Podcast: Build & Launch


A weekly podcast focused on shipping small projects. Every week I'll take you on an adventure of launching a new project. You'll hear the launch stats, hurdles I had to overcome, and how you can learn from my mistakes.

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Recent Episodes

  • EP29: To the future

    Justin looks forward to 2016, and talks about the future of the Build & Launch podcast.

  • EP28: Here's me at 3:49am whispering into my iPhone

    Justin finally launched a project he's been working on since early 2014. It's something he was embarrassed about: he'd put it on the shelf. But this podcast helped him get motivated to finish it. Learn how the launch went, and his initial numbers.

  • EP27: Looking for that secret sauce

    Justin examines how entrepreneurs often try to follow the path of successful people (almost religiously). The hope is that getting the "secret sauce" will help them achieve the same success as their heroes. Is it true?

  • EP26: Holy Bananas

    Whoa! It's new episode. After finishing Season 2, I missed getting on the mic and sharing my product building adventures. So I'm back with a some ideas I'm working on for my current project.

  • EP25: The end is nigh

    Join Justin for the last episode of Season 2. What did hear learn while launching one product a week for 8 weeks? "Start small and start now." He also gives us a sneak peek into his new book: Marketing for Developers.

  • EP24: How do we create things people want?

    In this episode: three ways to validate your product idea. After spending 24 hours in the mini-van with 4 kids, Justin is back from the Easter long-weekend and ready to update us on his progress on this week's project: "Marketing for Developers."

  • EP23: Face your fears

    The theme for this episode is "facing your fears." Was Justin able to re-launch Product People Club? He talks to more of his existing customers to discover what jobs they're hiring the Club for.

  • EP22: Get some guts

    Justin is trying to build and launch a product every 7 days. This is the mid-week check-up as he tries to re-launch Product People Club. He had to do some hard stuff and actually call his customers, and hear what they thought of his product.

  • EP21: Haggard

    It's not about you achieving the American Dream. It's about you getting 1% better ever day. What are you going to do this week to improve your situation?

  • EP20: Life vs Projects

    Justin is jet-lagged. In this episode he talks about balancing our creative projects with getting out and living your life.

  • EP19: Eating my own dog food

    Justin is on the road! This episode recorded on location in [Edmonton, Alberta][1]. In this episode: with only 4 days to work, Justin launch the first product of Season 2? See what it's like to eat your own dog food.

  • EP18: Announcing Season 2

    Should I or shouldn't I?

  • EP17: We did wreck a few things

    Still anxiously awaiting Season 2, Justin gives an update about the bachelor party (many soda pops). Also: cease and desist!

  • EP16: How do you launch if you don't have an audience?

    While we wait for Season 2 to start, Justin answers listener questions: How do you launch if you don't have an audience? The inside story about Build & Launch projects, and how Justin did it

  • EP15: The only thing that matters is doing the work

    Justin responds to listener questions: How do you decide if an idea is worth launching? How do you build products if you have kids and a full-time job? What outside material are you allowed to use in a podcast?

  • EP14: I want candy

    Best kick in the pants podcast yet! 7 days ago, Carl and Justin set off on an adventure to build a unique WordPress plugin in one week. Also - kids or no kids?

  • EP13: The Art of the Hustle

    Every 7 days Justin Jackson tries to build and launch a new product. This week he's working on a Wordpress plugin with Carl Alexander. They're hoping to ship it on Thursday; will they make it?

  • EP12: You gotta know when to hold ‘em

    Join the finale of this week's adventure: was Adam able to launch his course on time? How do you know when to hold 'em, when to fold 'em and when to walk away? Also: Justin announces the new Build & Launch product for this coming week. It's something we'...

  • EP11: I'll be your birth coach

    Do you have a bunch of projects that you've started, but not launched? This is the show where we build and launch something every 7 days. In this episode Justin does a mid-week checkup with Adam to see how he's doing with his podcasting course.

  • EP10: Born in the 80's

    Two heads are better than one! This week Justin teams up with his friend Marty to build and launch a web application called Network Effects. Were they able to launch in time? Justin also talks about burnout, how much time he's investing, AND he announce...

  • EP9: I called my competition

    What happens when someone launches the same product as you, at the same time? You call them on Skype! Join Justin Jackson as he talks with Kiki Schirr about not getting discouraged when competitors pop up.

  • EP8: Do you even launch, bro?

    When we last spoke, Justin was mid-week through his experiment of building a product in 7 days. Yesterday was supposed to be launch day, did he succeed? Hear as he exposes his personal audio journals to the world, chronicling his journey of writing and...

  • EP7: Observe the tired man in his habitat

    It’s the mid-week checkup! Last Thursday Justin announced the first product he'd be building. He only has 7 days to do it. In this episode you'll hear real-life journal entries from Justin as he attempts to write The Product Hunt handbook for delivery on...

  • EP6: This is it: first product announcement!

    Jarrod Drysdale says "Nobody has the balls to do this." This is the day Justin announces the first product he'll be working on for Build & Launch. The first product is...

  • EP5: Re-launch my beard (Launch Week)

    Yesterday was launch day for the podcast. It landed on Product Hunt, and there was a flurry of excitement. But what happens the day after you launch? Today Justin talks about the post-launch blues.

  • EP4: How do you say Creeper in French? (Launch Week)

    In this episode we hear what Justin's family thinks about this crazy experiment. Also: why is Justin standing in a completely dark closet? You'll also hear the launch stats for the podcast so far!

  • EP3: Podcasting gear starter kit (Launch Week)

    Want to start your own podcast this year? For Build & Launch's inaugural week, Justin Jackson is doing 5 mini episodes on what it takes to build and launch a podcast. Today's episode: what kind of of podcasting gear you should get. Once Build & Launch st...

  • EP2: A ton of coffee and feeling good (Launch Week)

    Want to Build & Launch your own thing? Join Justin Jackson as he launches a new product every week. Listen and learn from his wins and misses, and get motivated to ship your own SaaS, mobile app, ebook, or other digital project. For the podcast's launch...

  • EP1: Don't make stuff for hippies (Launch Week)

    Build & Launch is an experimental podcast about launching products. Every week, Justin Jackson takes you on a journey of shipping something new. You'll get to here about his missteps and wins as he creates something and then launches it to the public. Fo...