Recent Episodes

• Episode 744 | Bluesky, TinySeed is Raising, YC Backs Competitors, and More Hot Take Tuesday Topics

  In episode 744, Rob Walling is joined by Tracy Osborn and Einar Vollset to give their hot takes on some recent news. They cover the recent rise of Bluesky, kicking off a 4-figure bet between Tracy and Einar. Then they discuss TinySeed...

• Episode 743 | How to Sell Your Business Without Regret

  In episode 743, Rob Walling and Dr. Sherry Walling read the first chapter of their new book, Exit Strategy: The Entrepreneur’s Guide to Selling Your Company Without Regret. They discuss the emotional and psychological challenges of se...

• Episode 742 | Normalizing Hard Things, Facing Your Biggest Threat, and Making it Fast (A Rob Solo Adventure)

  In episode 742, Rob Walling goes solo to explore normalizing doing hard things and facing your biggest threats. He also discusses a framework for founders looking to scale without cutting corners – making things work, making them righ...

• Episode 741 | What Actually is Product Led Growth? (with Wes Bush)

  In episode 741, Rob Walling talks to Wes Bush, CEO and Founder of ProductLed, about the nuances and misconceptions of product-led growth. Wes debunks common myths and explains how companies can leverage their product to drive user acq...

• Episode 740 | My New Book! The Entrepreneur's Guide to Selling Your Business Without Regret

  In episode 740, Rob Walling speaks with Dr. Sherry Walling about their new book, "Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret." They explore the emotional, psychological, and practical aspects of se...

• Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

  In episode 739, Rob Walling interviews Andy Kim, co-founder of Trotto, about his unique journey into SaaS. Andy shares how “go links” work, and why they are so valuable for internal, enterprise use despite their relative obscurity. Th...

• Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)

  In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky...

• Episode 737 | Key Takeaways from MicroConf Europe 2024 (With Derrick Reimer)

  In episode 737, Rob Walling is joined by Derrick Reimer to recap the experience from MicroConf Europe 2024 in Dubrovnik. They discuss the differences between MicroConf US and MicroConf Europe, some small programming tweaks over the ye...

• Episode 736 | Founder Regrets, DIY vs. Hiring, Defining your ICP, and More Later Stage Listener Questions

  In episode 736, join Rob Walling as he answers some later-stage listener questions in another solo adventure. He discusses common pitfalls in delegation, transitioning from one-time transactions to SaaS models, and when it makes sense...

• Episode 735 | The 8 Levels of SaaS Platform Risk (A Rob Solo Adventure)

  In episode 735, join Rob Walling for a solo adventure where he categorizes the different levels of SaaS platform risk. He introduces a framework with three key factors: Replacement, Customer Concentration, and Lead Flow. Rob then defi...

• Episode 734 | The 20 Year Bootstrapper (With Ian Landsman)

  In episode 734, Rob Walling interviews Ian Landsman, founder of HelpSpot, about his 20-year bootstrapper journey. They discuss Ian's transition from on-prem software to SaaS, the challenges and benefits of each, and the early days of...

• Episode 733 | Good vs. Bad Distractions, Weaknesses vs. Blind Spots, And Everyone Struggles (A Rob Solo Adventure)

  In episode 733, join Rob Walling for a solo adventure where he covers several topics. In this episode he differentiates between good and bad distractions, weaknesses versus blind spots, and shares personal experiences of struggle. He...

• Episode 732 | Lessons Learned Bootstrapping to a $615M Exit

  In episode 732, Rob Walling interviews Jeff, a mostly anonymous and retired founder, about his mostly bootstrapped business and subsequent exits. Jeff shares how he started the company in 2003 and how he persevered in the early, lonel...

• Episode 731 | How to Delegate as a Perfectionist, SaaS Partnerships, Planning Your Next Quarter, and More Listener Questions (with Derrick Reimer)

  In episode 731, join Rob Walling and Derrick Reimer as they tackle some more advanced listener questions. They discuss delegation and giving up areas of control as a founder, including examples from their time together at Drip. Derric...

• Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

  In episode 730, Craig Hewitt turns the table and interviews Rob Walling about releasing The SaaS Launchpad course. Craig, founder of Castos, asks Rob about the course's purpose and structure, which founders that it’s designed for, and...

• Episode 729 | 9 Things I've Learned Investing in 170+ SaaS Companies

  In episode 729, join Rob Walling as he shares insights from the 170+ SaaS investments he’s made through his B2B SaaS accelerator, TinySeed. Key patterns include the survivability of SaaS, the lucrative value of these companies, and co...

• Episode 728 | Bootstrapping Gymdesk to a More Than $32.5M Exit

  In episode 728, Rob Walling interviews Eran Galperin, founder of Gymdesk, about his incredible exit. Eran shares his journey of transforming Gymdesk from "Martial Arts on Rails" into a successful gym management software company. He di...

• Episode 727 | Gymdesk Sells for More than $32.5 million, Hiring Gets Easier, and More Hot Take Tuesday Topics

  In episode 727, Rob Walling is joined by Tracy Osborn and Einar Vollset to give their hot takes on some recent news. First they celebrate Gymdesk’s recent funding and evaluate what that means for TinySeed companies. Then, they weigh i...

• Episode 726 | Selling 29,000 Copies, Information vs. Motivation, and Making Your First Level Last (A Rob Solo Adventure)

  In episode 726, join Rob Walling for a solo adventure where he covers several topics. In this episode he reveals the sales details around “The SaaS Playbook” by sharing the volume and sales channel data. He explores the importance of...

• Episode 725 | SEO in the Age of AI, Freemium, When Brand Becomes Important, and More Advanced Listener Questions (with Ruben Gamez)

  In episode 725, join Rob Walling and Ruben Gamez as they answer several more advanced listener questions. They discuss the challenges of pursuing freemium as a bootstrapper and make a suggestion that might surprise you. Rob and Ruben...

• Episode 724 | Managing Managers, Breaking Through Plateaus, Thoughts on EOS, and More Later-Stage Listener Questions

  In episode 724, join Rob Walling as he takes on some later-stage listener questions in another solo adventure. He provides several tips for managing managers, how to break through MRR plateaus, and how to think about SaaS versus agenc...

• Episode 723 | How to Be a Supercommunicator (and Why it Matters as a Bootstrapper) with Charles Duhigg

  In episode 723, Rob Walling interviews Charles Duhigg, a Pulitzer Prize-winning journalist and bestselling author, about the significance of effective communication for founders. They discuss practical advice on recognizing different...

• Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Months

  In episode 722, Rob Walling interviews James Mooring, co-founder of Astalty, a SaaS serving Australia's NDIS market. James reveals how they bootstrapped from zero to seven figures in just 18 months and then they explore the strategic...

• Episode 721 | 7 Key Takeaways from the 2024 State of Independent SaaS Report

  In episode 721, Rob Walling and Asia Orangio analyze the results of MicroConf’s 2024 State of Independent SaaS Report. They share their key takeaways including the impact of business models on growth, requiring credit cards for free t...

• Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life)

  In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes...

• Episode 719 | How to Test Pricing, Lifetime Deals, and Building Something for Everyone (A Rob Solo Adventure)

  In episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for...

• Episode 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)

  In episode 718, Rob Walling and Derrick Reimer tackle listener questions about giving up on ideas, competing in crowded markets, and developing painful features. They also chat about SavvyCal’s recent design refresh, finding founder-m...

• Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users

  In episode 717, Rob Walling interviews Marie Martin, co-founder of Tally. They discuss the company’s journey to $1.3M ARR and the unusual pricing strategy that got them there. Marie details how they keep their support volume low, how...

• Episode 716 | Positioning Against Incumbents, Changing Your H1, How Tech Stack Affects Valuation, and More Listener Questions

  In episode 716, join Rob Walling for another solo adventure where he answers listener questions. He shares how he would position against incumbents, when to change an H1, and how choosing a tech stack affects your business valuation....

• Episode 715 | Best Uses of the Internet, a Book about Selling Your Company, and a Circus Show

  In episode 715, Rob Walling is joined by Dr. Sherry Walling to discuss a variety of topics. They chat about two recent and meaningful interactions made possible by the Internet, the motivations behind organizing and performing a circu...

