Recent Episodes

• Why The Only Move That Matters Is Your Next One

  John speaks with business strategist and author Jenny Blake. She is the author of the book Pivot, and speaks about how to handle plateaus in life. She shares how you decide what your next move is and how to make the pivots to get yourself there.

• Creating a Winning SEO Strategy

  John speaks with Brian Dean, SEO expert and founder of Backlinko. Dean shares the latest SEO tips, discusses the SEO approaches that work best for B2B and local businesses, and debunks some common SEO myths.

• The Secrets to Impactful Speaking

  John sits down with Allison Shapira, founder and CEO of Global Public Speaking. They discuss her book, Speak With Impact, and she shares insights into how to give a powerful, compelling presentation.

• Creating Customers Who Are Loyal for Life

  John chats with Sandy Rogers, co-author of Leading Loyalty, about the actionable steps businesses can take to create deeply loyal customers.

• Getting Salespeople and Prospects on the Same Side

  John sits down with Ian Altman, B2B strategic consultant and author of Same Side Selling. They discuss why a major shift in the standard sales mentality is needed to better serve prospects and customers, and how to make that change within your business.

• How to Become a Digital Minimalist

  John visits with Cal Newport, computer scientist and author of Digital Minimalism. They discuss our collective tech obsession, and what we can do to find a healthier balance between our phone usage and high-quality leisure activities.

• Why All Business Owners Should Become Authors

  John sits down with Dan Janal, author of Write Your Book in a Flash, to discuss the benefits to any business owner of writing a book and the process for doing it.

• How to Give a Great Business Presentation

  John speaks with Michael Port, founder and CEO of Heroic Public Speaking, about the keys to giving an effective speech that builds trust and generates leads for your business.

• Everything You Need to Know About Podcasting

  John sits down with John Lee Dumas, host of the popular podcast EOFire, to talk about how he got his start in podcasting and how business owners can create their own show.

• How Reducing Friction Increases Revenue

  John sits down with Roger Dooley to discuss his new book, Friction. They discuss the concepts of friction and organizational drag in business, and how to find and address issues of friction, even in an organization that's resistant to change.

• How to Turn Your Product Idea Into a Business

  John speaks with Jules Pieri, founder and CEO of the Grommet, about how makers differ from other entrepreneurs and what they must do to create a business around their product idea.

• Making Sales Prospecting Fun and Easy

  John visits with Tom Martin, author, speaker, and founder of the digital strategy agency Converse Media. Martin understands how difficult sales prospecting can be, and today he shares his secrets for making the process less intimidating.

• How to Roll Out the Red Carpet for Your Customers

  John speaks with Donna Cutting, CSP, founder and CEO of Red Carpet Learning Systems about how to give your customers the star treatment.

• How to Make Storytelling Work for Your Brand

  John speaks with Kyle Gray, founder of The Story Engine, about what works (and what doesn't) when you're crafting a story about your brand.

• How Giving Back Can Create Business Success

  John chats with Sam Ashdown, a successful entrepreneur with three real estate businesses, about how she founded her companies and her commitment to teaching other local business owners important marketing strategy and skills.

• Tapping Into Existing Connections to Network Smarter

  John chats with David Burkus, author of Friend of a Friend, about how and why to engage with your existing, meaningful contacts when networking, rather than trying to cultivate a whole new network.

• What it Means to be a Self-Reliant Entrepreneur

  John introduces his upcoming book, The Self-Reliant Entrepreneur, and shares a reading from the project.

• Why Great Leaders Give Less Advice and Listen More

  John chats with Michael Bungay Stanier, founder and CEO of Box of Crayons and author of The Coaching Habit. They talk about how leaders can establish the kind of relationship that will get the best work out of their team.

• Why Your Marketing Must Be Led By Strategy First

  John talks about the importance of establishing a strategy first approach to marketing, rather than just focusing on a jumble of marketing tactics to get the job done.

• Erasing Limits to Find Your Purpose

  John chats with Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life about how to use the framework of consonance to find and define your own purpose.

