Podcast: Duct Tape Marketing


Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

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Recent Episodes

  • Building Good Relationships Is the Goal of Great Networking

    John talks to Ivan Misner about networking on the Duct Tape Marketing Podcast.

  • How to Get the Best Out of Your Virtual Meetings

    Mike Fraidenburg comes to talk with us about his new book that came out in the new year, Mastering Online Meetings.

  • Focusing on the Customer to Grow Your Business

    Simon Severino joins us on the Duct Tape Marketing Podcast.

  • How to Create Your Referral Engine

    John wants to share with you the benefits of doing referrals for your business and ways to make it work for you.

  • How to Define Your Path Towards Wellness

    Today on Duct Tape Marketing Podcast John interviews Dr. Nancy Trimboli who has a new book coming out, Stealth Health. 

  • How to Improve Your Customers Journey

    John Jantsch talks about treating your customers or clients as members. 

  • Tips of the Trade with Seth Godin

  • How to Bring In-Person Events Online

    Today's podcast on Duct Tape Marketing is with Liam Austin, cofounder of Entrepreneurs HQ and Virtual Summit Academy.

  • How to Build a Brand People Love

    In today's podcast John interviews Emily Heyward who has a new book coming out June 9th, Obsessed: Building a Brand People Love from Day One.

  • How to Create Online Course Business Success

    In this episode of the Duct Tape Marketing Podcast, I interview Danny Iny, founder, and CEO of Mirasee and author of his latest book Teach Your Gift: How Coaches, Consultants, Authors, Speakers, and Experts Create Online Courses Business Success in 2020 a...

  • How to Serve Your Ideal Clients More Successfully

    In this episode of the Duct Tape Marketing Podcast, John Jantsch Discusses the art of serving your best clients better.

  • What we are missing in the virtual world

    John Jantsch interviews Steve Blank on the Duct Tape Marketing Podcast. 

  • Here's to Empathy in Business

    John Jantsch interviews Minter Dial on the Duct Tape Marketing Podcast about his book Heartifical Empathy: Putting heart into Business and Artificial Intelligence.

  • Elevate Your Brand Visually with Easy Design Editing

    On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Payman Taei, founder of Hindsight Interactive and Visme. 

  • Shift Your Marketing for the 'New' Normal

    John Jantsch interviews Mark Sanborn on the Duct Tape Marketing Podcast about his book The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into Extrordinary.  

  • How to be a Leader for the Future and Co-Create

    Duct Tape Marketing's John Jantsch interviews Keith Ferrazzi and discusses his book, Leading without Authority: How the New Power of Co-Elevation can Breakdown Silos, Transform Teams, and Reinvent Collaboration.

  • Reinvention in Your Business to Thrive

    Alex Kantrowitz joins us on the Duct Tape Marketing Podcast to discuss his new book 'Day One'. At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irreleva...

  • Investing in Yourself and Your Team to Grow Your Business

    Entrepreneur Steve Bousquet took his college job mowing lawns and transformed it into a successful business with thousands of customers. He stops by to talk about the learning curve that comes with founding your own company. As he shifted from technician...

  • Driving Innovation with Business Testing

    Business theorist, author, and speaker Alex Osterwalder discusses his two newest books, Testing Business Ideas and the upcoming The Invincible Company. Both books are part of a series focused on helping leaders undertake business modeling and testing with...

  • Uncovering New Possibilities in the World of Marketing

    Ben Shapiro is a marketing strategy consultant and the producer of several popular podcasts. Marketing is always changing, but with change comes possibility. Ben discusses his own career journey and provides advice for others who are trying to navigate an...

  • Knowing What to Fix Next in Your Business

    Entrepreneur, speaker, and author Mike Michalowicz sits down to discuss his latest book Fix This Next: Make the Vital Change that Will Level Up Your Business. All too often, Michalowicz sees businesses that are putting out fires or taking on the wrong cha...