• Episode 714 | TRM not TAM, Acquiring a Competitor, and Finding a Developer Co-founder (A Rob Solo Adventure)

  In episode 714, join Rob Walling for another solo adventure where he answers listener questions. He talks about what to expect when acquiring a competitor and how he might integrate their business. Rob also covers navigating HIPAA com...

• Episode 713 | Our Top 5 Takeaways from MicroConf US 2024 (with Arvid Kahl)

  In episode 713, Rob Walling is joined by Arvid Kahl to share their experience from MicroConf US 2024 in Atlanta. They each discuss their top 5 moments, ranging from Dr. Sherry Walling’s talk on motivation to Ben Chestnut’s chat with R...

• Episode 712 | Revisiting Burnout + Updates on My Progress in 2024 (A Rob Solo Adventure)

  In episode 712, join Rob Walling for another solo adventure. He starts by revisiting past predictions and provides an update on how he successfully staved off full burnout. Rob then gives updates on this podcast, the progress of TinyS...

• Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)

  In episode 711, join Rob Walling and Ruben Gamez as they answer listener questions. They chat about finding early customers without an audience, how to approach horizontal vs. vertical product spinoffs, and some considerations for No...

• Episode 710 | Is Coding Dead?, The "Right" Tech Stack, Funded Competition, and More Listener Questions

  In episode 710, join Rob Walling for another solo adventure where he answers listener questions. He answers whether you need a burning passion to be successful in entrepreneurship, and how that relates to developing a product alongsid...

• Episode 709 | The 7 Greatest Investments of My Life

  In episode 709, join Rob Walling for a solo adventure as he shares his story of growing his personal wealth over the past few decades. Selling companies was the major driver of wealth, but he also explores the role of cryptocurrency,...

• Episode 708 | Outsourcing Marketing, Competitive Markets, and More Listener Questions (with Derrick Reimer)

  In episode 708, Rob Walling and Derrick Reimer tackle listener questions about building development skills vs. business skills and strategies for entering competitive markets. They also chat about building on top of AI services, addre...

• Episode 707 | Once.com, Open Source to FT Income, and More (Hot Take Tuesday)

  In episode 707, Rob Walling, alongside guests Tracy Osborn and Einar Vollset, give their hot takes on some recent news in the world of SaaS. They discuss Once.com’s launch, liquidation preference nuances in startup buyouts, with movin...

• Episode 706.5 | Rethinking My Most Common Advice

  In episode 706.5, join Rob Walling as he reconsiders some of his most common advice. He explores why lowering prices might make sense and discusses the benefits of a B2C business model. Rob also walks back his prior advice on bootstra...

• Episode 706.1 | MicroConf US Tickets Will Sell Out Soon!

  MicroConf US in Atlanta is here in just a couple weeks, and this is your last call to buy tickets. We've sold more than 90% of the tickets, and we will sell this event out as we have for many years. The event is April 21st through the...

• Episode 706 | 2/20/200 Validation, Prior Art, and Designing by Committee (A Rob Solo Adventure)

  In episode 706, join Rob Walling for a solo adventure where he discusses a variety of topics. He starts with why it’s important to both consider and credit “prior art” in business. Rob outlines his 2/20/200 idea validation framework u...

• Episode 705 | From Bootstrapped to Mostly Bootstrapped to Venture Backed

  In episode 705, Rob Walling interviews Braden Dennis, co-founder and CEO of FinChat. They discuss Braden’s journey going from fully bootstrapped, all the way to taking venture capital as FinChat scaled. Braden shares his experience in...

• Episode 704 | Landing Pages, Buying a SaaS, the Right Tech Stack, and More Listener Questions

  In episode 704, join Rob Walling for another solo adventure where he answers listener questions. He weighs in on buying a SaaS, how to validate ideas using landing pages, and what tech stack to choose. Rob also provides guidance for t...