• Model for Marketing Maturity, Stage Three: Ignite

  John discusses the third stage of establishing a fully realized marketing strategy. In this stage, you go deeper into existing channels and add the final three channels to your marketing model.

• Model for Marketing Maturity, Stage Two: Grow

  John discusses the second phase of a fully realized marketing model. Once you have your foundation in place, you can begin to add more to those channels and incorporate other layers to your strategy.

• Model for Marketing Maturity, Stage One: Build

  John discusses the first stage of establishing a fully realized marketing strategy. Building up a solid foundation of online assets will allow you to grow and ignite your marketing efforts as your strategy begins to mature.

• How Small Businesses Can Compete in the Online Marketplace

  John speaks with Dan Breeden, a senior manager of strategic alliances at Yahoo Small Business, about what it takes for a small business to stand out online.

• Getting Smart About the Business of Education

  John chats with Danny Iny, founder and CEO of Mirasee and author of the book Leveraged Learning: How the Disruption of Education Helps Lifelong Learners and Experts with Something to Teach. They discuss the changing landscape of online education and what...

• Marrying Content with the Customer Journey

  John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and the role that effective content marketing plays in guiding buyers through the journey.

• Questioning Best Practices to Do Great Work

  John chats with Jay Acunzo, author of Break the Wheel, about why it's time to do away with best practices in order to create truly innovative solutions to your business problems.

• How Businesses Can Survive the Latest Marketing Rebellion

  John speaks with Mark Schaefer, marketing expert and author of Marketing Rebellion, about how the customer journey has fundamentally changed over the past few years, and how marketers can thrive in this new environment.

• The Benefits of Including Video on Your Website

  John talks about why it's so important to include video on your website and shares tips for easy video creation, editing, and publication.

• What Local Businesses Need to Know About the State of Local SEO

  John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to know to succeed at SEO.

• Why Your Site Must Switch to HTTPS (And How to Do It)

  John breaks down the technical topic of HTTPS. He shares why your site must migrate from HTTP and how to make that happen.

• What Sport Can Teach Us About Business

  John interviews Alan Stein, Jr., who uses the lessons he learned as a basketball performance coach to inform his current work as a business coach, speaker, and author. They discuss what business leaders can learn from the world of sports about managing th...

• 10 Things to Consider About Your Website in 2019

  John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.

• How to Prepare for a Brand Crisis

  John speaks with Melissa Agnes, a crisis management strategist and author of the book Crisis Ready. They talk about the importance of crisis preparedness, and how being ready for any eventuality can help you identify new opportunities for your business.

• Setting the Stage for a Moment of Awakening

  John sits down with James Fell, a health expert and author of The Holy Sh!t Moment, to discuss how to become more attuned to the feeling of awakening so that you can make space for a moment of epiphany in your own life.

• Creating a Community for Entrepreneurs

  John speaks with Abdo Riani, founder of Startup Circle, about his entrepreneurial journey and his experience in building a network to serve other entrepreneurs.

• The Benefits of Giving Intentional Attention

  John speaks with Neen James, author of "Attention Pays: How to Drive Productivity, Profitability, and Accountability," about how being intentional in how we give our attention can improve our professional and personal lives.

• How Installing a Marketing System Serves Consultants and Their Clients

  John interviews Ben Robertson, owner of Menadena and a member of the Duct Tape Marketing Consultant Network. They discuss the importance of installing a marketing system to measure ROI and generate greater results.

• Getting the Most Out of Your Content

  John chats with Pamela Wilson, founder of BIG Brand System and author of Master Content Strategy, about how to create content that enhances your bottom line and works effectively over the lifetime of your business.

• The Three Elements of an Effective Total Online Presence

  John Jantsch discusses the three major elements that go into creating an effective total online presence for a modern small business: website, SEO, and content.

• Growing Your Business While Growing as an Entrepreneur

  John talks with Jill Nelson, founder and CEO of Ruby Receptionists, about her entrepreneurial journey and the secrets to creating a successful company with a happy team.

