nielsen, Cisco, Lovoo, Zalando and more. He is the author of "Data is Like a Plate of Hummus", Co-host of "WHAT the Data?!" Pod...

  • Lets build that app from idea to launch

    Today's guest is Chaim Sajnovsky, Founder at B7Dev.com, you will discover how to build an app from idea to launch.    You will discover why you need to create a company, not just an app, should you budget for marketing or should everything go in...

  • 823: What To Do When Growth is Slow

    Are you struggling with your app's growth. Well, we have the Co-Founders of Veme.ly to share how they've persisted through the ups and downs to finally break through. You will also discover... - How they knew when to pivot their app - How customer suppor...

  • The Facebook Retargeting Ads That Drives App Revenues

    Discover the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app.     Mike Durst, Co-Founder at OOMPH, shares how he uses Facebook retargeting to drive more app subscription...

  • Case Study: How SuperMama Increased 3X Their LTV

    In this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama.   He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing....

  • 822: All Your App Development Questions Answered with Elisabeth Bohlmann

    Are you trying to build your first app or scale your app development? Well today's guest is Elisabeth Bohlmann, the VP Client Strategy at December Labs.  You will discover: What should be the first step when thinking about building an app How to h...

  • This Motivation App Makes $600,000 a Month

    In today's video, I want to show you an app. A motivational app is making over $600,000 a month. You can watch this video: http://youtu.be/f8w7exZnwi4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training&nb...

  • A/B Testing to Increase App Downloads

    A/B testing your app store listing is an important strategy to growing your organic downloads.   This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much mo...

  • Influencer Marketing for Mobile App Downloads as an Indie Dev

    We're going to talk all about social media influencer, how podcasting has actually changed it, and also how you can implement an affiliate marketing system. You can watch this video: http://www.youtube.com/watch?v=eD2tNHj_hqQ Get our greatest growth hacks...

  • 821: How to Achieve Explosive Growth Through Small Wins with Ryan Yada

    Today's guest is Ryan Yada the Co-CEO and Co-Founder of Flowmotion Entertainment. He co-leads the company's international growth with 80 team members in 10 countries. You will discover how optimizing for small wins led their games to have explosive growth...

  • App Store Optimization in 2021 - Optimize These 7 Things (Part 6/6)

    In this video, I want to talk about all the ways that you can still increase your downloads without touching the keywords. So let's get to it. You can watch this video: http://youtu.be/gEShBdg5ejI Get our greatest growth hacks to increase downloads &...

  • My Apps Revenue & Downloads

    This week is a solo show where I'll share the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains on how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions. Plus, we'll answer all your...

  • App Store Optimization in 2021 - Keyword Optimization (Part 5/6)

    We're going to talk all about how do you optimize for the keywords in your app, title, subtitle, keyword, field, and so forth. You can watch this video: http://youtu.be/nsy03ba_LWE Get our greatest growth hacks to increase downloads & revenue: http://...

  • 820: Why You Should Localize in Arabic with Qais Haddad

    Today's guest is Qais Haddad, an ASO and user acquisition specialist at Tamatem Games. You will discover why you are missing out on a huge opportunity if you are NOT localizing in Arabic. He shares how you can get started with localizing in Arabic, how to...

  • App Store Optimization in 2021 - Brand Strategy (Part 4/6)

    You will discover the tools I use to come up with a brand strategy that will drive long-term organic downloads. You can watch this video: https://youtu.be/a6UagdyZ1Go Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters...

  • How to Optimize Your Subscription Apps

    This week is you will discover how to launch, scale, and optimize your mobile app subscription business.   Our guest is Dan Burcaw, Co-Founder at Nami ML, a company focused on helping app developers start and grow mobile subscription businesses. &nbs...

  • App Store Optimization in 2021 - Keyword Research (Part 3/6)

    In part three of our ASO course, we're going to talk about one of the most important pieces of the ASO puzzle. And that is Keyword Research You can watch this video: http://youtu.be/WKGez5L-JaQ Get our greatest growth hacks to increase downloads & rev...

  • 819: How Community Building Leads to Growth with Itamar Rogel

    Today's guest is Itamar Rogel, Co-Founder and Chief Product Officer at Affogata. You will discover why building a community is a multiplier to your game's retention and growth. Plus, he shares how to sift through user feedback and how you can zoom in on t...

  • App Store Optimization in 2021 - ASO Factors (Part 2/6)

    In part two of our free ASO training, we're going to talk about all the different factors that go in to your keyword rankings. You can watch this video:https://youtu.be/AHvGCwtCCTo Get our greatest growth hacks to increase downloads & revenue: http://...

  • Indie Success Stories From 2020

    This week we are celebrating the success of our fellow indie developers within the App Masters community. You will hear how they've been able to achieve success despite a crazy 2020. Topics Covered: 02:30 - How Geometry Solver 92X revenue 24:11 - How Peac...

  • App Store Optimization in 2021 - What is ASO? (Part 1/6)

    What is App Store Optimization or ASO? Do we really need another acronym? In this video, I take you back to the basics of ASO -- what it is and why you need it. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/t...

  • 818: The Facebook Retargeting Campaign That Drives Revenue with Michael Durst

    If you want to drive more app revenue through Facebook you will want to listen to this episode. Today's guest will share the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app. Plus, how...

  • Meet the Indie Developer with 7M Downloads & Apple Design Award

    Today's guest is an Apple Design Award-winning designer and developer. He shares how he's able to turn a passion project into a successful game with 7 million downloads and without any paid marketing. You will also discover how moving the purchase options...

  • 817: Influencer Marketing as an Indie Developer with Dan Purcell

    You're going to discover a whole new set of ways to build a business from just one app. Today's guest Dan Purcell, Co-founder of Get Your Marriage On!, shares how he build a media business from the success of his first app. You will discover how to launch...

  • 816: Your First Facebook Ad Campaign with Shamanth Rao

    Coming up is an interview from our first virtual summit from July 2018 with then VP of Growth at FreshPlanet, Shamanth Rao. You will discover what your targeting should be on your first Facebook ad campaign, what your app needs before running a Facebook c...

  • How to Increase Mobile Retention & Revenue

    This week's guest is Tom Hammond, CEO and Co-Founder at UserWise. You will discover how to use liveops to bring users back into your game and eventually monetize them.    Liveops is critical for game success and the future of gaming and it’s wha...

  • 815: How to Use Referrals to Grow App Downloads with Aurora Berg

    Coming up is an interview from our first virtual summit from July 2018 with then Co-Founder at Megacool, Aurora Berg. You will discover how to use referrals to grow app downloads (make sure you know Apple's new rules of incentivizing downloads), the prere...

  • Do This If Your App Retention Sucks

    Here's a simple way to increase your mobile retention and bring your users back into your app.    Today's guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the righ...

  • App Store Optimization for 2021

    This week is all about how to approach ASO in 2021 and beyond. What's changed and how has the pandemic affected app store optimization?   This week's guest is Thomas Kriebernegg, Co-Founder and CEO at App Radar - an industry leader in the app marketi...

  • 814: How to Start With Influencer Marketing Campaigns with Moshi Blum

    Coming up is an interview from our first virtual summit from July 2018 with then Head of User Acquisition at Viber, Moshi Blum. You will discover what you need to get started with influencer marketing, how to re-engaged your inactive users, and how to app...

  • How Among Us Became #1 Mobile Game

    How did Among Us suddenly take off after 2 years of obscurity?   This is a preview of an App Master Virtual Summit interview with Javier Barnes, the Head Designer at Pixel Noire Games. He is a game designer with +10 years of experience in top-grossin...

  • How to Build a Successful Indie App Studio

    This week's guest is Masud Zaman, Founder at Editr Apps Inc. You will discover, how to build a successful indie app studio.   Topics Covered 01:10 - How Successful is this company you have built 03:19 - How to launch an app as an Indie studio 05...

  • Try This to Hack the Similar Apps Google Play Algorithm

    In this video, you will discover how you can show up within the Similar Apps section of your main competitors. You will gain insight into how the Google Play ASO algorithm works and the tests you can run to increase your organic downloads.   Checkaso...

  • 813: The Smart Way to Localized Your ASO with Gonzalo Juarez

    Coming up is an interview from our first virtual summit from July 2018 with the founder of the largest publisher of mobile travel guides, Gonzalo Juarez. You will discover how he's growth the company 500% the past 4 years, how he transitioned from a paid...

  • 812: Framework for Scaling New Growth Channels with Shoji Ueki

    Coming up is an interview from our first virtual summit from July 2018 with then Senior Director of Growth Marketing at SeatGeek, Shoji Ueki. You will discover how to find new growth channels, the framework for scaling that new channel and a better unders...

  • App Store Optimization Deep Dives

    This week is a solo show where I'll answer all your app marketing questions along with doing an app store optimization deep dive from the audience.   Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/trainin...

  • Get the Most Out of ASO With This Tool

    You can get access to all Checkaso tools for up to 25% off. The offer ends on December 1st, so don’t miss this opportunity!   Checkaso is an ASO tool for all levels, from beginners to advanced. One of the best features is the ASOindex which gives you...

  • 811: Global Trends for the Mobile Game Market with Sergey Zhukovskiy

    Today's guest is the CIS BD Manager of SocialPeta. You are about to discover his predictions for the global mobile game market, cost intelligence of Facebook advertising and insights on how to leverage the Japanese market. Sergey Zhukovskiy is the CIS BD...

  • Braavo's Mark Loranger How to Fund App Growth The Smart Way

    This week's guest is Mark Loranger, Co-Founder at Braavo. You will discover how different types of funding can be used for different purposes, how to raise money for your apps, and what to consider before funding your app's growth.   Topic Cover...

  • 810: How to Refine Your Value Proposition for Press & Conversions with David Eberle

    Want to know how today's guest has been able to land some massive press for his keyboard app? He shares how refining the app's value proposition has led to better conversions and more press. Also, you will discover why you should offer a lifetime price wi...

  • Building a Successful Mobile Game Studio

    Today’s guest is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell.  Joakim Achren is the Founder and CEO at Elite Game Developers. Get our greatest growth hacks to...

  • All The Ways to Attract Organic Downloads

    This week's guest is David Margaryan, Head of ASO at Checkaso.io. He shares everything you need to know about all the ways to Attract Organic Downloads.   Topics Covered: 03:25 What are the new ways to drive growth using ASO 04:34 Google Play simi...

  • 809: How to Improve Early KPIs to Improve Marketing Performance with Ben Eshel

    Want to know how to improve your early KPIs so the rest of your marketing mix gets a boost? Well today's guest shares how to optimize your first-time user experience, the conversion sequence to increase conversions, and a quantitive way to determine if a...

  • How to Create High Performing Social Media Ads

    This week's guest is Thomas Ma, the Co-Founder and Managing Director at Sapphire. His team partners with brands to help them TREND on social media to Gen-Z / Millennials. They have an influencer network of over 1B followers throughout Snapchat, Instagram,...

  • 808: How Listory Increased D7 Retention to Over 40% with Yaniv Gilad

    Today's guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features, why focusing on your top of the funnel will have greater returns, and why you have to gi...

  • Facebook Advertising on a Budget

    Today's guest is the former Head of User Acquisition at Hopper and now an app marketing consultant, Simon Lejeune. You will discover the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares...

  • RocketShip HQ's Shamanth M. Rao iOS 14 & IDFA Deprecation How App Marketers Must Adapt

    This week's guest is Shamanth M. Rao, the CEO & Founder at RocketShip HQ. His team partners with fast-growing companies to help them grow faster. We offer mobile user acquisition services that help our clients hit their growth & profitability goal...

  • 807: What Small Game Studios Can Learn From Big Gaming Studios with Joakim Achren

    Today's guest is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell. You will discover what he would do differently if he were starting his game studio today, what small...