  • Why Great Leaders Stay Curious (And How to Do It)

    Michael Bungay Stanier returns to the Duct Tape Marketing Podcast to discuss his latest book The Advice Trap: Be Humble, Stay Curious & Change the Way You Lead Forever. So many leaders feel great pressure to have all the answers. But in reality, when lead...

  • Are You Ready for the Era of Context Marketing?

    Mathew Sweezey, Principal of Marketing Insights at Salesforce, stops by the show to talk about the concept of context marketing. Mathew contends that the old, messaged-focused way of marketing has gone the way of the dodo. We've now entered the era of con...

  • Creating Promotional Products That Make an Impact

    Mark Graham and Bobby Lehew of commonsku, a company that creates software for the promotional products industry, are today's guests on the Duct Tape Marketing Podcast. Promotional products are sometimes brushed aside as frivolous, but Graham and Lehew con...

  • Building a Culture of Trust and Belonging

    Leadership expert, speaker, and author Mike Robbins has spent his career studying company culture and what goes in to building a successful organization. Robbins has identified the pillars that allow any team to grow trust and work together, and he shares...

  • Finding Success and Whole-Life Wealth

    Rock Thomas is a motivational speaker, best-selling author, and podcaster. After achieving his own financial success, he looked around and noticed that many others who did well in business struggled in their personal lives. Realizing that financial succes...

  • Becoming Your Best Virtual You

    Virtual tools to help facilitate remote work have suddenly become a major focus for many business owners. I've been using some great work-from-home-friendly tools for years, and I wanted to share my go-tos for everything from video recording to collaborat...

  • The 5 Steps to Writing Persuasive Copy

    Many small business owners struggle with copywriting. How do you create a message that resonates with your audience but doesn't come off as too salesy? Author, speaker, and marketing expert Anik Singal has helped hundreds of thousands of entrepreneurs to...

  • Timeless Habits for Cultivating Success

    Stephen M. R. Covey, Global Practice Leader at the Global Speed of Trust Practice, visits the podcast to discuss his father's timeless book The 7 Habits of Highly Effective People. The book was published decades ago but remains an incredible guide for ind...

  • Making the World a Better Place Through a Community of Changemakers

    Jayne Warrilow, global speaker and founder of two businesses, stops by the podcast to discuss her latest venture: Sacred Changemakers. Last year, Warrilow realized she had a higher calling and purpose beyond the bounds of her previous work. She founded Sa...

  • How to Make Partner Marketing Work for You

    Are you curious about partner marketing and how to make it work? Robert Glazer, founder and CEO of Acceleration Partners, stops by the podcast to talk about the ins and outs of partner marketing. From what it is to how to make it work to the latest techno...

  • How to Start Your Speaking Business

    Grant Baldwin made a name for himself as a successful keynote speaker before deciding to share his tips and tricks with others. He now runs The Speaker Lab, where he teaches business leaders and entrepreneurs who are looking to make speaking a part of the...

  • Cultivating Compelling Communications for Your Business

    Justin Brady is a communications and PR expert, writer, and podcast host. He stops by the podcast for what John Jantsch terms a " smorgasbord show" - where they talk about PR, communications, and related topics. If you're looking for tips to help get your...

  • Changing Minds in Sales, Marketing, and Business

    There are a lot of reasons you might want to change someone's mind in business. Maybe you're a salesperson trying to convince someone to buy your product. Perhaps you're a boss, trying to persuade your team to accept your new business strategy. Jonah Berg...

  • Creating Policy Changes to Benefit Small Businesses

    Karen Kerrigan is the president and CEO of the Small Business & Entrepreneurship Council. She also chairs the newly-formed Small Business Roundtable, a coalition of leading small business and entrepreneurship organizations dedicated to advancing policy. S...

  • Great Experiences Make for Loyal Customers

    Micah Solomon is a best-selling author and keynote speaker on the topic of bottom-line growth through customer service. The good news is, more brands today are offering better customer service than ever before. The bad news is, customer's expectations are...