• Episode 703 | The Accidental SaaS Entrepreneur

  In episode 703, Rob Walling interviews Jordan Hansen, founder of Cobalt Intelligence. They dive into Jordan's unexpected journey into SaaS and the growth of his company, which specializes in business verification through API. Jordan r...

• Episode 702 | Revenue vs. Profit Multiples, When to Lower Prices, and More Listener Questions

  In episode 702, join Rob Walling for another solo adventure where he answers listener questions. He answers how to introduce friends to bootstrapping, when to lower your prices, and addresses the difference in revenue and profit multi...

• Episode 701 | The Long Journey to Product-Market Fit

  In episode 701, Rob Walling interviews Matt Wensing, founder of Summit, a SaaS platform for lead scoring and qualification. Matt shares insights on finding product-market fit, the importance of following customer workflows to get ther...

• Episode 700 | Playing the Long Game

  In episode 700, Rob goes solo to celebrate another milestone of Startups For the Rest of Us. He reflects on playing the long game and doing so publicly enough to create larger luck surface area. He also emphasizes building skills in t...

• Episode 699 | How to Build Elegant, Scalable Software Products with Derrick Reimer

  In episode 699, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, about scaling products tastefully. Derrick offers his perspective on maintaining a tidy UX and deciding which features to implement. They als...

• Episode 698 | How to Launch a Million Dollar Business (With Noah Kagan)

  In episode 698, Rob Walling interviews Noah Kagan, CEO of AppSumo. They discuss the importance of eliminating distractions, cover strategies that led to growth in Noah’s businesses, and share insights from growing YouTube channels. No...

• Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024

  In episode 697, join Rob Walling for a solo adventure where he makes predictions for SaaS in 2024. His predictions focus on Vertical SaaS, emerging markets, the professionalization of No-Code, subscription fatigue,  AI and more. At th...

• Episode 696 | The Truth about Product-Market Fit + Doing Sales as an Introvert (With Ruben Gamez)

  In episode 696, Rob Walling and Ruben Gamez cover a variety of topics. They discuss how product market fit is achieved across customer segments and use cases, not simply broadly. Ruben shares how he approaches effective decision makin...

• Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)

  In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenge...

• Episode 694 | 2023 In Review: Amazing Growth & Fighting Burnout

  In episode 694, join Rob Walling as he recaps 2023. He reflects on growing TinySeed, MicroConf, the YouTube channel and this podcast. Rob also addresses his struggle with "arrival fallacy" and the continuous journey of success. Alongs...

• Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years

  In episode 693, Rob Walling interviews Grant McConnaughey, founder of Postpone, a social media scheduling tool. They discuss the app's growth from inception to mid six figures, early growth tactics, a successful price increase, and pl...

• Episode 692 | Learn the Rules Like a Pro So You Can Break Them Like an Artist (A Rob Solo Adventure)

  In episode 692, join Rob Walling for a solo adventure where he addresses a variety of topics. He stresses revisiting your onboarding to evaluate your product’s “minimum path to awesome” and warns of conducting “mirror research” instea...

• Episode 691 | Freemium, High-touch vs. Low-touch, Selling as an Introvert, and More Listener Questions

  In episode 691, join Rob Walling for another solo adventure where he answers listener questions. He evaluates freemium as it relates to paying by the “honor system”, competing  against big incumbents, and whether to sell using high-to...

• Episode 690 | When Opt-in Email Could Be Spam, Collecting Customer Feedback, and More Listener Questions

  In episode 690, join Rob Walling for another solo adventure where he answers listener questions. He advises on the ethical considerations of email marketing and answers how he would value a business when buying out a partner. He also...

• Episode 689 | How to Keep Your Remote Team Motivated and Engaged

  In episode 689, Rob Walling interviews Robert Cserti, co-founder of SessionLab. Robert and his team provide tools and resources for designing workshops and SessionLab operates fully remote. Rob and Robert discuss strategies for motiva...

• Episode 688 | Growing Boot.dev From $6k to $110k in Monthly Revenue in 15 Months

  In episode 688, Rob Walling interviews Lane Wagner, founder of Boot.dev. Boot.dev is a learning platform gamified to teach backend development. They discuss the journey of bootstrapping Boot.dev, its explosive growth, and its unique b...