  • How to Launch a Successful App as An Indie Developer

    Discover the most impactful marketing strategies to launch a successful app.    Topics Covered:  How to launch an app successfully as an indie app developer?  Best way to get the quickest installs on launch  What are the best...

  • App Audits & App Marketing Growth Hacks

    This week is a solo live stream where we will be covering app store optimization (ASO) strategies, my favorite app marketing growth hacks, and what's working in app marketing today.   04:05 What is your opinion on affiliate marketing networks like...

  • 806: How to Increase User Intent Using Dynamic Ads with Simon Lejeune

    Today's guest is the former Head of User Acquisition at Hopper and now app marketing consultant. You will discover how to effectively drive user growth using dynamic ads and how he set up his entire automation system. Also, listen to the part of the show...

  • What Impacts Keyword Rankings for App Store Optimization

    You will discover the factors that impact keyword rankings for app store optimization. Topic Covered: Will backlinks help with keyword rankings?   How does keyword density impact Google Play keyword rankings?   Does revenue impact have an i...

  • Incipia's Natalie Rozenblat TikTok Marketing for App Downloads

    Today's guest is Natalie Rozenblat, Marketing Strategist at Incipia. She shares everything you need to know about driving mobile app downloads on TikTok. Topic Covered: (03:12) - What is working on TikTok (04:43) - Macro influencers working better on T...

  • 805: How to Drive Downloads on Reddit with Ryan Angerami

    Today's guest is the Director of Growth Partnerships at Reddit. You will discover how Reddit fits into the UA ecosystem, how to target the different subreddits and how to balance community engagement with direct response KPIs. Ryan Angerami is the Directo...

  • Mobile Game Monetization & Growth with Jasmine "Zeno" Hinchen

    This week's special guest is Jasmine "Zeno" Hinchen who is the CEO at Giodaco - a consultancy that identifies revenue and monetization strategies that will maximize earning opportunities for games, apps, and businesses. Topic Covered: (04:40) - What’s w...

  • 804: How This Indie Developer 3X His Revenue with Chris Onuigbo

    Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, the mindset barrier that he overcame to 3X his app revenue and when he knew to stop wo...

  • How to Make an App That Does NOT Suck

    Today's guest is Chaim Sajnovsky, Founder at B7Dev.com. We will answer your app development questions and give you the common pitfalls that you need to avoid.   Topic Covered: (02:36)  What is your initial thoughts on iOS14 and how developers...

  • 803: App Annie's Lexi Sydow on What's Working in Mobile Today

    Today's guest is the Senior Market Insights Manager at App Annie. You will discover how iOS 14 will impact mobile advertising, the categories of apps that are growing pre-pandemic and during the pandemic, and the most impactful marketing channel marketers...

  • Avoid These App Development Mistakes

    In this video, Chaim Sajnovsk and I talks about the common mistakes that we see first time (or even advanced) app creators make. There are no perfect path to success but we want to help you avoid the pitfalls and the things that could set you up for failu...

  • ZINIO Mirela Cialai's App Marketing - Analytics & Retention

    The key to unlocking app growth? User engagement!   This week's guest is Mirela Cialai, Senior Global Marketing Director at ZINIO. Topics Covered: (06:50)  How marketing has changed during COVID (10:02)  Should you have lifetime plan wit...

  • 802: Save Development Costs with This App Blueprint with Daniel Vasquez

    Today's guest helps non-technical entrepreneurs go from idea to App Store. You will discover the App Blueprint that will take the headache out of building apps, how to accelerate your startup phase, and how he got a company to pay them $40K to build an ap...

  • Auditing The Most Downloaded Game - Subway Surfers

    In this video, we'll analyze and audit the most popular mobile game of all time which has crossed over 3B downloads and today still remain in the top charts. How was this game, which was released in 2012, been able to stay in the charts and still grows ov...

  • AppTweak Marie-Laure Cruyt's App Store Optimization Tutorial

    This week we have Marie-Laure Cruyt, Chief Product Officer at AppTweak, to answer all of your ASO questions. You will discover what's working in app store optimization today, the factors that drive keyword rankings, and are black hat ASO strategies worth...

  • 801: Why You Want to Build an App in a Competitive Space with Malcolm Parrish

    Are you feeling like does the world need another weather, podcast or scanner app? Well today's guests shares why he decided to create a scanner app and why you might want to build an app in a competitive space. Also, he reveals the best performing ad crea...

  • 5 Ways to Increase Mobile Game Revenue

    Today, we are going to talk all about the best practices that you need to have in place. These are the fundamentals, the building blocks that you need to have in place to monetize to better. Watch this video on Youtube: https://youtu.be/Fgy49TyaRt0 Grow Y...

  • TheoremReach Tom Hammond's Roast My App (Game Dev Edition)

    This week our special guest is Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app.  We will be roasting your apps and providing you with actionable growth an...

  • 800: How to Grow Google Play App Downloads & Retention with Simon Bacher

    We got a masterclass for you on how to grow your Google Play downloads and more importantly your retention. You will discover how he uses Facebook groups to get downloads and user feedback, the key learnings from the 100's of A/B tests he runs a week, and...

  • Side Hustle App Marketing Strategies

    In this video, I'm going to share 3 amazing side hustle entrepreneurs who came up with creative strategies to launch their app to drive awareness, get initial downloads and find product market fit. Watch this video on Youtube: https://youtu.be/iNsAMULuSvk...

  • How to Project LTV, Downloads & Cash Flow with Martin Macmillan

    Pollen VC offers credit lines that are secured by your app store revenues, so you can access your cash when you need it most. As your business grows your credit line grows with it. Take control of your finances and grow your business without the need to r...

  • How to Instantly Increase Keyword Rankings

    Here's how you can instantly increase your keyword rankings by using a keyword install campaign. Please beware that Apple and Google may NOT like you running these campaigns.   So proceed with caution.  KeyApp.top: https://keyapp.top/ Watch this...

  • 799: How to Systemize Your Business with Zlatko Bijelic

    Are you feeling like you're doing too much in your business? Well today's guest shows how he figures out what to systemize and how to overcome that feeling you get when you say "I can't systemize this, only I can do this". Also, he reveals how he first us...

  • 5 Deadly App Marketing Mistakes

    Discover the key lessons we have learned from helping over 3,326 apps with their app marketing. Avoid these 5 deadly app marketing mistakes and set yourself up for success.   Focusing too much on downloads   Waiting too long to monetize&...

  • 17X Increase in Revenue & Over 8K Downloads Case Study with Rudo Halmi

    I picked an app from the audience to do a premium app audit.    You are going to discover the product changes we made to increase revenue by 17X.   Also, you will see our exact ASO process for optimizing keywords, how do we decide where to...

  • 798: 3 Things You Need Before Running an Influencer Marketing Campaign with Christy Choi

    Today's guest is the Co-Founder of First Influencer a performance-based influencer marketing agency. You will discover her unique approach to influencer marketing, the most important metric to pay attention to when hiring influencers, and the 3 things you...

  • The Apple Search Ads Campaigns You Should Set Up

    In this video, I want to show you two search ads campaigns that you should be utilizing if you just launched your app and want to get your initial downloads to test your subscription paywall or to test your retention rate.You should also add these search...

  • App Store Optimization A/B Testing with Geeklab

    Jesse Lempiäinen is the Co-Founder at Geeklab.   Geeklab allows you to A/B test different store pages to improve your app store conversion and lower your CPIs.   Topics covered: (06:12) In order of priority, what should you first A/B test (ico...

  • 797: How to Have an Investor Mindset While Building The Product with Susie Hultquist

    Today's guest spent the the bulk of her career as an investor and most recently managing $2 billion of Consumer Stocks. You are about to discover how she made sure her idea can be a sustainable business, how she created brand ambassadors, and finally how...

  • Growth & Monetization for Game Devs with Tom Hammond

    Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app.   *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app...

  • 796: How to Approach Growth in the Telehealth Market with Felix Huang

    Today's guest is the Growth Marketing Manager for a TELUS Health. You will discover how they are using SMS marketing to grow their app downloads, how showing too many features in an ad campaign completely failed and how they are optimizing their onboardin...

  • Try This If Your Users Are NOT Coming Back to Your App

    Today you are going to discover an easy, simple step by step way that you can ask users to enable the push notifications and the simple drip campaign that you can use to bring your users back into the app and eventually close that sale. Watch this video o...

  • App Store Optimization Live with Steve P. Young

    Every question you wanted to know about ASO answered live with yours truly. You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to...

  • How to Increase Virality for Your App

    Use this simple framework to increase your app's virality.   You better have users  Make your customers look good  Create a win-win for both users Watch this video on Youtube: https://youtu.be/r-sJlq0iyoY   Grow Your Downloads Wit...

  • 795: How to Increase Your Subscriptions with Fritz Charles

    Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV? Fritz...

  • Millions of Downloads as Indie App Developer with David Barnard

    David Barnard founded Contrast in 2008 and has been building apps ever since. His apps have seen millions of downloads and have been featured by by Apple and just about every tech and lifestyle site, including the NY Times, WSJ, GQ, TechCrunch, CNN, and m...

  • 794: Subscription Conversion Hacks with Murphy Brantley

    Today's guest is a friend of mine and more importantly a successful indie app developer. You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how...

  • How to Keep Games in the Top Charts with David Reichelt (July 17, 2020)

    Want to know what it takes to build a top-charting game that also has longevity? Today's guest is Color Switch creator, David Reichelt.    Download Color Switch World on iOS and Google Play.  Topics covered: (12:26)  What platform di...

  • 793: How to Position Your App in a Competitive Market with James Setzer

    Today's guest is an indie app developer that you're going to love. He shares how he finds profitable app ideas and positions them in a competitive market. Plus two strategies that I absolutely love:  1) how he uses giveaways to get his initial downlo...

  • 5 Beginner App Store Optimization Mistakes

    I’m going to share 5 basic ASO tips that you should know before you hire an expert or try to do it on your own?  Double your keywords using the Spanish Mexico localization Targeting high traffic, high competition keywords Using your title and su...

  • Influencer Marketing for Indie App Developers with Christy Choi (July 10, 2020)

    Joining us is Christy Choi, Co-Founder at First Influence, a performance-based Influencer Marketing Agency based in Hollywood, CA. As one of the leading agencies in the space working within various industry verticals, they execute various social media cam...

  • Try This If You Are Not Making Money From Mobile Games

    In this video, I want to share with you a simple technique that you can use to make money from your mobile games.   First thing first, let’s get one thing out of the way. Your game better have great... Retention   Without retention, you might as...

  • Succeeding as an Indie App Developer with Rich Wagstaff (July 3, 2020)

    Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This...

  • 791: The Secret to 3X Your Valuation with Chuka Ikokwu

    Want to know how to easily 3X your valuation? Well, today's guest shares why having an ethnically diverse team will not only create a more effective team, but also help you 3X your valuation. You will also discover what KPIs to focus on in the beginning,...

  • KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu

    Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Wish...

  • 790: How Apple Search Ads Boost App Visibility and Growth with Thomas Kriebernegg

    Today's guest is my friend and the CEO and Co-Founder at App Radar. You will discover how to use Apple Search Ads for new apps, how to leverage ASA and ASO to outrank your competition, and what are the average benchmarks for Apple Search Ads metrics. This...

  • How to Pick The App Idea That You Should Pursue

    You got all these apps ideas, but how do you know which ideas you should focus on? How do you build them out quickly so you don't break the bank and really focus on the features that are going to help you reach the next milestone.  This interview is...

  • 789: How to Increase Mobile Game Revenue Using Rewarded Surveys with Tom Hammond

    Want an easy, simple way that you can use to increase your mobile game revenue? Well today's guest shares why adding rewarded surveys can double your revenue even with as little as 20 daily active users. Also, you will discover why rewarded surveys increa...

