Recent Episodes

• How to Build a Business Around An Unmet Need

  How to Build a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, a...

• Find Out Why Nobody is Finding Your Content

  Find Out Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, websit...

• Is Growth Hacking for You?

  Is Growth Hacking for You? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sean Ellis Podcast Transcript What do you think of when you hear the phrase “growth hacking?” Few trendy terms have been more misused and abused by...

• Convert Your Ideas and Messages Into Memorable Narratives

  Convert Your Ideas and Messages Into Memorable Narratives written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ron Ploof Podcast Transcript I enjoy it when someone can take a complex idea and make it simple without removing its...

• What You Need to Know About Your Privacy Online

  What You Need to Know About Your Privacy Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ryan Dochuk Podcast Transcript Online Privacy – now there’s an oxymoron. (So love it when I get to use that word.) The more we...

• Why Great Leadership is About Great Self Awareness

  Why Great Leadership is About Great Self Awareness written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lolly Daskal Podcast Transcript Socrates and Plato are often cited as the source of the quote – “Know thyself,” but I like t...

• How to Stay Top of Mind

  How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Hall Podcast Transcript Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves c...

• Can A Salesperson Really Think Like a Marketer?

  Can A Salesperson Really Think Like a Marketer? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scott Ingram Podcast Transcript I wrote a book titled Duct Tape Selling – Think like a marketer, sell like a superstar. Occasio...

• Want to Be Like Amazon?

  Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize abou...

• Is Being Congruent the Secret to Making More Money?

  Is Being Congruent the Secret to Making More Money? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Carrie Wilkerson Podcast Transcript Don’t let the title of this post fool you, it’s not about doing something to make more...

• Is Your Comfort Zone Holding You Back?

  Is Your Comfort Zone Holding You Back? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andy Molinksy Podcast Transcript I think many of us associate time outside of our comfort zone as a negative thing, but in my experience...

• How to Become a Thought Leader

  How to Become a Thought Leader written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Elizabeth Marshall Podcast Transcript Thought leadership – now there’s a term that’s been abused of late. Yes, thought leadership is a tremendou...

• Tips for Attracting Local Clients

  Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about te...

• Should Chatbots Be a Part of Your Marketing Strategy?

  Should Chatbots Be a Part of Your Marketing Strategy? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ben Beck Podcast Transcript You know the topic of bots is a hot one when the Internet marketing crowd starts selling cour...

• The Guide to Figuring People Out

  The Guide to Figuring People Out written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Vanessa Van Edwards Podcast Transcript What if people came with a guide? Well, apparently they do. Understanding human behavior, including bod...

• What Personality and Poker Have to Do with Innovation

  What Personality and Poker Have to Do with Innovation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Stephen Shapiro Podcast Transcript Getting sales and marketing on the same page is an age-old problem for many organizati...

• How to Get Found Using Ever-Changing Local SEO Tactics

  How to Get Found Using Ever-Changing Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Her...

• How to Produce Content with a Limited Budget

  How to Produce Content with a Limited Budget written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Moody Podcast Transcript Yes indeed, it’s another show and post on content. Most businesses have a limited amount of budget...

• How to Negotiate As If Your Life Depended On It

  How to Negotiate As If Your Life Depended On It written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Voss Podcast Transcript The idea that you might negotiate deals and jobs and even pay raises like a hostage negotiator mi...

• Get Anybody to Do Anything You Want

  Get Anybody to Do Anything You Want written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Phil M. Jones Podcast Transcript The title of this post is misleading and maybe even a bit disturbing to some, so let me clarify that I mea...

• The Impact of Dynamic Communication

  The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jill Schiefelbein Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jill Schiefelbein. Schiefelbein...

• How to Make Yourself a KNOWN Brand

  How to Make Yourself a KNOWN Brand written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer Podcast Transcript Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental mark...

• The Relationship Between Branding and Emotion

  The Relationship Between Branding and Emotion written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Javier Sanchez Lamelas I think most small businesses have trouble relating to some of the best practices of very large organizati...

• Why You Should Put Profit First

  Why You Should Put Profit First written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Michalowicz Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When pro...

• How to Network Effectively

  How to Network Effectively written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dave Delaney Networking has always been a powerful way to generate leads. In the same breath, it’s often seen as something to dread on both the hunt...

• Making Data Sexy

  Making Data Sexy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Annie Cushing Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are...

• Speaking, Storytelling, and Making Sense of the World

  Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tamsen Webster Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories...

• Entrepreneurial Lessons Through Craft Beer

  Entrepreneurial Lessons Through Craft Beer written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Couture Creating an entirely new category of business has its upsides and downsides. On one hand, you get to take advantage of...

• Get Rich Today by Teaching

  Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Danny Iny Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people...

• Why You Need a Side Hustle

  Why You Need a Side Hustle written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Guillebeau Everyone today is talking about starting a business, but the fact is not everyone is suited to start, run and grow a business – not...

• The Importance of Choosing Yourself

  The Importance of Choosing Yourself written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with James Altucher Choosing Yourself sounds a tad selfish for some, but the fact is, it’s the only choice that allows you to be of service to o...

• Shifting Your Mindset for Business Success

  Shifting Your Mindset for Business Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael E. Gerber As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and syst...

• Getting Started With Authority Marketing

  Getting Started With Authority Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Ainsley Horn Last week I wrote about reputation management: Page One On Google is Your New Business Card. Today’s post goes hand...