• Episode 687 | An 8th Thing You Should Never Do, Things That Don't Scale, and More Rob Solo Topics

  In episode 687, join Rob Walling for a solo adventure where discusses a variety of topics. He revisits a recent episode to add one more item to the list of things founders should never do. Rob also offers a hot take on Meta’s new subs...

• Episode 686 | How Much is Enough?, Outsourcing Marketing, and More Listener Questions

  In episode 686, join Rob Walling for another solo adventure where he answers listener questions. He answers how to evaluate monetary success, combat hedonic adaptation, and how to evaluate the capabilities of technical co-founders. Ro...

• Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure)

  In episode 685, Rob Walling goes solo to share his insights on 7 common mistakes that SaaS founders make. Be sure to listen to the end to hear Rob’s spicy take on launching a portfolio of products to see what sticks. Episode Sponsor:...

• Episode 684 | Key Takeaways from MicroConf Europe 2023

  In episode 684, Rob Walling is joined by Dr. Sherry Walling to share their experience from MicroConf Europe 2023 in Lisbon. They discuss a continued shift in MicroConf’s focus towards fostering founder connections and networking, and...

• Episode 683 | Bringing on a Partner, Attending Trade Shows, Pre-launch Discounts, and More Listener Questions

  In episode 683, join Rob Walling for another solo adventure where he answers listener questions. He addresses gathering feedback from customers that are reluctant to give it to you, whether to bring on a partner, and the value of goin...

• Episode 682 | The Pros and Cons of Large vs. Small Startup Events

  In episode 682, Rob Walling interviews Alex Theuma, the founder of SaaStock, a conference for SaaS founders. They discuss the challenges of bootstrapping an event and the pros and cons of large startup events versus small startup even...

• Episode 681 | Why Launching a Second Product is Usually a Bad Idea

  In episode 681, Rob Walling and Ruben Gamez go deep on the drawbacks of launching a second product. They both generally advise against doing so, as it can distract from the existing product. However they do share some successful attem...

• Episode 680 | Problems vs. Solutions, Doing What it Takes, and More Listener Questions (A Rob Solo Adventure)

  In episode 680, Rob Walling goes solo again, covering a wide variety of topics including listening to customers, but not necessarily their solutions. He also cautions against making decisions based on one customer's feedback, but list...

• Episode 679.5 | The Future of MicroConf (7 Announcements!)

  In episode 679.5, Rob shares seven announcements about the future of MicroConf in the upcoming year.  Whether you're a long-time supporter or a new member of our crew of misfits, you know we're all about empowering bootstrapped Saa...

• Episode 679 | Mock Features, A Failed Launch, Becoming a Freelancer, and More Listener Questions (A Rob Solo Adventure)

  In episode 679, join Rob Walling for another solo adventure where he answers listener questions. He discusses how “mock features” can be implemented to close deals with certain buying dynamics, how to recover from a failed launch, and...

• Episode 678 | Selling a Half-Finished Product, Phased Launches, and More Listener Questions (Rob Solo Adventure)

  In episode 678, join Rob Walling for another solo adventure where he answers listener questions. He answers how he might find buyers for a half-done SaaS product, addresses platform risk that accompanies no-code development, and share...

• Episode 677 | Design Faster and More Effectively With Wireframing

  In episode 677, Tracy Osborn interviews Leon Barnard from Balsamiq about wireframing and design. They discuss the book "Wireframing for Everyone" written by Leon and his co-authors from Balsamiq and they emphasize the value of low-fid...

• Episode 676 | Exit Valuations, Choosing Between Ideas, and More Listener Questions

  In episode 676, join Rob Walling for a solo adventure where he answers more listener questions. He answers questions around the inflated valuations in the B2B SaaS market, choosing between ideas, and validating a SaaS idea before buil...

• Episode 675 | Storytelling as a Sales Superpower (Book Recommendation)

  In episode 675, Rob Walling interviews Stephen Steers, author of "Superpower Storytelling." They discuss Stephen’s experience in selling and teaching startups how to sell better. They cover Stephen’s storytelling “AREA” framework and...