  • How to Start a Digital Marketing Agency From Scratch

    Discover the simple 4-step process on how you can start your own marketing or consulting agency. This is the same process I used to build a multi-six figure business and become an expert in the app business. Grow Your Downloads With Our Exact Strategies:...

  • Do This Before You Advertise Your Mobile App

    In this video, you are going to discover a few tools that you can use to make sure you do NOT waste money on your mobile advertising. Check out SocialPeta: https://www.appmasters.com/socialpeta Let’s face it, the ad networks are the ones that are winning...

  • 788: Advance ASO Strategies for Google Play with Sarmad Sultan

    Well today's guest shares advance ASO strategies to take your Android app to the next level. You will discover how to use backlinks to increase your keyword rankings, how to localize your app for increased exposure, and the exact email templates he uses t...

  • How to Generate Leads & Sales with Video Marketing With No Audience

    YouTube is the #1 sales generator for my business. See how you can use video marketing to generate sales and leads even when you do NOT have an audience.  Save $100 off Video Husky: https://appmasters.com/videohusky  Download Screenflow: https:/...

  • Marketing for Game Devs | App Masters Live (June 12, 2020)

    Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This...

  • 787: How a Kickstarter Campaign Led to an Investor with Artur Zvinchuk

    Are you trying to raise money to finish your app? Well today's guest shares how his successful Kickstarter campaign led to his first investor. You will also discover why it pays to show vulnerability in your Kickstarter campaign, how to validate your valu...

  • How to Localize Your App Store Optimization for ANY Language

    Discover how you can use Apple Search Ads to find keywords for any language to localize your app. Apple Search Ads: https://searchads.apple.com/ Chrome Extension for Apple Search Ads: https://bit.ly/ASA-Chrome-Ext Grow Your Downloads With Our Exact Str...

  • This Intermittent Fasting App is Making $300K a Month

    Discover the best practices that are helping this intermittent fasting app make over $300,000 a month.  Fastic: https://www.fastic.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: A...

  • 786: Why It Pays to Be Bold with App Monetization with Guilhem Duche

    Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value propositi...

  • Mobile Game Monetization: How to 2X ARPDAU

    Discover a simple way that you can 2X your double your ARPDAU. Did you know that 95% of your app users will NEVER buy a thing from you. That’s why we have to give users multiple ways to give you money. We all know that video ads are a great way to moneti...

  • Marketing for Game Devs | App Masters Live (May 29, 2020)

    Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Toda...

  • 785: How to Get Your First 100 users with Mike Watkins

    Coming up is a coaching call with the creator of an app that helps predict when you will be ready to retire. You will discover my best tips on how to get your first 100 users using Facebook Ads, how to monetization at the "win point" of your app and how t...

  • Mobile Game Trends | App Masters Live (May 15, 2020)

    Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This...

  • How to Increase Mobile Game Revenue Using Rewarded Surveys

    Here's a snippet of our upcoming App Masters Virtual Summit 2020 starting June 8, 2020. Learn more about TheoremReach.   In this video, you will discover: Where did the idea for TheoremReach come from? Why rewarded surveys? Rewarded surveys vs ot...

  • 784: Reflectly's Darius Moravcik on How to Scale Micro-Influencer Marketing

    Today's guest is the CMO at Refectly, the popular journaling app. You will discover how to use micro-influencers at scale for content generation, why product is more important than marketing in the beginning and why they are so focused on TikTok right now...

  • Chad Mureta on Selling Multiple Million Dollar App Businesses | App Masters Live

    On this episode of App Masters Live, Chad Mureta joins us to share how he's been able to sell multiple million-dollar app businesses.  Chad is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race an...

  • 783: How to Grow a Podcast App with Markus Chow

    Coming up is a coaching call with a developer of a podcast app called HiCast. We talk about the different keywords he should target in his ASO and why you should NOT be shy about your app's monetization. Markus Chow is the creator of HiCast. ************...

  • Gig Economy: The Future is Unlimited Services

    Discover why the future of the gig economy is all about unlimited productized services.   Services mentioned:  https://bench.co/  https://designpickle.com/  https://www.godaddy.com/wordpress/premium-support  http://www.videohusky....

  • 782: ASO Keyword Strategy for Mobile Games with Martin Hudak

    Want to know what are the most effective ASO strategies for mobile games? Well, you are about to discover how to pick the right keywords, why you want to use low traffic, low competition keywords and what to focus on when you are just launching your app....

  • Attribution for Mobile App Tracking for iOS and Google Play

    Discover how to see where your downloads are coming from for iOS and Google Play.  Also, discover the free mobile attribution tool that you need when you are just starting out. *************** Check out our app marketing agency. Never miss an app ma...

  • 781: Tilting Point's Nadir Garouche on ASO Growth for Mobile Games

    Today's guest is the Senior Growth Manager at Tilting Point and we talk all about ASO for games. You will discover how to use the featured graphic on Google to get more downloads, how to localize your game if you're on a budget, and the Apple Search ads c...

  • Decrease Your CPI With These Video Ads Example

    Discover how to make TikTok-style video ads that will decrease your cost-per-install on your mobile advertising including Facebook Ads. Shamanth Rao is the Founder and CEO of the mobile user acquisition agency Rocketship HQ. He's managed 8 figure user acq...

  • 780: How to Incorporate Monetization in Game Design with Tugay Alyildiz

    Stop making the mistake that I see most game developers make where they completely focus on building the game and do NOT think about marketing or monetization. In this episode, you will discover how to incorporate monetization while designing your game fr...

  • Keyword Research Tools for App Store Optimization

    Discover the 3 free keyword research tools to improve your app store optimization. App Annie   AppFollow OneLook Reverse Dictionary   App Radar --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

  • How Does Mobile App Retention Affect Keyword Rankings?

    As the app stores become more sophisticated with their algorithms, how does your mobile app retention affect your keyword rankings when it comes to app store optimization (ASO)? --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-m...

  • 779: How to Get Started with Influencer Marketing with Dom Little

    Today's guest spent 7 years working for Apple and now is the founder of a performance-based influencer marketing platform. You will discover the most effective way to get started with influencer marketing, what types of creatives work best on Instagram an...

  • App Store Optimization When You Do NOT Have Downloads

    In this video, you will discover How to do App Store Optimization When You Do NOT Have Downloads. --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

  • 778: All About Mobile App Acquisitions with Steve Wade

    Coming up, we are going to talk all about acquisitions. You are going to discover, what acquirers look for in gaming acquisitions, how to prepare your company for the buyer and what factors cause a deal to get derailed. Steve Wade is the Managing Directo...

  • How Do You Know If You Are Doing App Store Optimization (ASO) Right?

    Here's how you can tell if your ASO strategy is a good one. Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions. In...

  • App Preview Videos: Do They Lead to More Downloads?

    Are App Preview Videos effective? Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions. In this video, you will disc...

  • The Most Important App Store Optimization Factors in 2020

    Discover the most important factors in getting high keyword rankings. Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization que...

  • 777: What Games Have The Most Potential with Joel Julkunen

    Coming up today's guest is the Co-Founder and Head of Game Analysis at GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. This episode is all about mobile games where you will discover which games hav...

  • Chad Mureta’s App Marketing Strategy

    Discover how Chad's "front-loading" strategy helps him better monetize his apps. Chad Mureta is a best-selling author, full time appreneur, advisor and investor. He has built and sold five different app start ups and made millions of dollars in four diffe...

  • App Engagement: 5 Surefire Ways to Increase Your Retention

    If they stay, they will pay. When anyone talks about growth, all you think about is downloads – the top of the funnel. However, the bottom of the funnel metrics such as app engagement (or retention rate) is one of the most important growth metrics that yo...

  • 776: M&A Trends in the Mobile Gaming Space with Diwakar Rao

    Coming up is a fireside chat with Zynga's VP of Corporate Development & Strategy, Diwakar Rao recorded from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover what Zynga looks for in their acquisitions, if Zy...

  • Apple’s New App Store Categories

    In this video, we explore Apple's new categories on iOS: "Developer Tools" and "Graphics & Design" and how you can capitalize on them right now! --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

  • 775: Nick Loper of Side Hustle Nation

    Hey guys, another recording from my new podcast, Games with Entrepreneurs. This time with a local friend of mine, Nick Loper. Nick's website SideHustleNation.com is read by 1.5 million visitors a year and 30,000 listeners tune into The Side Hustle Show po...

  • ASO What’s Working Today in 2020 – MGS Presentation

    ASO...Keyword targeting...are these still relevant in driving traffic and putting you high up there in page ranks? We will also talk about the 'secret sauce' that'll increase more downloads for your app. Hop on in, and we'll dig deeper into this today -...

  • 774: How CodeWithChris Grew to 300K YouTube Subscribers with Chris Ching

    My friend, Chris Ching, is the founder of CodeWithChris - the largest iOS channel on YouTube with close to 300K subscribers. This is our episode on my new podcast called Games with Entrepreneurs. You will discover how Chris started his blog and YouTube ch...

  • Try This If Your App Has No Downloads

    Coming up is one of the most commonly asked questions I get about how to increase downloads for an app on literally no budget. This is particularly useful advice if you are stuck in your app business. --- Send in a voice message: https://podcasters.spo...

  • 773: How to Optimize the FTUE for Mobile Games

    Coming up is a coaching call where you will discover how to optimize the First Time User Experience (FTUE), how to drive downloads without a marketing budget using the "free promotional" campaign, aso for hyper-casual games and finally why creating more g...

  • Is App Store Optimization Dead?

    Well, one thing is for sure that things are changing. In this video, you will discover what factors to focus on when trying to grow your downloads through app store optimization. --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-...

  • 772: How to Find Product-Market Fit With a Social App with Josh Choi

    Coming up is a coaching call with a college senior who developed a visual search app that detects celebrities, friends, text and more. We talk about how to find product market fit, when gamification is actually useful, and why he should NOT worry about mo...

  • Games with Entrepreneurs #1 – David Reichelt, Creator of Color Switch

    David Reichelt built his successful Color Switch app into an 8-figure gaming studio in less than a year. What he learned from the enormous success of Color Switch, how he was nearly blown up during his time in the military, and who his celebrity crush is....

  • 771: How to Finance Growth Through VC Funding and/or Debt

    Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why y...

  • 770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales

    Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the...

  • 769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson

    Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on y...

  • 768: Leveraging Artificial Intelligence for Growth with Lomit Patel

    Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them. Lomit Patel is th...

  • 767: Best Strategy to Get Quality Downloads for a Location-Based App

    Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow...

  • How to Sell: Time Blocking Tips for Sales Prospecting

    Here is a sales call hack that will help you sell more, get more clients and make you more effective. This is my exact sales strategy that many people have copied and you can too. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube...

  • 766: How to Build The Key Features of a Social App with Ian Morris

    Today's guest is the CEO and Co-Founder at Likewise, a Bill Gates-funded app that helps people quickly find and share recommendations. You will discover why getting the single player mode correct is important even if your app is social and how to take tim...

  • Questions to Ask A Digital Marketing Agency

    In 2020, we expect to see mobile user acquisition strategies continuing to become increasingly automated and very different from their more manual antecedents from a few years ago. Of course, if you’re looking to hire an agency, you perhaps already asked...

  • 3 Commonalities of Million Dollar Subscription Apps

    In this video, we analyze dozens of apps generating over a million dollars a year to see what commonalities they have. If you're wondering how to monetize mobile apps, well this is the video for you. --- Send in a voice message: https://podcasters.spot...

  • 765: How to Create Winning Ad Creatives with Jon Lau

    Today’s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rate...

  • 764: Must-Haves for a Successful Gaming Team with Chuka Ikokwu

    Today's guest is the Head of Analytics for Exploding Kittens and Founder & CEO Divercity.io. You will discover must-haves for a successful gaming team, commonly overlooked retention strategies and why having gender and racial diversity leads to a more suc...