  • Embracing Individuality to Grow Your Community

    Bryan Wish, founder of BW Missions, visits the Duct Tape Marketing Podcast to talk about building community. Wish's business helps entrepreneurs, authors, and thought leaders to develop their voice and point of view as a way to create a global community a...

  • Crafting Growth-Focused Content for Your Business

    Lance Cummins, President of the growth content company Nectafy, visits the podcast to talk about content. It's a word we hear all the time in marketing circles, but do we really know what great content looks like? Cummins outlines the steps business owner...

  • Creating Online Courses That Work for Your Students and Your Business

    Justin Ferriman is co-founder and CEO of the learning management system LearnDash. Lots of businesses today are creating courses online. Whether they're using them as a lead generation tool or are selling the course to generate revenue, businesses are eag...

  • Focusing on Gratitude to Build Relationships

    Chris Schembra is a keynote speaker, Broadway producer, dinner host, and entrepreneurial advisor whose passion is to facilitate human connection in an increasingly disconnected world. After experiencing a difficult time in his own life, Schembra began hos...

  • Storytelling Around Disruption and Innovation

    Michael Margolis is the founder and CEO of Storied and author of Story 10X. While lots of people are talking about storytelling in a business and marketing context, Margolis has decided to focus in on storytelling as it relates specifically to disruption...

  • Developing Important Entrepreneurial and Leadership Qualities

    Jack McGuinness is a co-founder and managing partner of Relationship Impact, a consulting firm focused on helping great leaders build great leadership teams. On this episode, McGuinness discusses his entrepreneurial journey, and he shares what he's learne...

  • Using a Framework to Create Inventive Content

    Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework stops by the podcast to talk about storytelling. It's one of the hottest terms out there in marketing today, but so many brands struggle to create content that speaks to their a...

  • Creating a Podcast as Part of Your Prospecting Process

    Steve Gordon, founder and CEO of The Unstoppable CEO, is a firm believer in the power of podcasting as an incredible prospecting tool. He's taught countless business owners how to create their own podcast as a way to generate leads, start conversations wi...

  • Spotting Inflection Points in Your Industry

    Rita McGrath is a globally-recognized expert on business strategy, innovation, and growth. She stops by the podcast to discuss her book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Disruption is a tricky thing; if y...

  • Finding Happiness at Work

    Bruce Daisley, author and podcaster, stops by to talk about his upcoming book Eat Sleep Work Repeat. While serving as a senior executive at Twitter and Google, Daisley became fascinated with how we create happiness at work. He noticed there was a lot of s...

  • Navigating Small Business Legal Issues in the Digital World

    Jamie Lieberman left her corporate law job to found Hashtag Legal, where she and her team help influencers, solopreneurs, and small business owners maneuver their way through the sometimes-complicated legal waters of the digital age. From how to craft an...

  • Living Life By Your True Values

    Dr. John Demartini is a world-renowned specialist in human behavior, researcher, author, and global educator. He stops by the Duct Tape Marketing Podcast to discuss his book The Values Factor. How do we determine our true values? And how does doing so cha...

  • Creating the Right Morning Routine To Transform Your Day

    Author, speaker, vlogger, and entrepreneur Amy Landino stops by the podcast to talk about her latest book Good Morning, Good Life. Her passion is helping everyone find a way to go after the life they want, and a morning routine is a great place to start....

  • Changing the Game as an Entrepreneur

    Today's guest on the Duct Tape Marketing Podcast is Greg Meade, co-founder of the business and new sport called Crossnet. Meade, his brother, and their childhood friend decided that rather than follow a traditional career path, they wanted to branch out a...

  • Learning to Become a Leader in Business

    Today's guest is speaker, author, podcaster, and leadership expert Ryan Hawk. With a background in both professional sports and sales, Hawk realized that to learn more about becoming a great leader, he wanted to go straight to the source and talk to those...

  • What's Podcasting Got To Do With Marketing?

    Guy Kawasaki, author, speaker, podcaster, and Chief Evangelist for Canva, stops by the Duct Tape Marketing Podcast. He and host John Jantsch cover a lot of ground in their chat, from how Canva managed to outpace the competition and become a leader in onli...