• How To Reliably Generate Big Ideas for Your Business

  This week, John sits down with Mike Brown, founder of The Brainzooming Group and author of Idea Magnets, to discuss the secrets to finding the next big idea for your business.

• The Secrets to Leading Creative People

  John interviews Todd Henry, author of Herding Tigers: Be the Leader That Creative People Need, about how to get the most out of the creative teams you manage.

• The Top Four Marketing Trends for 2019

  This week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing consultant working with small businesses, you can't afford to ignore these trends.

• Finding Success and Happiness as a Company of One

  John speaks with Paul Jarvis, author of Company of One, about why scaling is not always the ultimate goal for an entrepreneur, and how to instead focus on building a business for yourself that is sustainable and aligned with your purpose.

• Managing an Expanding Business, With Your Mission Guiding the Way

  John sits down with Matt Scanlon, owner of The Hill KC. What started as a CrossFit gym is now morphing into a place that Scanlon hopes will help change the way the U.S. approaches preventative healthcare. He talks about how he's navigating his business th...

• Becoming a Great Leader, No Matter What Field You're In

  John sits down with Jason Kander, a former Army Captain and bestselling author of Outside the Wire: Ten Lessons I've Learned in Everyday Courage. Kander shares lessons about leadership that can be applied to any sector or industry.

• Using Technology to Build Connections in the Real World

  Dan Schawbel stops by to discuss his latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation. He and John talk about the downsides to remote work and how to overcome them and build community.

• How Human Connection Elevates Marketing

  This week, Seth Godin stops by to discuss the precepts in his latest book This Is Marketing, and why good marketing is about the long game and taking an empathetic view in addressing your customers' needs.

• Communicating with Empathy in the Digital World

  Dr. Nick Morgan discusses the pitfalls of virtual communication, which tends to remove the emotional connection we would experience in face-to-face conversations. He shares findings from his latest book, Can You Hear Me?, on what we can do to foster more...

• Building Accountable Leadership to Transform Your Business

  John speaks with Vince Molinaro, author of The Leadership Contract, about how to foster accountable leadership in your organization and the positive effect that can have on your business's success.

• Focus on Existing Assets to Generate Better Marketing Results

  John chats with Louis Gudema about his book Bullseye Marketing, and how to take advantage of the customers and assets you already have in order to grow your business.

• Google Ads Changes Affecting Small Businesses

  John discusses the recent changes to Google Ads (formerly Google AdWords) and how they affect the marketing approach for small business owners.

• Increase Your Focus and Combat Distractions

  Guest Chris Bailey, author of Hyperfocus, discusses what drives us to distraction in our tech-saturated world, and what we can do to combat those forces and gain greater focus.

• Why Sales and Marketing Need Each Other

  John talks with Pam Didner about her forthcoming book, Effective Sales Enablement, and why integrating your sales and marketing efforts can help both teams achieve greater success.

• The Seven Steps to Building a Marketing System

  Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.

• How to Get the World Talking About Your Brand

  On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands.

• Letting Go of Perfection in Order to Achieve Your Goals

  Petra Kolber shares her views on perfection.

• The Secrets to Scaling Your Business

  The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mandy McEwen Podcast Transcript My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mo...

• How to Create a Morning Routine That Breeds Success

  How to Create a Morning Routine That Breeds Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Benjamin Spall Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall. Spall is co-a...

• How to Edge Out Your Competition by Being Uncopyable

  How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve A. Miller Podcast Transcript This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a...

• Using Convenience to Disrupt the Competition

  Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Shep Hyken Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement...

• Fighting Unconscious Bias in Your Organization

  Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing   Marketing Podcast with Dolly Chugh Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is...

• How to Transform Your Company Into an Inbound Organization

  How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Hockenberry Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd...

• Honest Startup Advice From Somebody Who’s Been Through It

  Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rand Fishkin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishki...

• How to Feel Less Busy and Get More Done

  How to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Vanderkam Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is th...

• How Chat Bots Can Help You Grow Your Business

  How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Warner Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Andrew Warner, founde...

• Local SEO for Lead Generation

  Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you ge...

• A Guide to Content Strategy and Brand Storytelling

  A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of T...