  • 763: AR Apps for Education with Robin Williams

    You are about to hear from a company that is focused on building innovative AR apps for the education sector. You will discover how they decide which AR products to build first, how they user test each of their ideas and a growth strategy that the guest r...

  • How to Promote App With No Budget

    In this video, you will discover 5 juicy app promotion strategies to drive app downloads without any marketing budget. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=BNrqMJ4eUmk --- Send in a voice message: https:...

  • 762: Play Mobile Games for Cash Prizes with Frank Argentieri & Paul Rosa

    You will hear the story of how two founders are trying to change the way we play casual mobile games. You will hear what happened to a previous startup, how they raised their initial funding and how they soft-launched and actually got feedback from their...

  • Mobile Game Retention Strategies With This Kid

    I have been talking a lot about Mobile App Retention and I thought, who better to bring on than an 11-year-old with zero attention span. So here's my son, Noah, to talk about what brings him back into a mobile game. Watch Video on YouTube and Subscribe t...

  • 761: Successful Retention Campaigns with Mirela Cialai

    Today's guest is the Director of Mobile Marketing at Zinio and she shares some of their most successful retention campaigns. You will discover one of their best campaigns for revenue, how they doubled their push notification activations and finally how th...

  • 3 App Store Optimization Strategies You Should Be Testing for 2020

    If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to give the end user the best possible experience possible....

  • 760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky

    Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he's using email marketing to...

  • 759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti

    Today's guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimizat...

  • 758: Launching a New Service in a Mature Market with Guillermo Gaspart

    How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated...

  • Apps Gone Free vs Apple Feature

    In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=LvQYfj...

  • 757: Native App Preloads with Matt Tubergen

    Want to preload your apps directly on to a user's phone? Well today's guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your app directly on a user's phone. Also, listen to how indie...

  • How to Calculate Accurate ROIs from Apple Search

    Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads. --- Send in a voice message: https://podcasters.spotify.com/pod/sho...

  • 756: Using Affiliates to Increase User Base with Nate Hunter

    Today's guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he's using affiliates to drive targeted and engaged users, how he's incorporating retention strategies from his mobile games experience and the Facebook campai...

  • 755: How to Optimize Your Programmatic Advertising with Cuneyt Unar

    Today's guest is a user acquisition expert with experience running campaigns for the social casino game category. You're about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead foc...

  • How to Increase Mobile App Retention with Paid Ads

    Are you looking for the inside mobile user acquisition secrets from the most successful mobile companies? Are you interested in discovering the strategies that the top UA (user acquisition) experts are using and testing to produce massive results? Here...

  • 754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan

    Today's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO....

  • App Store Optimization Marketing Tips From ASO Experts

    My top tip for ASO publishers today is to roll with the punches on keyword ranks in the App Store. --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

  • 753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers

    If you're growing rapidly in the mobile gaming space and wondering if you should hire a CFO, then we have a great episode for you. Today's guest is the CFO at Hutch and he shares when is it the right time to hire a CFO, how CFOs and UA teams should intera...

  • 752: The One-Pager to Validate App Ideas with Leo J Barnett

    Today's guest is an entrepreneur, actor (you may have seen him on The Crown) and designer. He shares his simple process for building a one-pager to validate his app ideas. Also, you will discover how he landed an Apple Feature, what he did to maximize tha...

  • 751: The Data to Focus on to Increase Downloads with Lior Barak

    Today's guest is a data consultant with over 12 years of experience in creating actionable data. You're about to discover what you should look at to increase conversions, why you should only have 3 daily KPIs and finally why you shouldn't look at daily do...

  • 750: Google Play ASO for Casual Games with Ronak Suvagiya

    Coming up is a coaching call with a developer of casual games. You will discover how to properly reskin games for ASO, how to optimize your bundle name and other ASO tricks that you should start testing. Ronak Suvagiya is an indie app developer and creat...

  • How Often Should I Update Keywords for ASO?

    Thomas Kriebernegg, CEO & Co-Founder at App Radar, shares his number 1 ASO tip by answering how often should we do ASO. --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

  • 749: Fyber President, Offer Yehudai on Mobile Game Monetization

    Today's guest is the President of Fyber. You're about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in...

  • 10X Organic Downloads with App Store Optimization (ASO)

    What kind of keywords and traffic scores should you be going for to increase your downloads? What do all these data translate to? Let's find out how to 10x organic downloads using ASO. --- Send in a voice message: https://podcasters.spotify.com/pod/sho...

  • 748: Licensing, ASO & Ad Monetization with David Cremades

    Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optim...

  • How to Optimize Growth Funnel (Case Study 2X Revenue Growth)

    Jordan Bryant of Chamber DS shows us how he's 2X revenues for an app optimizing the growth funnel. You will discover why so many app publishers fail to succeed and the exact process he used to fix the leaky bucket. Watch Video on YouTube and Subscribe t...

  • 747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas

    Today's guest is the creator of the popular Phase 10 card game also available in app form. You will discover how he comes up with game ideas, how his new mobile platform allows you to get more referrals for your app and what's the best way to ask users to...

  • 746: How to Grow Downloads Targeting Your Ideal Users

    There is no one formula for success, but there is a surefire way to fail and that is to go too wide, too soon. In this episode, you will hear a coaching call I had with the founder of a social commerce app called Shara. You will discover to grow downloads...

  • How to Increase In-App Purchase Conversion Rates

    From designing escape rooms to crafting fiction books that capture the imagination, Semyon Polyakovskiy, Creative Entrepreneur at Maginary, has successfully interconnected his skills to get away with a one-of-a-kind game. In this interview, he walks us t...

  • 745: The Uber of Lawn Care with Gene Caballero

    Today's guest built the Uber of lawn care which is now available in over 40 states in the US. You will hear how he spent 5 years working on his business on the side and then had enough traction to leave his full time job the last 2 years. You will also di...

  • How to Calculate Mobile Lifetime Value (LTV) Without a Lifetime of Data

    In this video, Shamanth Rao will show you how to calculate the LTV of your user even with little data. Follow along as he shares a simple formula that you can use. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=k-Q...

  • 744: Marketing Strategies Before Your App Launch with Tyler Bundy

    Are you on a budget for building your app? Coming up is a coaching call with a developer of a real estate app. We discuss building a native app vs a PWA, marketing tactics before you launch your app and how to engage with influencers in any niche. ---...

  • 743: How to Build a Big Digital Product Business with John Bura

    Today's guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he's cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals an...

  • How to Multiply Mobile Growth Using Apple Search Ads & ASO

    Do you multiply your app downloads? In today's video, Thomas Kriebernegg, CEO of App Radar, reveals how to harmonize app downloads using Apple Search Ads and App Store Optimization. --- Send in a voice message: https://podcasters.spotify.com/pod/show/a...

  • How to Get Celebrity Endorsements on Cameo

    You're going to discover a simple and affordable way to get celebrity endorsements using the service, Cameo.com. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/SEU5E2PfE_A --- Send in a voice message: https://podcasters.spotify....

  • 742: How to Increase Downloads for a Paid Children’s App with Celeste Du Preez

    Coming up is a coaching call where you will discover how to increase downloads for a paid children's app. We talk about how to properly do keyword research, hacking the "price drop" campaign and the one thing that she did to help her land an Apple Feature...

  • How App Store Screenshots & Preview Videos Increase Downloads

    Today's guest tells us how adding an app store preview video increased impressions and downloads for their app.How do you optimize your app store screenshots to increase downloads? In this video, you will discover how adding social proof to your app store...

  • 741: ASO Strategies That Took His App From 5 to 800 Downloads a Day with Altai Zeinalov

    Coming up, you will discover the ASO strategies that today's guest used to grow his downloads from 5 downloads a day to now over 800 downloads a day. Also, listen to the part of the show where he shares the LinkedIn hack he used for an Apple feature and h...

  • Mobile Ad Fraud Bots & Inefficient Marketing Campaigns

    A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution Watch Video on YouTube and Subscribe to our...

  • 740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy

    Today's guest shares 3 simple strategies that has helped his app get shared with more users. Also, you'll discover the differences of being featured under the games category vs the apps category, how he was featured through a couple of different referrals...

  • Storytelling with Facebook Ads

    Sailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/c07i7oaLgTM --- Send in a voice message: https://podcaster...

  • 739: How Augmented Reality Can Drive Engagement & Revenue with Alen Paul Silverrstieen

    Today's guest shares how he's built partnerships with some of the biggest brands to help them grow their engagement and revenue through their AR platform. Also, you have to hear the story of how he bought Muhammad Ali's famous robe and sold it to his even...

  • App Install Ads Hacks

    I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations. Watch Video on YouTube and Subscribe to o...

  • Branding Hack for Mobile App Virality

    Today, I'm going to introduce a cool branding hack which I learned from one of our podcast guests, Christy Laurence of Plann. You can use tactic within your app to make it go viral. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube...

  • 738: The Most Important Aspect of Running a Business with Rupert Meghnot

    What does it truly take to become successful in your entrepreneurial ventures? Well, you will discover the most important aspect of running a business, the four characteristics that today's guest looks for in an entrepreneur for investment and why the bus...

  • 737: Why a Founder Should Do Customer Support with Owen Clark

    Today's guest previously sold his tech company and you will discover the criteria he used to start his current venture. Also, listen to the part of the show where he shares why it's so critical for the founder to provide customer support. Owen Clark is t...

  • Influencer Marketing: How to Decide Who is a Good or Bad Influencer

    Influencers can be impactful in marketing apps but how do you determine who to partner with? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ZaBv6G7LTBE --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-mar...

  • Instagram Influencer Marketing Growth Hacks

    In this video, I share three phenomenal Instagram marketing tips that I learned from our podcast guests, which you can use to market your apps as well. These three tips are reaching out to meme accounts, turning on IG post notifications, and using Shoutca...

  • 736: Clever Tips to Help Your App to Go Viral with Christy Laurence

    Upcoming up we have a doozy for you. Today's guest is Christy Laurence who made $10,000 in sales in the first week of her app launch and you have to listen to the pre-launch marketing that she was doing. You will also discover how she brands her app to ge...

  • App Suspension: 10 Tips to NOT Get Your App Suspended

    Kripesh graces our YouTube channel to give us detailed discussions on the things which can get apps suspended, so we can avoid these. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/HU1bXvGIlqQ --- Send in a voice message: https:...

  • Best Free ASO Tool: App Radar Overview

    If you are on a budget and you are looking for an ASO tool which can help you find new keywords, seamlessly integrate with your ASO workflow, and help you track keyword rankings -- my recommended go-to tool is App Radar. Watch Video on YouTube and Subscr...

  • 735: Bring Value Before Building More Features with Chris Noto

    Today's guest built a sports mindset coaching app. You will discover how he used sports meme accounts to drive targeted low-cost downloads, what works better Instagram stories or posts and how he decided to bring value first within his app instead of focu...

  • 734: How to 10X Downloads with Localization with Reza Abdolahi

    Want to know simple strategies that you can use to grow your downloads? Well today's guest talks about what he did to 10X his downloads by localizing his app. Also, you will discover what strategies did not work for him and his paid apps and how having an...

  • Apple Search Ads: How to Discover New Keywords

    Want to know how to scale your Apple Search Ads? You will learn how to set up a campaign that allows Apple to discover new keywords and how to scale your Apple Search Ads. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch...

  • Apple Feature: What to Do After You Get Featured by Apple

    Did you get an Apple Feature? What to know what to do to maintain your success. Well in this video I cover ways you can leverage the increases in keyword rankings along with the social proof that comes with an Apple Feature. Watch Video on YouTube and S...