  • Using Personalized Video to Build Relationships

    Ethan Beute, Chief Evangelist of BombBomb and co-author of the book Rehumanize Your Business, stops by the podcast to chat about the power of video marketing. BombBomb believes that we are all better in person, and they enable you to build a deeper connec...

  • Building Stronger Connections with Colleagues and Clients

    Dr. Melanie Katzman is a clinical psychologist and business consultant, and over the years she's noticed a lot of overlap between the hurdles her clients face in both areas of focus. People feel devalued and dispirited in their work, and a lot of that com...

  • The Biggest Social Media Trends to Watch in 2020

    Today's guest on the podcast is Mike Stelzner, founder and CEO of Social Media Examiner and the producer of the Social Media Marketing World conference. Stelzner has been immersed in the world of social media for years, so he has his finger on the pulse o...

  • Business Lessons Learned on the Baseball Field

    Joel Goldberg, public speaker on leadership and culture and longtime Kansas City Royals broadcaster, stops by the podcast to discuss the intersection of sports and business. Sure, you've heard people draw parallels between sports and business before, but...

  • Using AI with Human Touch to Create Great Social Content

    Kate Bradley Chernis is the co-founder and CEO of Lately, an AI-powered social media writing tool. In today's marketing landscape, you can't stand out without creating a lot of content. But the trick is that it can't be junky content; it still needs to pr...

  • Incorporating Storytelling Into Your Sales Process

    John Livesay is a sales keynote speaker and author - he's also known as the Pitch Whisperer. He's here on the show to talk about his book Better Selling Through Storytelling, where he shares tips for applying the four essential elements of great storytell...

  • What Megatrends Will Shape Your Business?

    Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. The company has spawned a series of books under the Non-Obvious banner, including his latest Non-Obvious Megatrends. Bhargava discusses his process for identi...

  • Creating Shareable Content for Your Business

    How do you create content that stands out online and inspires folks to share your message with their friends? On this episode, John sits down with Tim Staples, CEO of Shareability and author of "Break Through the Noise." Staples' firm is behind the creati...

  • Advice for Today's Marketing Agency Owners

    John sits down with Drew McLellan, who owns and runs Agency Management Institute (AMI). Most agency owners feel like they're on an island, doing the hard work of running a business without someone to guide them. AMI serves as a resource for these entrepre...

  • Building a Fanocracy Around Your Business

    When it comes to marketing your business, it's not really about the tactics, like social media or email marketing. At the end of the day, it's building a fandom that helps you win the day. Marketing expert and author David Meerman Scott stops by to discus...

  • Small Business Marketing Insights for 2020

    John Jantsch closes out the year by sharing his insights on where to focus your attention with your 2020 marketing strategy. What approaches will actually move the needle and win you new customers (or help you keep old ones) in the new year? John's got an...

  • Why Page Speed Matters on Your Website

    Lukas Haensch, former Google UX manager and founder of Pathmonk, stops by the podcast to discuss the importance of page speed. A slow-loading website might not be at the top of your list of issues to address, but it should be. Haensch discusses the potent...

  • Using Story to Win on Social Media

    Early Twitter employee and digital media expert Claire Diaz-Ortiz stops by the podcast to discuss her latest book, Social Media Success for Every Brand. Diaz-Ortiz dives into the StoryBrand pillars and the complementary SHARE model to help business owners...

  • How to Integrate Chat Into Your Marketing

    Mike Yan, CEO of chat marketing platform ManyChat, sits down with John to discuss all things chat. Yan sees chat becoming an even more integral part of every business's marketing efforts in  the next handful of years, so he has helpful tips to help anyone...

  • Paving the Path to a Purposeful Hustle

    Deanna Singh is a speaker, author, and the founder and Chief Change Agent at Flying Elephant. Singh defines her purpose in life as shifting power to marginalized communities, and she's dedicated to doing that through all of her work, including her latest...