• Marketing Insights to Increase Growth and Exposure

  Marketing Insights to Increase Growth and Exposure written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Josh Steimle The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset...

• Building a Good Life

  Building a Good Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to...

• The Rules of Effective Copywriting

  The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effec...

• How to Successfully Scale Your Business

  How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-payi...

• How to Rock Your Personal Brand on LinkedIn

  How to Rock Your Personal Brand on LinkedIn written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Viveka von Rosen Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix. My...

• Everything You Need to Know About Podcasting

  Everything You Need to Know About Podcasting written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Lee Dumas Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one...

• How Live-Streaming is Changing Social Media

  How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Stelzner Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look...

• How to Master Content Marketing

  How to Master Content Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Pamela Wilson Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search en...

• Learn How to Speak Like a Pro

  Learn How to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Grant Baldwin Lots of folks seem to be teaching public speaking these days and with good reason. While becoming a sought after and highly paid sp...

• How to Use Integrations to Increase Productivity

  How to Use Integrations to Increase Productivity written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Wade Foster I love integrations – you know, those odd little bits of technology that allow one awesome tool talk to another. I...

• How to Give Your Content CPR

  How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing Markeing Podcast with Laura Belgray There are at least 2193 ways to make your content better and the best copywriters know them all. However, there are just three things...

• How to Think About Hustle

  How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Neil Patel The word Hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning...

• The Science of Pre-Suasion

  The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to p...

• SEO for Growth

  SEO for Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up...

• Rolling Out The Red Carpet For Your Customers

  Rolling Out The Red Carpet For Your Customers written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Donna Cutting Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring....

• I Know You Are Tired of Hearing About Content, But . . .

  I Know You Are Tired of Hearing About Content, But . . . written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rachel Parker Content, content, content – are you sick of it yet? The problem is that the need for strategic content i...

• The Only Move That Matters Is Your Next One

  The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jenny Blake Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a...

• How to Run Meetings Nobody Hates

  How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Cameron Herold It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is...

• The Virtues of Team Leadership

  The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Howard Behar Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more o...

• The Result of Installing a Marketing System

  The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Arena and Bryan Zarnett For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today...

• Podcasting Best Practices

  Podcasting Best Practices written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jessica Rhodes I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a...

• How to Choose Your Ideal Audience

  How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Susan Baier You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with....

• The Future of Social Media Marketing

  The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jason Keath Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social med...

• The Invisible Influences that Surround Us

  The Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but m...

• How to Create a Core Message

  How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I...

• Mastering Lean Metrics for Growth

  Mastering Lean Metrics for Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ash Maurya When building a marketing plan for a client we often start with things like core message and ideal client. While these are certain...

• When Thought Leadership Turns to Do Leadership

  When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez Everyone is a thought leader today, right? Or at least it seems that is one of the pr...

• Why Local SEO is an Important Lead Generation Channel

  Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out the...

• Local SEO Tips For Small Business Owners

  Local SEO Tips For Small Business Owners written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Phil Singleton No matter what you are selling – hardware to legal services – people are looking online. When someone turns to a search...

• How to Build Your Business on Content

  How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing   Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a bus...

• Why You Must Get Scrappy with Your Marketing

  Why You Must Get Scrappy with Your Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nick Westergaard  With so many marketing options these days, it’s hard to stay focused on what works. While small business owners...

• Are You Born for This?

  Are You Born for This? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Guillebeau Doing what you were born to do – that’s got to be the ultimate goal of anyone right? And yet, how many, in the words of Thoreau, “lead...

• Is There Such a Thing As Work-Life Balance?

  Is There Such a Thing As Work-Life Balance? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Carrie Wilkerson Ah, yes, balance, now there’s a goal. But as a small business owner is it even possible? No, I don’t think so, at...

• How to Create Influence with Your Writing

  How to Create Influence with Your Writing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jon Morrow The bar for content that gets shared, clicked and moved on is much higher today than it used to be. In order to stand out,...

• Keyword Research Beyond SEO

  Keyword Research Beyond SEO written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Dean Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in you...

• How to Master the Art of People

  How to Master the Art of People written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dave Kerpen Ask most any business owner and they will tell you that one of the hardest parts of growing a business is managing people. Entrepre...

• Am I an Entrepreneur with ADD or Because of It?

  Am I an Entrepreneur with ADD or Because of It? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Peter Shankman As a growing number of people are diagnosed with ADD and ADHD those same people are starting to look for better...

• Illuminate the Path Forward

  Illuminate the Path Forward written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nancy Duarte and Patti Sanchez Great leadership involves great storytelling – it’s simply a proven fact. Storie create emotion and the greatest way...

• Make Your Most Difficult Sale with Dealstorming

  Make Your Most Difficult Sale with Dealstorming written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tim Sanders Making the sale today is just a bit more complicated isn’t it? Buyers are armed with more data than ever, more advi...

• Will Your Product Launch Fly?

  Will Your Product Launch Fly? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Pat Flynn You have a great idea for a product or service. You sweat and toil and crank out your shiny new baby and launch it to the world. Only t...

• How to Become a Millionaire Slowly

  How to Become a Millionaire Slowly written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jaime Tardy In a recent post, I wrote about the idea of making choices about how you optimize your business and then using that focused choi...

• Why You Must Increase Your Negative Reviews

  Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negativ...