  • 733: How to Find the Right App Ideas with Gary Levitt

    Want to know if your app idea is going to be successful? Well you're about to discover how today's guest researches his ideas along with a super cool Chrome Extension. Also, he share how he got his initial growth, how changing to a subscription model has...

  • Guaranteed App Downloads Growth with App Store Optimization (ASO)

    You will discover how to guarantee an increase in app downloads using app store optimization. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=qZw2a47Okkw --- Send in a voice message: https://podcasters.spotify.com/...

  • 732: How to Optimize Your ASO Workflow with Thomas Kriebernegg

    Coming up, we have the CEO of App Radar. You will discover why niching down is so important for growth, how App Radar will optimize your ASO workflow and how to optimize your Apple Search Ads. And one more thing, the ups and downs of running a SaaS compan...

  • App Store Optimization for Google Play: Top 10 Factors

    Coming up, we have my friend, Sarmad Sultan, to highlight the 10 most important factors when it comes to Google Play optimization. From on-page meta data to off-page meta data. And he talks about the most overlooked factors that big companies forget abo...

  • Instagram Advertising: How to Lower Your Cost Per Install (CPIs)

    Want to know how to drive insanely low CPIs through Instagram advertising? Well, I got a great tip from my podcast guest, Esther Crawford Co-Founder and CEO at Squad, who shared it during our podcast interview. Watch Video on YouTube and Subscribe to our...

  • 731: What’s Working in Mobile Advertising Today

    Coming up is a recording from our last virtual summit where you will discover what's working in mobile advertising today including why short form video content is crushing it, how to make playable ads work for you and the potential of Messenger ads. Sham...

  • The Best Pricing Plan for Subscription Mobile Apps

    Does a monthly, quarterly or yearly plan work best for subscription based app? Well I have my friend, Rich Wagstaff, share how he grew his revenue 50% with a simple pricing plan change. Also, you will discover his strategy for sustained app growth. Watc...

  • Multi-Channel App Marketing Campaigns for Retention

    You will discover examples of multi-channel app marketing campaigns to better engage and retain your users. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=Mgoltgipvis --- Send in a voice message: https://podcaster...

  • 730: The Technology to Help You Scale a Mobile Game with Christian Calderon

    We have the former CRO at Ketchapp, Christian Calderon. You will discover his go-to strategy for increasing mobile game retention, how his new company helps developers with the marketability of their games and what indie game developers are missing when l...

  • Mobile Growth vs Mobile Features: How to Decide

    Want to know if you should be building new features or driving more growth for your app? In this video, we talk about the "staircase" approach to building a sustainable app business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/s...

  • 729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford

    We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries a...

  • App Mastermind in Barcelona

    Join us in Barcelona, Spain on June 15, 2019 for this one day retreat that brings successful app entrepreneurs together to trade knowledge, support each other and build a community that goes beyond business. This event is limited to 8 attendees to ensur...

  • 728: Growth With Retention in Mind with Anna Boguslavska

    We have a fun conversation where you will discover how to get your on-boarding process right (with examples), how to align your multichannel campaigns to re-engage users and how using a fun, but generic content FAILED as a marketing strategy. Anna Bogusl...

  • 727: How to Optimize Google Play Listing with Neelay Srivastava

    Coming up is a coaching call with a developer of a free music player app. You will discover how to balance optimizing your current keywords or finding new ones, should you localize your app and how to run our favorite growth hack on Google Play. Neelay S...

  • Google Play Link Building Strategy – How it Works

    What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app...

  • 726: How to Find & Scale New Growth Channels with Shoji Ueki

    Today's guest is Shoji Ueki, Sr. Director, Growth Marketing at SeatGeek. You will discover the process that he uses to find new and emerging user acquisition channels and when it works how to actually scale it. Shoji Ueki is the Sr. Director, Growth Mark...

  • How to Increase Mobile App Retention Rate Through Customer Support

    Want to know a simple way to increase your mobile app retention rate? Well, today's guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her compa...

  • How to Optimize Your Download to Subscriber Conversion Funnel

    Coming up, you will discover the key elements that will help you optimize your download and subscriber funnel. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KxCqiMuVmUA --- Send in a voice message: https://podcasters.spotify.co...

  • 725: Programmatic Targeting with Eric Seufert

    Today's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic...

  • How to Change From In-App Purchases to Subscriptions

    Want to know how to go from a one-time in-app purchase model to a subscription based app? In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how: - How she knew that a one-time in app purchase wasn't a sustainable business model? -...

  • The Video Ad Creative That Will Increase Your ROI

    In this video, you will discover how short form videos (4-6 seconds) with one targeted message can lead to a tremendous increase in performance. Shamanth Rao is the CEO of RocketShipHQ, a boutique growth marketing firm. He is an experienced mobile growth...

  • 724: Using App Store Reviews to Increase Retention

    Today's guest is the CMO at AppFollow and she shares how to utilize your app store reviews to increase retention and customer loyalty. You will discover how app ratings affect rankings, why user reviews even matter and lastly, if you are a SaaS product, h...

  • How to Monetize Mobile Apps & Games on Google Play and Apple App Store

    Want to know what are the best ways to make money from mobile apps and games on Google Play and the Apple App Store? In this video we're going to look at the stats from two of the biggest mobile apps out there - Clash of Clans and Calm and see how they'...

  • Go-To-Market Strategy: The Simple and Easy Way

    You will discover our easy and simple go-to-market strategy that will work for any product. We've used this to launch two different businesses and continue to use it in our business today. Watch Video on YouTube and Subscribe to our Channel: https://www....

  • 723: How to Build a Consumer Centric App with Liat Mordechay Hertanu

    Today's guest is the Co-Founder and CMO of an app called 24me. You will discover how they built an award winning, Apple Best of the App Store kind of app by being consumer centric. Also, you will discover how to gain attention in a crowded space, the one...

  • How to Respond to Reviews on Google Play Store

    You are going to discover how to respond to user reviews on Google Play and a test that you should run to increase your keyword rankings. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=ZiWMCYXfPXI --- Send in a vo...

  • How to Respond to App Store Reviews on iOS

    Responding to App Store reviews shows your potential users that you take your app seriously. And more importantly, gives the developer side of the story. In this video, you will discover how to quickly respond to your negative app store reviews with Apple...

  • 722: How to Build a Successful Portfolio of Apps with Laura Tallardy

    How do you build a successful portfolio of apps on multiple platforms including Steam? Well today's guests breaks down her process for coming up with game ideas, her revenue for her paid vs free apps and a great tip for you if you're just getting started...

  • App Store Optimization (ASO) for a Dating or Social Media App

    Are you launching a new social media, dating or local app? You are going to discover how to target any geographic region in the world through keyword research and app store optimization. Watch Video on YouTube and Subscribe to our Channel: https://www.y...

  • App Store Optimization With No Budget

    Don't have money to pay for an app store optimization tool? In this video, we show you how to perform keyword research and what signals to look for to figure out the competitiveness of a keyword. Watch Video on YouTube and Subscribe to our Channel: https...

  • 721: Mobile Growth Through Partnerships with Suze Schwartz

    Today's guest has built partnerships with the Oprah Cruise line and Ritz Carlton. You will discover how she's built so many great partnerships, how she used "appbassadors" to grow her downloads and how you can describe your app in a catchy and memorable w...

  • 2 Psychological Triggers to Increase Mobile Ad Revenue

    How can you increase mobile ad revenue using psychology? Well in this video, you will discover two psychological triggers that you can use to increase video ad revenue in your mobile game. The two triggers are greed and impatience. These two triggers ar...

  • Reddit Marketing for Mobile App Downloads

    Want to know how to market your apps on Reddit? You will discover how to use Reddit to drive mobile app downloads. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=NT7V7O5cEj8 --- Send in a voice message: https://p...

  • 720: Pricing Tests to Increase App Subscriptions with Chetna Chandra

    Coming up -- today's guest shares the pricing tests that she's ran for her clients to increase mobile app subscriptions. Also, you will discover how she balances running an agency and making her own apps; and the key decisions that have helped her company...

  • 3 Key Factors in Deciding Keywords for App Store Optimization (ASO)

    What factors should you use to decide where to put your keywords? Should you put the keywords in your app title, subtitle or keyword field? In this video, you will discover 3 key factors to help you determine where to actually put your keywords. Watch Vi...

  • Analyzing a VPN App Earning $3M a Month (Hotspot Shield)

    Coming up, we’re gonna analyze an app called Hotspot Shield that is making over $3 million a month and see why it’s doing well, some of the options it provides and everything else about the app. Stay tuned! Watch Video on YouTube and Subscribe to our Ch...

  • 719: Using Online Tournaments to Increase Retention with David Mok

    Are you a game developer who wants to increase the holy grail of all metrics - retention? Well, you're about to discover how adding online tournaments into your games will increase retention and monetization. He also breaks down the elements of successful...

  • App Store Optimization for a New App – What to Expect

    How many organic downloads can you expect for a new app? In this video, you will discover what you can expect from Google Play and iOS from just optimizing your keywords. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?...

  • 718: Growth Hacking Tips for Startups with Stefanie Amini

    If you are a startup looking for some amazing sales and marketing tips, then this is the episode for you. You're about to discover how today's guest used Instagram locations to find college ambassadors, a Twitter growth hack to get more exposure for a twe...

  • How to Measure Organic App Downloads & Keywords on Google Play

    You're about to discover how to find the number of organic downloads you are getting on Google Play and what keywords are driving the most downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/5pGqlMc3SFI --- Send in a voice...

  • How to Tell If An App Idea is Good

    Coming up, I'm gonna share with you how to tell if your app idea is good or not as this is a question I routinely get from potential clients. Stay tuned! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/qLavCpFj0qY --- Send in a...

  • How to Find College Ambassadors on Instagram

    You're going discover a simple way to find college ambassadors or interns using Instagram. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/kNJGwRi7U70 --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-mark...

  • How to Get Press for a Mobile Game

    Do you want to get major publications to cover your mobile game launch? You will discover which websites to focus on and what to say to them to get them to pay attention. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/gLegjP9902s...

  • 717: Overcoming the Legal Pitfalls of Mobile Apps with Gary Nissenbaum

    Coming up, what to know the differences between a copyright and a trademark? Well, I've got Gary Nissenbaum to talk all about the legal side off the app business. You will discover how to protect yourself from copycats, how to overcome legal pitfalls and...

  • Google Play App Store Optimization – What Matters Most?

    Coming up, I will tell you what really matters when it comes to Google Play ASO by highlighting a case study that we just performed for a client. You will discover if changing the app title and short description have the most weight and how many time you...

  • Secret Sauce for Creating Profitable Apps

    You are going to discover the secret sauce for finding and making profitable apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/hSMXdK8lm4o --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-pod...

  • How to Start & Grow a College Ambassador Program

    Want to know how to start a successful college ambassador program to help grow your downloads for your app? Well I've got CMO of XMode, Jake Ellenburg, to share how they used a college ambassador program to grow downloads for their first company, Drunk Mo...

  • 716: This Chatbot Helps You Recruit Better Talent with Christoph Gueldenberg

    Today's guest is the Co-Founder of jobpal, a recruitment chatbot that helps companies attract better talent and automate their recruiting funnel. You will discover how understanding their customers' pain points lead to those crucial early sales, his strat...

  • How Your Ego Inhibits Your Success with Paul Lam

    Coming up are you letting your mindset and your ego get in the way of your success? Well I have a great conversation with my friend Paul Lam about this very topic and how he overcame his ego to breakthrough and do what it takes to find success. Watch Vid...

  • Live Wallpaper App Making $1 Million a Month

    We're going to analyze a live wallpaper app that is generating $1 million a month. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/4NeNxtj6xMk --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-pod...