• Episode 674 | SparkToro Pays Back Investors, When to Raise Funding, and X.com (Hot Take Tuesday)

  In episode 674, ​​join Rob Walling, Einar Vollset, and Tracy Osborn for Hot Take Tuesday, where they analyze and discuss some of the latest news. They talk about Elon rebranding Twitter to X and the emergence of Instagram's Threads. T...

• Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions

  In episode 673, Rob Walling chats with Ruben Gamez, the founder of SignWell, as they answer listener questions. They cover topics related to pricing models for SaaS products, marketing strategies for new products, the concept of copyc...

• Episode 672 | Bootstrapping, Building, Buying, and Selling SaaS Companies

  In episode 672, Rob Walling speaks with Jon Hainstock, M&A advisor at Quiet Light and previously ZoomShift. They discuss Jon’s bootstrapper journey, his exit from ZoomShift, the benefits of buying versus building, and how he helps...

• Episode 671 | Working on What Matters, Left-handed Threads, and Being Lucky (A Rob Solo Adventure)

  In episode 671, join Rob Walling for another solo adventure where he covers a variety of topics. First, he shares an example of why successful founders move the needle rather than staying in their comfort zone. He shares an anecdote a...

• Episode 670 | Relying on Luck, Avoiding Burnout, and Bad Player vs. Bad Instrument (A Rob Solo Adventure)

  In episode 670, join Rob Walling for another solo adventure, where he discusses why, while striking luck in your SaaS journey is great, working hard and building skills is the sustainable way to build businesses for the long haul. He...

• Episode 669 | 10 Years to Overnight Success: Bootstrapping to a Multi-Million Dollar Exit

  In episode 669, Rob Walling chats with Rick Hymanson, founder of detamoov and previously Shugo. They discuss Rick’s exit from Shugo in 2018 in what Rob calls “ten years to overnight success”. Rick recounts an early pivot for the compa...

• Episode 668 | 9 Key Takeaways from MicroConf U.S. 2023 in Denver

  In episode 668, Rob Walling and Arvid Kahl share nine key takeaways from MicroConf US 2023 in Denver. They cover topics ranging from founder mental health, shared motivations for bootstrapping, the value of in-person conferences, and...

• Episode 667 | Increase Your Exit Price by Decoupling Yourself from Your Business with John Warrillow

  In episode 667, Rob Walling speaks with John Warrillow, author of Built to Sell, about validating and launching his second SaaS business, VidGuide. They cover how Standard Operating Procedures can help your business, from leading towa...

• Episode 666 | Entering a Competitive Market, Books for SaaS Founders, and More Listener Questions with Derrick Reimer

  In episode 666, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from idea validation in competitive spaces to book recommendations to developmen...

• Episode 665 | How to Find More "Best Fit" Customers for Your SaaS

  In episode 665, Rob Walling chats with Georgiana Laudi, who is the co-author of the new book, Forget the Funnel. They dive deep into key concepts from the book, including specific Jobs-to-be-done interview examples and how to apply th...

• Episode 664 | The Challenges of Horizontal SaaS, Adding Services to a SaaS, and More Listener Questions

  In episode 664, join Rob Walling for a solo adventure where he answers more listener questions. These questions range from positioning a new SaaS product with many use cases to consumption vs. seat-based pricing and managing your time...

• Episode 663 | 5 Insights SaaS Founders Should Know About A.I. (Ignore at Your Peril)

  In episode 663, Rob Walling and Einar Vollset share five insights SaaS founders should know about the state of AI. They offer a unique perspective by sharing a mental model around the four categories of AI and how to use this to think...

• Episode 662 | Selling for Five Years of Runway, Profit vs. Revenue Multiples, and More Listener Questions (Rob Solo)

  In episode 662, join Rob Walling for a solo listening adventure where he talks through the key factors to consider in an acquisition, whether to sell a business for five years of runway and knowing when to move on from a SaaS app you...

• Episode 661 | Millions in Revenue As a One-Person Software Company

  In episode 661, Rob Walling chats with Mike Perham, the founder of Sidekiq, who is a solo founder doing millions in revenue as a one-person business. If this isn’t unique enough, Sidekiq originally started as an open-source project...