  • Make Pinterest Your Marketing Secret Weapon

    Alisa Meredith, visual marketing expert, content marketing manager at Tailwind, and self-proclaimed "Pinterest nerd," stops by the podcast to talk about social media in general and Pinterest in particular. Pinterest is often overlooked by content marketer...

  • How Meditation Can Change Your Life (and the World)

    Tom Cronin, the co-creator of The Portal movie and the leader of a global movement to get one billion people to meditate daily, stopped by the Duct Tape Marketing Podcast. Cronin began meditating more than two decades ago, when the stresses of a job in th...

  • Staying True to Your Core While Growing Your Business

    John sits down with Yaniv Masjedi, chief marketing officer at Nextiva. Masjedi has been with the company since its founding, and has played a part in its expansion from a cloud phone service to a unified and integrated platform for communications. He talk...

  • What Brands Need to Think, Do, and Say to Stand Out

    Ron Tite, founder and CEO of the advertising agency Church + State and author of Think Do Say, sits down with John Jantsch to discuss the secrets to standing out in a crowded marketing world. Hint: it's not about leaning into the latest gimmick, it's abou...

  • How to Attract and Hire the Best Talent

    Dr. Sabrina Starling, author of How to Hire the Best and the founder of Tap the Potential, stops by the podcast to share the secrets to effective hiring for small businesses. When you can attract top-level talent, you're able to build a happy team that en...

  • When and How to Sell Your Business

    John chats with Chad Peterson, business broker and founder of Peterson Acquisitions. Peterson walks small business owners through everything they need to consider when thinking about selling their business - from reviewing financials and assessing value t...

  • Investing in Small Businesses to Do Good for the Community

    John sits down with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe, and the co-host and producer of Small Business Revolution. Brinkman discusses the importance of investing in local businesses, and shares tips for small business owners...

  • How Leaders Can Create Inclusive Cultures

    Speaker, author, and diversity and inclusion expert Jennifer Brown stops by the podcast to discuss her latest book, How to Be an Inclusive Leader. She shares why inclusiveness has become a focus for many businesses, and provides leaders with a step-by-ste...

  • Building a Personalized Connection to Win Ideal Clients

    John's guest on the podcast today is business coach, speaker, and author Bill Cates. Cates stops by to discuss his latest book, Radical Relevance, and he shares what organizations can do to personalize their messaging and reach more of their ideal clients...

  • Managing Your Modern Marketing Efforts with the Right Software

    John Jantsch sits down with Josh Slone, product marketer for Gist. Gist is an all-in-one marketing software platform that helps you manage everything from marketing automation to live chat to event tracking - everything you need to run a modern marketing...

  • Eliminating the Distractions of Modern Life

    Nir Eyal, expert on the intersection of technology, psychology, and business, sits down to discuss his latest book, Indistractable. We often blame technology - with its dings, pings, and rings - for our distracted modern lives, but is that really the root...

  • What Small Businesses Need to Know About Google Ads

    Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google, stops by the podcast to share her many insights into the Google Ads universe. As a former entrepreneur herself, Spalding knows how difficult it can...

  • Getting the Meeting with Contact Marketing

    Marketer, author, and cartoonist Stu Heinecke stops by to discuss his latest book, Get the Meeting! An Illustrative Contact Marketing Playbook. Heinecke has written the book (well, two books, actually!) on contact marketing, and in this episode he details...

  • Bringing Marketing and Product Development Together

    Jill Soley, author and product and marketing executive, stops by to discuss her book, Beyond Product. Soley has launched and grown software products for nearly 20 years, and she's sharing all of the lessons she's learned throughout her career in this book...

  • The Self-Reliant Entrepreneur Reading: October 24

    John Jantsch shares an excerpt from his newly-released book, The Self-Reliant Entrepreneur. Organized as 366 daily meditations, the book is designed to help entrepreneurs build a better self in order to build a better business. Today's reading is from the...