  • Best Free App Store Optimization (ASO) Tool for Tracking Keywords

    I'm going to share my favorite App Store Optimization Tool for tracking keywords Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=xOGr1FgQ7a0 --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-...

  • 715: How to Leverage Behavioral Science to Improve App Subscriptions with Jeni Miles

    Today's guest is the Business Development Manager at Google Play, a digital distribution service that serves as the official app store for the Android operating system. You will hear the top things you need to increase app subscriptions, pricing plans and...

  • The Right Time to Reach Out to a Venture Capitalist (VC)

    Coming up I've got my friend Mariah Lichtenstern who runs her own venture capital firm to tell you what you should do before you reach out to a VC and when is it the right time to actually do so. Watch Video on YouTube and Subscribe to our Channel: The R...

  • What’s New for App Masters in 2019

    I created this quick little video to let you know of the changes that are gonna be happening in 2019! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/MOxu7_RlUYY --- Send in a voice message: https://podcasters.spotify.com/pod/sho...

  • 714: The App The Combines Messaging & Gaming with Kirsten Nelson

    Today's guest is the founder and CEO at BLUR, the app that rewards you for messaging and playing games. You will hear the inspirational story of how he's been on his own since the age of 16, why you should NOT take "no" for an answer and the trends he saw...

  • 713: Carter Thomas, Founder, Blue Cloud Solutions (Throwback)

    Coming up is the throwback episode with the King of reskinning and App flipping Carter Thomas. I wanted replay this episode because I know lot of you in the audience really credit carded for getting into the app space. So I thought it would be time to go...

  • 712: Paul Haddad, Co-Founder, Tweetbot (Throwback)

    Coming up is throwback episode with the creator one of the most popular and loved Twitter apps of all time. They are still crushing it in the Appstores and i still use today. His name is Paul Haddad and he is is the programmer behind Tapbots creator. ---...

  • 711: Crossy Road Creator, Matthew Hall (Throwback)

    Coming up we got another throwback episode with the Crossy Road creator Matthew Hall. In this episode, we talk about how he created the game and listen to the part of the show where he talks about why you should study the horrible games along with the mos...

  • 710: Advanced ASO Strategies for Google Play

    Coming up is a coaching call where you will discover advanced app store optimization (ASO) strategies for Google Play. You will hear how to respond to negative reviews, how to optimize your Google Play listing and a failed backlinking strategy that the de...

  • Strategies for International Expansion for Mobile Apps

    Are you just focused on the western markets? Well in this video you're going to discover all about international expansion including a few simple things you can do to get started. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/z-10...

  • 709: Chris Barton, Co-Founder of Shazam (Throwback)

    We are going back in time to August 2013 when I got my first "big-time" guest on. He is none other than the Co-Founder of Shazam, Chris Barton. The podcast has allowed me to make so many great connections and Chris is definitely one of them. He has allowe...

  • 708: Marketing to the Smallest Viable Market with Joey Prather

    Coming up is a coaching call with a 19-year-old founder of an idea sharing app. You will discover how to find the smallest viable market, what kind of keywords you should target and out of the box advertising channels. Joey Prather is the Co-Founder at T...

  • How to Setup Apple Search Ads

    Coming up, you're gonna discover how to set up Apple Search ads campaigns for optimal success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Qxd1u6S-DQ0 --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-m...

  • 707: How to Research Mobile Game Niches with Ryan Yada

    Today's guest has over 20M downloads for his game studio. You will learn how he discovers mobile game niches, what to look for in a keyword and personal growth tips to overcome mental blocks. Ryan Yada is the Co-Founder and Co-Pilot of Flowmotion Entertai...

  • 706: How to Find Micro-Influencers on Instagram with NG Gordon

    Today's guest is a former professional tennis player and software founder and now he's a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to t...

  • 705: How to Plan an Ad Roll Out with Vincent Meyer

    You're about to discover how today's guest increased his ad revenue by simply removing his banner ads. Plus, he shares the messaging that they use to get better engagement with their video ads, how to plan your ad monetization roll out and finally why you...

  • 704: Mobile App Analytics with AppsFlyer’s Ben Jeger

    Are you trying to figure out which analytics tool to use? Well, I've got Ben Jeger a Managing Director at AppsFlyer to talk all about app analytics. You will discover how to jumpstart your marketing campaigns, how to find the best converting keywords for...

  • Apple Search Ads for Paid Apps

    You're going to discover how Apple Search Ads work for your paid apps. If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or r...

  • 703: Viral Growth for a Hyperlocal App with Jegor Ivanov

    Are you building a social network or a hyperlocal app? Well today's guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to g...

  • Mobile Game Audit & Comparison with Bumper.io

    Coming up -- we're gonna take a look at a game from someone within the audience and we're gonna give them harsh, brutal feedback to help improve that game. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/yDG2uDzfJo4 --- Send in a...

  • 702: How to Improve Your Current Game with Ozzie Haniffa

    Coming up is a coaching call with an indie game developer. We talk about how to add variability in his games, how to test your simple game ideas and why ASO is not necessary for casual games. Ozzie Haniffa is an indie game developer. --- Send in a voi...

  • How to Increase Retention for Casual Mobile Games

    Kevin Wolstenholme is the founder of โ€‹RisingHigh Studioโ€‹ and โ€‹RisingHigh Academyโ€‹. He runs a two-person indie game studio with 13 games with 13 Apple homepage features. They also produce training for game developers and have achieved 6 Apple features thi...

  • 701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov

    Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly...

  • How to Sell Your Mobile Apps for Maximum Value

    Eric Owens is the owner and co-founder of โ€‹APPBusinessBrokers.comโ€‹. He's been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ai_Go...

  • 700: Beta Launch Strategies with William Heathershaw

    Do we really need another screen time app? Well today's guest shares why he decided to build his screen time app and what makes his different. Also, you will discover how to post in FB groups without sounding spammy, why PR failed as a marketing channel a...

  • How Color Switch Creator Generates Mobile Game Ideas

    You're going to discover how Color Switch creator, David Reichelt, generates ideas for mobile games. It's a simple process that anyone can use to come up with ideas for business, apps and more! Watch Video on YouTube and Subscribe to our Channel: https:/...

  • 699: How to Build Tools for Content Marketing

    Today's guest will share how they have used web tools and mobile apps as a content marketing strategy. You will discover how to come up with the right ideas, what constitutes a successful campaign and finally listen to how one tool worked better as a chat...

  • How to Get Good Rankings in the iOS App Store

    Coming up , i'm going to share with you the single best tip, it will help you to increase app store Ranking. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=yJJNA-ogOYw --- Send in a voice message: https://podcaste...

  • 698: Building the Right App at the Right Time with Ken Vermeille

    Today's guest is the Chief Growth Officer at Lingvist, a language learning app. You will discover how he's been able to grow their user base by 30x in a very crowded space, how h Want to know how to build features that your customers will actually want...

  • How to Hire a Virtual Assistant (VA)

    Are you looking to hire a virtual assistant that's going to help you scale your business and even help you hire more VAs? Well you're going to discover our process for hiring the right virtual assistant for your business. Watch Video on YouTube and Subsc...

  • 697: Growth in a Market Overshadowed by Competitors with Scott Dodson

    Today's guest is the Chief Growth Officer at Lingvist a language learning app. You will discover how he's been able to grow the user base by 30X in a very crowded space, how he drove that growth by focusing on retention and the impact that localization ha...

  • 696: How to Use Data to Drive More Conversions with Lior Barak

    Are you looking to use data to help you make better marketing decisions? Well, today's guest shares how to set up user flags to drive more conversions, why too many KPIs will drive you bonkers and how many users you need to make sense of the data. Lior B...

  • 695: Peak Brain Training Head of User Acquisition, Thiago Monteiro

    We have the Head of User Acquisition at one of the top apps, Peak. You will discover how he's using retargeting campaigns to decrease CPI and increase subscribers, how he calculates lifetime value and how he automates his acquisition campaigns to save tim...

  • 694: Backlinks for Google Play App Store Optimization with Sarmad Sultan

    Coming up is a coaching call where we do a deep dive on app store optimization. You will discover how Sarmad got 100 reviews for his app in a matter of days, how to squeeze out more keywords and how he used backlinks to increase his keyword rankings. Sar...

  • 3 Things You Need When Pitching Apple for a Feature

    Coming up iam going to share with you 3 simple things you need to land with an Apple Feature Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/QtopSUuCu_o --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-mar...

  • 693: Why Rewarded Engagement Drives Better Users with Daniel Todd

    Looking to drive low cost downloads that targets female sports fans? Well today's guest shares why rewarded engagement drives better users than incentivized traffic. Also, you will discover how he's using Facebook ads to drive downloads for his own apps a...

  • 692: What to Do When Apple Search Ads Won’t Work with Ben Price

    Coming up is a coaching call where you will discover what to do when Apple search ads won't work, copywriting tips to use on your pricing page and a full explanation of the Spanish-Mexico ASO tip that helps double keywords. Ben Price is the founder of Sn...

  • How to Create Courses & Books From Your Mobile App

    Coming up you're going to discover how to diversify your App Business and create an Empire from courses and ebooks. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/8ucI6J8NViw --- Send in a voice message: https://podcasters.spoti...

  • 691: How to Turn an Average Game into an Amazing One with Manuel Boca

    Want to know how to turn an average game into an amazing, mind-blowing one? Well today's guest has millions of downloads to his games and he'll share what types of analytics you should be tracking and how to fully understand your users. Plus, you will dis...

  • 690: App Store Optimization for a Social Network with Juan Pablo Coppel

    Coming up is a coaching call with the creator of an app that is a Tinder for dog owners. You will discover how to approach ASO when your users may not be searching for an app like yours. Juan Pablo Coppel is the founder of MatchDog --- Send in a voice...

  • Analyzing an App Making $100K a Month

    You're going to discover how it's monetizing, what does the pricing page look like and what kind of features it has. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/tww5UBi58vY --- Send in a voice message: https://podcasters.spot...

  • 689: Retention and Engagement Strategies with Arthur Castro

    Are you wondering how to make sure you have strong retention and engagement metrics? Well today's guest tells us how design impacts these numbers and why talking to your users is the best feedback you will ever get. Also, you're going to discover how he's...

  • How to Make Eye Catching App Icon

    Want to know how to create an eye-popping app icon that will help you increase your downloads? Well, I'm going to show you a dead-simple way to do just that. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6QbyqHqLkJk --- Send in...

  • 688: How Do Search Ads Affect Keyword Rankings with Elie Gebran

    Coming up is a coaching call where you will discover how search ads impact your keyword rankings, a cool ASO trick that I recently discovered and why you might consider targeting demographics keywords rather than features. Elie Gebran is the creator of A...

  • Subscription Apps: Simple Way to Retain Subscribers

    You're going to discover a dead simple way to increase the retention rate of your subscription based app. It will literally take minutes to implement. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/hjR8E8UcDzY --- Send in a voice...

  • 687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users

    We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have...

  • 686: How Google Play Ratings Affect Rankings with Sapan Agarwal

    Wondering what will happen if you put incentivized or fake reviews on Google Play? Well coming up we have a coaching call where we discuss how reviews affect your rankings on Google Play. Also, you will discover more ASO tactics related to Google Play inc...

  • 685: How to Gamify a Marketplace with Sree Menon

    Are you looking to grow or start your two-sided marketplace? Well today's guest is talking about how the app, Tophatter, has grown to over $300M in sales. You will discover how they have gamified the buying process, how they get users back into their app...

  • How to Reskin an App Successfully

    I'm going to show you how to reskin an app - the right way and for optimal success. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/O9B66teoQrc --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-pod...

  • 684: Growing Downloads for an AR Ruler app with James Dale

    Coming up is a coaching call with an impressive 17-year-old and a 3-time WWDC scholar with Apple. We discuss ASO strategies for his AR app, how he can increase his download conversion rate and how to reskin his app to target a particular niche. --- Sen...