• Voice Search: What Small Business Owner’s and Marketers Need to Know

  Voice Search: What Small Business Owner’s and Marketers Need to Know written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not nece...

• How to Develop the Right Idea at the Right Time

  How to Develop the Right Idea at the Right Time written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is th...

• How to Use Social Media for Your Marketing Efforts in 2018

  How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It ha...

• How to Monetize Your Expertise and Thrive

  How to Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing...

• How GDPR Highlights How We Should Be Marketing

  How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ryan Urban Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the found...

• How to Get What You Want In Life

  How to Get What You Want In Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitch...

• Tips on How to Stay Top of Mind

  Tips on How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Hall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder o...

• Cutting Through the Noise and Clutter in Marketing Today

  Cutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Strat...

• John Jantsch Interviews Dan Shure

• How to Help Your Local Business Get Found Online

  How to Help Your Local Business Get Found Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s th...

• How to Get More Time Back In Your Work Week

  How to Get More Time Back In Your Work Week written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mandi Ellefson Podcast Transcript My guest for this episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedo...

• The Value of Discoverable, Shareable, and Useful Content

  The Value of Discoverable, Shareable, and Useful Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m...

• How to Attract Customers and Keep Them Forever

  How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joey Coleman Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief...

• Does Everybody Need to Write a Book to Be Successful?

  Does Everybody Need to Write a Book to Be Successful? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tucker Max Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Tucker Max. He is th...

• A Story On How to Create Influence

  A Story On How to Create Influence written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Bob Burg Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Bob Burg. He is a sought-after speaker at...

• How to Build a Small Business Brand Through Design

  How to Build a Small Business Brand Through Design written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brad Bouse Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Brad Bouse. He is the c...

• How to Create Content That Stands Out and Gets Results

  How to Create Content That Stands Out and Gets Results written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Garrett Moon Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Garrett Moon. He...

• Tips for Starting a Successful Business

  Tips for Starting a Successful Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Colleen DeBaise Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colleen DeBaise. She is a bus...

• How to Tap Into the Subscription Economy

  How to Tap Into the Subscription Economy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anne Janzer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-win...

• How to Build Your Team, Plan Your Exit and Create Your Legacy

  How to Build Your Team, Plan Your Exit and Create Your Legacy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scot Hunsaker Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Managing...

• Using Your Personality and Authentic Self to Build a Platform

  Using Your Personality and Authentic Self to Build a Platform written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Ducker Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Duck...

• Stop Networking and Start Focusing on Relationships That Matter

  Stop Networking and Start Focusing on Relationships That Matter written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scott Gerber Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Ge...

• Facebook Advertising and Engagement for Small Businesses

  Facebook Advertising and Engagement for Small Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even h...

• How to Successfully Run a Business as a WordPress Consultant

  How to Successfully Run a Business as a WordPress Consultant written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Troy Dean Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Troy Dean. He...

• How a Virtual Assistant Can Save Your Sanity and Grow Your Business

  How a Virtual Assistant Can Save Your Sanity and Grow Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jess Ostroff Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jes...

• Content Marketing is About Customers, Not Keywords

  Content Marketing is About Customers, Not Keywords written by John Jantsch read more at Duct Tape Marketing If you liked this post, check out our Guide to Content Marketing for Small Business. Marketing Podcast with John Jantsch About Content Marketing f...

• John Jantsch Interviews Michael E. Gerber

• The Evolution of Networking and How It Can Benefit Your Business Today

  The Evolution of Networking and How It Can Benefit Your Business Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Corcoran Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is...

• Getting Started with Defining Your Ideal Client

  Getting Started with Defining Your Ideal Client written by John Jantsch read more at Duct Tape Marketing If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Definin...

• How to Be Successful By Honing What Makes You Powerful and Authentic

  How to Be Successful By Honing What Makes You Powerful and Authentic written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Carrie Kerpen Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ca...

• Why It Is Essential to Put Strategy Before Tactics

  Why It Is Essential to Put Strategy Before Tactics written by John Jantsch read more at Duct Tape Marketing If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Stra...