  • How to Take Your Business from Distinct to Iconic

    John Jantsch interviews author, speaker, and marketing expert Scott McKain. McKain shares lessons from his book Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction. Whether yours is a small, local business o...

  • How to Build a Business Around Referrals

    John Jantsch sits down with real estate expert, author, and speaker Michael J. Maher. Maher discusses his book, The Seven Levels of Communication: Go From Relationships to Referrals, where he shares how any business can thrive by focusing their efforts on...

  • The Self-Reliant Entrepreneur Reading: October 17

    John Jantsch reads a selection from his upcoming book, The Self-Reliant Entrepreneur, due out on October 22, 2019. This selection features a quote from Ralph Waldo Emerson and reflections on how to create your business's history as part of your entreprene...

  • What All Businesses Need to Know About Website Design

    John interviews Chris Martinez, co-founder and CEO of DUDEagency.io, an outsourced web development firm. Martinez knows all the ins and outs of website design, from site layout and development to how to integrate tactical and strategic elements like landi...

  • Building a Business Your Team and Customers Love

    John speaks with author, speaker, and business coach Steve Farber. Farber is the founder and CEO of the Extreme Leadership Institute and the author of several books, including Love is Just Damn Good Business: Do What You Love in the Service of People Who...

  • The Self-Reliant Entrepreneur Reading: October 10

    John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, structured as a daily devotional with 366 meditations to help entrepreneurs reach their full potential.

  • How to Focus on High-Value Work

    John interviews business coach and bestselling author David Finkel. Finkel discusses his latest book, The Freedom Formula, in which he advocates for a move away from the time and effort economy and towards the value economy.

  • Finding Stillness in the Modern World

    John sits down with Ryan Holiday, writer, media strategist, and leading expert on the ancient philosophy of Stoicism. Holiday talks about his latest book, Stillness is the Key, and shares how applying lessons from this ancient philosophy can help improve...

  • The Self-Reliant Entrepreneur Reading: October 2

    John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur. Today's reading is from the October 2 entry, featuring a letter from Herman Melville to Nathaniel Hawthorne.

  • Creating a Brand Name That Sticks

    John chats with Jeremy Miller, founder of Sticky Branding and author of Brand New Name. He is a brand strategist, and here he shares why selecting the right brand name matters, plus the step-by-step process for finding the name that fits best with your bu...

  • Creating Content that Ranks in Local Search

    Dan Gershenson and Ian Cantle are marketing experts and part of the Duct Tape Marketing Consultant Network. On this episode, they discuss the book that they've co-authored with three other marketing consultants, Content Marketing for Local Search. In the...

  • The Self-Reliant Entrepreneur Reading: September 25

    John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Each page contains a reading from a Transcendentalist author and John's thoughts on the reading as it relates to leading a purposeful entre...

  • How to Discover and Nurture Your Creativity

    Photographer, director, entrepreneur, and author Chase Jarvis stops by the podcast to discuss his book, Creative Calling. He believes that everyone is inherently creative, and when we develop a practice to nurture those creative impulses, we can tap into...

  • The Self-Reliant Entrepreneur Reading: September 18

    John reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is organized into 366 daily meditations for entrepreneurs; today's reading is from the September 18 entry.

  • Developing Habits to Become a Master Influencer

    John sits down with Jason Harris, CEO of creative agency Mekanism and author of The Soulful Art of Persuasion. They discuss the 11 habits Harris outlines in the book that can help anyone to become a master influencer.

  • The Self-Reliant Entrepreneur Reading: September 11

    John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Following the passage, he shares additional thoughts and comments on the reading.

  • Advice for Entrepreneurs Who Want to Sell Their Companies

    John Warrillow, founder of The Value Builder System and author of Built to Sell shares what business owners must do to create a company that is appealing to investors and has the potential to thrive without them at the helm.

  • How to Build a Community Around Your Business

    Community and collaboration strategy consultant Jono Bacon discusses his upcoming book, People Powered. He talks about the role of communities in building your business, and shares advice for starting a community around your brand.