  • How App Store Reviews Impact Rankings

    Want to know how app store reviews impact your keyword rankings? Well, I'm going to show you a really cool case study where I went from 128 into the top 10 for a keyword in a matter of just 1 day. Stay tune. Watch Video on YouTube and Subscribe to our Ch...

  • 683: Live Ops Strategies for Mobile Games with Oliver Kern

    Coming up today's guest is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. We do a complete deep dive on live ops for games and examples that would work even for casual games. Also, he shares his thoug...

  • How to Spy on Your Competitor’s Ads

    You're going to discover two simple and FREE ways to let you spy on your competitors' ads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/2EW74xKgzTc --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marke...

  • 682: How to Make Money with Android Games with Nawfiljan C

    Coming up is a coaching call with a game developer. We talk about how to grow organic downloads for casual games, how to monetize using ads and why studying the top free games is so important when trying to find success. Nawfiljan C is the creator of Zom...

  • Analyzing an App Making $2M a Month

    We are going to dissect an app that is making over $2 million dollars a month. You are going to discover their monetization strategy and how they limit their features to get more app subscribers. Watch Video on YouTube and Subscribe to our Channel: https...

  • 681: Pillars of a Successful Game Launch with Matej Lancaric

    Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working...

  • How to Perform Market Research for an App

    Want to know how to do market research for your app idea? Well, I'm going to save you a ton of time and money by showing you a simple process to valid your app idea before you even build to ensure there's a big enough market for it. Watch Video on YouT...

  • 680: An Intro to Programmatic Advertising with Kristy Barger of MoPub

    Are you like me and new to the world of programmatic advertising? Well today's guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing t...

  • How to Find a Mobile Games Publisher

    You're going to discover a simple way that you can use to find the right mobile games publisher to help you hit the top charts. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/gySf7-jQxzQ --- Send in a voice message: https://podc...

  • 679: New Growth Channels to Scale Your App with Gessica Bicego

    Today's guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast, what she describes as the marketing symphony and how to use paid content to drive more app installs. Gessica Bicego is the Director o...

  • How to Find Investors for a Mobile Game

    Are you looking to find investors for your new mobile game. Well, I'm going to show you a simple way to raise money and if it's even worth it. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=_eAHuTMM3YM --- Send in...

  • 678: How to Get More Shares for Your App with Aurora Klaeboe Berg

    We have four time guest, Aurora Berg, Co-Founder at Megacool. You will discover how to get more shares for your app, the opportunity for shares to happen on Instagram and Snapchat stories and how to use a rewarded referral system. Aurora Klaeboe Berg is...

  • App Store Optimization (ASO) in Search Engine Optimization (SEO) Terms

    Do you understand search engine optimization, but you're completely new to app store optimization? Well I'm going to break down ASO into SEO terms so you can get a finally grasp on how to optimize your apps for search. Watch Video on YouTube and Subscrib...

  • 677: Growing a Niche Dating App with Noa Gutterman

    Today's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are...

  • How to Use The Apple Pre-Order Feature to Maximize Your Pre-Launch Strategy

    Want to know how to maximize the new Apple preorder feature? Well I'm going to show you how to set it up, all the best practices and how we used it to land an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/o3bR2F74vv...

  • 676: 3 Simple Things That Always Improve Conversions with Barron Caster

    Today's guest is the Director of Growth at Rev.com. You will discover how simplifying their on-boarding flow doubled conversions, a hack to get in-person user feedback and why adding a Facebook login didn't lead to the growth they were expecting. Barron...

  • How to Select Your Soft Launch Countries

    Are you preparing to soft launch your app. Well I'm going to show you how to select the soft launch countries within iOS and Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/BSFYbFwNrNo --- Send in a voice message: ht...

  • 675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin

    Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M. Alex...

  • How to A/B Test Screenshots on iOS

    You're going to discover how you can A/B test your screenshots on iOS to increase your downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mjHi_x1aj9Q --- Send in a voice message: https://podcasters.spotify.com/pod/show/ap...

  • 674: How to Launch a New Social Network with Virgil Moore

    Coming up is a coaching call with the creator of a new social network where we discuss why it's so important to launch in a niche. It's a short episode, but highly important since I get this question all the time. Virgil Moore is the founder of Social Mo...

  • How to Sell App Store Optimization to a Skeptic

    Not convinced that ASO will work for you? Well, I'm going to show you a simple way to test if app store optimization will actually lead to more organic downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/uuHE4yNjJuM --- Se...

  • 673: How to Grow an App by Humanizing It with Gianluca Segato

    Are you looking for simple tactics that will help your app become more shareable? Well today's guest shares how adding encouragement in his app lead to more shares on Instagram, how to use machine learning to grow app store reviews which lead to more down...

  • How to Succeed in the App Business in 2018

    You're going to discover 3 trends for App Business Success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/bmUA3OgOLtE --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

  • 672: How to Succeed Creating Indie Games with Sourav Jain

    Coming up is a coaching call with an 18-year-old game developer. You will discover how to get early feedback on your game, how to use the learn-build process of game development and finally why you must study the top free games in the app stores. Sourav...

  • How to Increase Organic Downloads Without Changing Keywords

    You're going to discover 3 simple ways to increase your organic downloads without touching your keywords Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/S4cOwQlhqSg --- Send in a voice message: https://podcasters.spotify.com/pod/...

  • 671: How Outlook Mobile Grew to 100 million MAU with James Colgan

    Today's guest is the Senior Director of Product Management Enterprise for Outlook Mobile. You will hear how he's been able to grow the Outlook app to over 100 million monthly active users. Pay attention to how the team talked to users in their home and ho...

  • Simple Way to Increase Day 1 Retention Rate

    You're going to discover a simple way to increase your day 1 retention rate. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ML3pfrg_gI0 --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/m...

  • 670: Freelance vs Indie Developer with Spencer Depas

    Coming up is a coaching call where we discuss how to figure out what your target audience wants, whether you should turn a blind eye to freelancing and the Clarity.fm hack that I used to build a profile in the early days of App Masters. Spencer Depas is...

  • 4 Step Process to Scaling a Growth Channel

    You're going to discover the 4 step process to scaling a growth channel. What's you find a growth channel that really works, how do you scale it without having diminishing returns. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/pce...

  • 669: Beginner’s Guide to Developing an App with Chaim Sajnovsky

    Are you looking to hire a development firm for your first app? Well you're going to discover why documentation is so important, a simple way to validate an app idea and should you release fast or wait for a full version. Chaim Sajnovsky is the Founder at...

  • The #1 Prerequisite for Mobile App Growth

    You're going to discover the #1 prerequisite that you have to have in place before you even think about growth. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/xQVBhO78Bl8 --- Send in a voice message: https://podcasters.spotify.c...

  • 668: How to Create a High Converting Snapchat Ad with Timothy Armoo

    Coming up is all about Snapchat ads. You're going to discover the 3 elements of a high-converting Snapchat ad, how to find the right influencers and what makes Snapchat more effective than Instagram. Timothy Armoo is the Co-Founder & CEO at Fanbytes. --...

  • How to Spy on Your Competitor’s Facebook Ads

    Want to know what kind of Facebook Ads your competitors are running? Well, I'm going to show you a cool little trick on how you can use the Facebook app to spy on your competitors. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/qiG...

  • 667: How to Re-Engage Mobile App Users with Kara Dake

    Today’s guest is a Kara Dake, VP of Growth & Partnerships at CleverTap. You are going to discover what key engagement and retention strategies to focus on, how to personalize your push notifications to re-engage your users and the future of machine learni...

  • 7 Ways to Maximize an Influencer Marketing Campaign

    You're going to discover 7 ways to maximize your influencer marketing campaign for optimal downloads.. Moshi Blum is the Head of User Acquistion at Viber. --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/messa...

  • 666: Mobile Game Soft Launch and Finding a Publisher with Scott Glickman

    Coming is a coaching call all about soft launching a mobile game. You will discover what countries to soft launch in, a creative way to find a publisher and what to focus when trying to make apps your full time living. Scott Glickman is the creator of Zo...

  • Key Strategies to Increase Mobile App Retention

    You're going to discover key retentions strategies along with a killer way to use push notifications that actually increase engagement. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/DyxI7p8-zCI --- Send in a voice message: http...

  • 665: Retention Strategies with AccuWeather VP, Trish Mikita

    Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strate...

  • 664: How to Grow Organic Downloads for Your App with Jordan Naftolin

    Coming up is a coaching call where we focus on growing organic downloads. You will discover how to search for keywords and what keywords to use. You will also learn how you should name your app to make it more visible in the App Store. Jordan Naftolin is...

  • 663: How To Reach $1 Million In Revenue Per Month With Hector Lopez

    Today's guest will share his learnings on how to grow your business and earn a million in your revenue monthly. He will also share his knowledge from the ASO standpoint. Hector Lopez is the CEO and co-founder of Instasize. --- Send in a voice message:...

  • How to Use In-App Purchases to Increase ASO Visibility

    You're going to discover how to grow an app's visibility. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/0SkEbhir5TY --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

  • 662: How to Proceed Next After Releasing Your App with JC Catalin

    Today’s guest is JC Catalin launched an app called MeetPro that works as a search engine for all kinds of services and jobs. It also helps professionals and clients set up a meeting. Professionals can post about the services they offer, while those who ar...

  • The Facebook Video Ad Format for Low Cost-Per-Installs (CPIs)

    You're going to discover how to make a Video Ad For Low Cost-Per Installs Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/sTWu6zOYGpw --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/mess...

  • 661: How to Build Your App idea with Fritz Charles

    Today's guest is Fritz  Charles,  the founder of Coin Gamma; a crypto data and content company that provides reliable information about the crypto and blockchain space. You will discover how to Build your App idea, how to determine if you should offer a S...

  • 3 Elements of a High Converting Snapchat Ad

    You're going to discover how to Make Effective Snapchat Ad That Drives Results? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LNPl7oZxLf4 --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcas...

  • 3 Simple Ways to Validate an App Idea

    You're going to discover how to Validate an App Idea Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KT9esR06AqI --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

  • 660: ASO For an App That No One Will Search For with Aleksander Skjoelsvik

    Coming up is a coaching call where you will discover how to grow downloads for an app that people may NOT want or even search for? You will discover how to come up with different types of keywords, how to come up with the right copy for your screenshots a...

  • 3 Things You Must Know About Using Ad Networks for App Downloads

    You're going to discover how to drive traffic using Ad Networks for App Downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6mxoezvXyXQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-pod...

  • 659: The App Stopping Robocalls with Ethan Garr

    Today's guest is the VP of Product for one of my favorite apps called RoboKiller. You will discover how they used Facebook ads to test screenshot concepts, what helped with growth early on in the days and how to properly test pricing when it comes to subs...

  • 658: How to Grow Downloads on Google Play with Ahmed Ehsan

    Coming up is a coaching call where we focus a ton on Google Play ASO. You will discover what ASO tool has the more accurate data for Google Play, which keywords you should focus on when it comes to rankings and how to use AppAnnie to find new keywords for...

  • 657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

    Today's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monet...

  • Publicity Techniques & How to Be Newsworthy to a Reporter

    You're going to discover how to make your announcement newsworthy, because the fact that you exist is NOT good enough. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/_yzCJpDuJhc --- Send in a voice message: https://podcasters.sp...

  • How to Find YouTube Influencers for Your Mobile Game

    You're going to discover how to find YouTube influencers to help promote your app and how to leverage the video that they create for you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ddNneLzqmRA --- Send in a voice message: ht...

  • 656: Gonzalo Juarez, Co-Founder of eTips

    Coming up is a very good friend of mine Gonzalo Juarez. Look... You've heard me talk about connections, a ton and Gonzalo was a guy I met on a webinar that I was hosting back in 2014 and since then we've been almost every WWDC together and we've come re...

  • App Localization: What to Localize First to Minimize Cost

    You're going to discover the importance of localizing your app and which elements of the app store listing you should localize first to minimize cost and maximize upside. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/x5av4vDOuVk...

  • 655: David Reichelt, Creator of Color Switch

    Hey guys, I've got a really cool interview with the creator of color switch a very popular game with David Reichelt. It's a different format than you might be used to hearing but it is the backstory - what was David like, what was he doing before he becam...

  • How to Find App Downloads for Your Competitors (or Any App)

    You're going to discover how to accurately see the downloads for any app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/2gsoRYQ_4Mk --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/mess...

  • 654: How to Make More Money with a Paid App with John MacAdam

    Coming up is a coaching call with a developer of a paid time tracking app. You will discover how to make more money with a paid app, how to come up with new keywords and why you should use Apple Search Ads so you can just print money. John MacAdam is the...

  • 653: Building a Media Company within Mobile Apps with Scott Silver

    Coming up today's guest is Scott Silver, Partnerships Manager at Mammoth Media, creators of highly popular apps such as Yarn and Wishbone. You will discover how to incorporate influencers in your app, how to build relationships with senior executives and...

  • 5 Killer Reasons Why You Need to Soft Launch Your App

    Coming up you're going to discover 5 killer reasons why you need to soft launch your app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/cD63cjBfQkg --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-market...

  • 652: How to Become an Instagram Badass with Paul Lam

    Today's guest was held up at gunpoint for 3 hours and he shares how that experience completely changed his mindset. You will also discover how he used Instagram to overcome self doubt, specific apps to use when trying to grow your IG followers and how to...

  • What Countries to Soft Launch an App?

    You're going to discover what countries you should soft-launch in and why we chose those countries Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/N_O4BWNRn_Q --- Send in a voice message: https://podcasters.spotify.com/pod/show/a...

  • 651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo

    Coming up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a funnel...

  • Pre Launch App Marketing: Focus on These Two Metrics

    You're going to discover the two most important metrics that you should be thinking about during your pre-launch. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/jIpJp2S1_-Y --- Send in a voice message: https://podcasters.spotify...

  • 650: How to Rank Higher on Google Play with Muhaiber Muzaffar

    Coming up is a coaching call with a developer of Google launcher themes. You will discover what really impacts keyword rankings on Google Play, how many times you should repeat a keyword in the long description and finally how to create a developer accoun...

  • My Favorite Subject Line Formula for PR

    Are you looking to get PR for your app launch? Well, you're going to discover my all-time favorite and most effective subject line formula to help you get press. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/fe2zWVVaE5Y --- Sen...

  • 649: How to Decrease Your Uninstall Rate with Kara Dake

    Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's...

  • 648: “Success” as an Indie with Rylan Evans

    Today's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and finally...

  • 647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani

    Today's guest is the founder of a company with 3 popular apps within the top 100 of the weather category. You will discover how native ads are generating the majority of their revenues, how they partnered with influencers such as the Grumpy Cat and how th...

  • Do I Need a Social Media Presence for an App Launch?

    Do you need a social media presence on all the social media networks like Twitter, Instagram, Facebook and Snapchat for your app launch? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ryluRt9TPBM --- Send in a voice message: htt...

  • 646: How to Get More Downloads for a Music Streaming App with Issac Grunwald

    Coming up is a coaching call with the creator a Jewish music streaming where you will discover how to find new keywords for a niche app, how to optimize your app title and subtitle and finally my favorite growth hack for a subscription app. Issac Grunwal...

  • 645: Influencer Marketing & User Acquisition with Chen Wang

    Coming up is a presentation from our App Masters Connect event in Santa Monica where Chen Wang, CTO at Boost Insider, will share how to choose the right influencers, why focusing on YouTube subscriber numbers is misleading and what type of content works b...

  • Pre Launch App Marketing: Why you should do it?

    Coming up I'm going to share the importance of a soft-launch strategy and why it should be a part of your marketing plan. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mCtZ48C5OlI --- Send in a voice message: https://podcasters...

  • 644: Mobile App Engagement and Retention with Scott Ritchie

    Coming up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than you think, the customer value growth checklist and what...

  • 643: Selling An App for 5x Revenue with Trevor McKendrick

    Today's guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he should have hired an M&A lawyer during the negotiations, ho...

  • How to Overcome Fear

    I want to talk to you about fear, overcoming it, accepting it and smashing through it! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LY9nRIvGodI --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing...

  • 642: How to Get Higher Search Ranking with Shane McLean

    Coming up is a coaching call with a listener who has 1.7 million downloads for his period tracker app. You will discover how he can rank higher for his most desired keywords, my suggestions on his app icon and screen shots and how to optimize your app nam...

  • Video Ads Optimization for Mobile Games

    i'm going to show you an example of an app that is optimizing their video ads so well that I'm watching 4-5 ads every time I play the game. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/HLVCygPrkF4 --- Send in a voice message:...

  • 641: How to Hack PR with Jake Ellenburg

    Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject...

  • App Founders Unite Happening in Bali

    You’re just one connection away… The #1 intimate event bringing successful app entrepreneurs together to build lasting relationships. This is like no other event you’ve ever experienced. You will walk away with more meaningful connections and actionable...

  • 640: Marketing a Paid Video App with Joao Santos

    Coming up is a coaching call with a past client of mine. You will discover how to use Facebook and Apple search ads for marketing a paid app, how to figure out the right price point and finally how to run the paid to free campaign to test those price poin...

  • Paid App Report 2018: What Categories Work as a Paid App?

    Are you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lLmG4xrkKXM --- Send in a voice m...

  • 639: Automatically Find New Facebook Audiences with Colette Nataf

    Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, wh...

  • 638: Acquisition Channels for a Photo App with Gavin Phillips

    Coming up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app. ---...

  • 637: Growth for a Paid Game with Roni Brunn

    Today's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally how...

  • Do Keyword Misspellings Help Grow Downloads for ASO?

    Want to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Zm-Ykfdhejk --- Send in a voice...

  • 636: Google Play ASO for a Game with Bjorn Rave

    Coming up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates. Björn Rave is the creator of...

  • A Clever Way to Incorporate Ads

    Are you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have. Watch Video on YouTube and Subscribe to our Channel: https://youtu....

  • 635: Viber Head of UA, Moshi Blum

    What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns and...

  • How to Launch a Really Big App Idea

    Coming up,How do you launch an app with a huge idea behind it like a social networking app, a new spin on an existing technology or a new directory? My recommendation is to always start small and hustle your butt off. Sometimes, we forget the early strugg...

  • 634: How to Capitalize on Alternative App Stores with Simon Gannon

    Did you know that there are other App Stores than just Google and Apple? Well today's guest is from a company that makes it so stinky easy for you to distribute on these app stores by just providing a link to your app. Also, you will discover what the big...

  • 633: Making a Native vs Hybrid App – How to Decide with Jeremy Callahan

    Coming up, you are going to learn from the app guy himself, Jeremy Callahan. You will discover how to quickly prototype your app, how to decide building a native or hybrid app and most importantly why you need to build your online presence because "if the...

  • How to Expand to Global Markets (China, India & Southeast Asia)

    Coming up, you know how the western markets are maturing and most of the growth is now coming from markets like India, China and Southeast Asia? Well, you're about to discover the step-by-step process for expanding to these markets in a cost effective way...

  • 632: 7 Expert Tips From The Top Game Publishers

    Coming up is something a little different. I've done over 600 plus episodes on the podcast and this one is a compilation of some of the best expert tips from all the top game publishers. I went in and listened to them again to pick out the best nuggets fo...

  • 631: The Supercell of India with Amit Hardi

    Coming today's guest is quickly becoming the Supercell of India generating 5M downloads in 100 days and $1M in revenue in less than 90 days. You will discover how he successfully transition from developing games for others to creating their own, how they...

  • 630: How to Maximize Apple Search Ads with Ron Packard

    Coming up is a coaching call where you will discover how to maximize your Apple Search Ads campaigns, how to find new keywords to bid on and how to leverage ASO with search ads. --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-m...

  • Best Marketing Strategies for a Paid App

    What are the best marketing strategies for a paid app? Well, I share the three strategies that will drive more downloads and sales for your paid app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/RGIC9N5E0Z0 --- Send in a voice...

  • 629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes

    Today's guest is Joel A Barnes who is the founder of MasterKey Games. You will discover how a small change on Google Play completely helped grow downloads, how to monetize on Google Play and why setting a production goal is so important. Joel A Barnes is...

  • App Growth Hacking Strategies – Interview on The App Man Show

    Coming Up My Interview on The App Man Show about App Growth Hacking Strategies. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6t2ImVEGGDg --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcas...

  • How to Know If You Are Passionate About a Project?

    How to Know If You Are Passionate About a Project? I share real life experience with you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LQep8f91-ew --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-market...

  • 628: What Determines Keyword Ranking with Francisco Park

    Coming up is a coaching call where you will discover what determines keyword rankings, how to name your app name for optimal growth and when the optimal time to ask for an App Store review is. Francisco Park is the creator of Hashtag Bank --- Send in...

  • How App Store Reviews Impact Keyword Rankings

    Will buying App Store Reviews increase your keyword rankings? Well I have a phenomenal case study just for you! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lDQpTff-vTc --- Send in a voice message: https://podcasters.spotify.c...

  • 627: Calio Founders on Solving the Social Paradox

    You know how technology brings us together like we know what everyone's doing at all times, but we don't really know each other on a deeper level. Well today's guests built a calendar app that is on a mission to make sure we all come together in person. Y...

  • 626: 4X Revenue with ASO with Lewis Smith

    Coming up is a coaching call where the developer 4X his revenue by listening to my advice and moving his target keywords to the left of the app title. You will discover how to balance branding vs search traffic, using the Spanish Mexico localization to ma...

  • Mobile App Localization: Is it worth it?

    Should you localize your app upon launch? Is it worth the investment? I share real life experience and data with you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/rwp1wmM5qBo --- Send in a voice message: https://podcasters.spo...

  • 625: How to Use Tumblr for App Downloads with Heidi Yu

    Today's guest shares how you can drive app downloads using a forgotten social network called Tumblr. Also you will discover how her company is incorporating cryptocurrency into their product. Heidi Yu is the CEO / Co-Founder Boostinsider & BOOSTO. ---...

  • 624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper

    Coming is a coaching call with a founder of a sports nutrition app who already has an audience to launch to. You will discover how to increase conversions, how to run the paid to free campaign with a subscription app, how to soft launch and how to use dri...

  • How to Get Keywords Ranked on Google Play

    Coming up you're going to discover how to get keywords ranked on Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/V_np-SjFVmo --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/...

  • 623: How to Optimize In-App Purchases for Your Games with Doron Kagan

    Today's guest has two successful exits in the mobile gaming space and he shares a brand new SDK that will automatically increase in-app purchase sales in your games. Also, listen to the part of the show when he talks about the importance of having starter...

  • How to Write Killer Sales Copy to Increase Downloads

    I'm going to show you a dead simple way to come with the right sales words to use in your App Store screenshots to increase downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/1VZXfPSxIIg --- Send in a voice message: https...

  • 622: How to Revive an App with Craig Briggs

    Coming up is a coaching call with someone who waited to do the marketing after the app had launched. We discuss app revival strategies, design changes, how to name your app and different growth hacks. Craig Briggs is the founder of Rice Burger Labs. ---...

  • Influencer Marketing on Instagram vs musical.ly vs Snapchat

    I'm going to share my thoughts on whether you should be using influencer marketing on Instagram versus musical.ly versus Snapchat. I'll share with you why I believe Snapchat is the best and most underpriced platform. Watch Video on YouTube and Subscribe...