• Episode 660 | Make Ever-Increasing and Manageably-Sized Mistakes (A Rob Solo Adventure)

  In episode 660, join Rob Walling for another solo listening adventure where he talks about the tradeoffs of hiring a team vs. contractors, when to raise funding as a bootstrapper, and the importance of knowing what you are bad at....

• Episode 659 | Indie Hackers' Newfound Independence + The SaaS Playbook with Courtland and Channing

  In episode 659, Rob Walling speaks with Courtland Allen and Channing Allen, the co-founders of Indie Hackers, to talk about their newfound independence since they are no longer owned by Stripe. For the first half of the episode, th...

• Episode 658 | As a SaaS Founder, When Should You Care About Sales Tax?

  In episode 658, Rob Walling speaks with Geoff Roberts, co-founder of Outseta, about global sales tax compliance for SaaS founders. Geoff wrote a 4,400 article on the topic about when SaaS founders should care about sales tax not only...

• Episode 657 | Concierge Onboarding, Building a Great Brand, and More Listener Questions

  In episode 657, join Rob Walling as he answers more listener questions. Topics range from concierge onboarding to getting higher engagement rates on cold emails. He also covers how to think about balancing product improvements vs. mar...

• Episode 656 | Taste vs. Shipping + Being First vs. Being the Best (A Rob Solo Adventure)

  In episode 656, join Rob Walling for another solo adventure, where he revisits a few topics from earlier episodes. These topics range from balancing having taste while shipping consistently to the only two keys to being remembered for...

• Startups For The Rest Of Us Podcast Trailer

  It’s possible to build a multimillion dollar startup without venture capital. I know this, because I’ve done it myself and I’ve watched hundreds of other founders do the same. This podcast is all about the strategies and frameworks th...

• Episode 655 | Seat-Based Pricing, Can Churn Be Too Low? and More Listener Questions (A Rob Solo Adventure)

  In episode 655, Rob Walling answers listener questions on enterprise pricing frameworks, validating a business idea, and if it is possible for your churn rate to be too low. Topics we cover:  2:17 - How to avoid login abuse on...

• Episode 654 | Shipping Every Day for 10 Years with Tom Merritt

  In episode 654, Rob Walling chats with Tom Merritt, who is the host of multiple shows, including Daily Tech News, Know A Little More, Sword & Laser, Cordkillers, and more. Tom has more podcasts than anyone I know, and this episode...

• Episode 653 | Armageddon Beer, Developing Taste, and What if I Succeed? (A Rob Solo Adventure)

  In episode 653, join Rob Walling for a solo adventure where he talks through three topics, including the story of an Armageddon beer, developing taste, and an important question that all entrepreneurs should ask themselves. Episode...

• Episode 652 | Mixing No-code with Code, Developer Superpowers, $5k Angel Check, and More Listener Questions

  In episode 652, Rob Walling answers more listener questions with Derrick Reimer, the founder of SavvyCal. They cover topics from the most important superpower for developers to the best resources for learning how to code and should yo...

• Episode 651 | From Side Hustle to Full-time & Profitable (with Mike Taber)

  In episode 651, Rob Walling catches up with fan favorite Mike Taber, who co-hosted the first 448 episodes of Startups For the Rest of Us. The last time he was on the podcast, Bluetick was still a side hustle. Now, 15 months later, he...

• Episode 650 | Building vs. Buying a SaaS, Day Job Constraints, and More Listener Questions

  In episode 650, Rob Walling answers more listener questions. We cover topics like how to get more customers while working a full-time job, talking to users when there is a language barrier, and whether to buy vs. build a SaaS product....

• Episode 649 | Learning to Sell SaaS as a Founder (Book Recommendation)

  In episode 649, Rob Walling chats with Pete Kazanjy about his book Founding Sales, which is designed to help SaaS founders learn how to sell as well as how to hire and scale sales. We cover a lot, including objection handling, how to...

• Episode 648 | Competing with a Non-Profit, Driving Traffic to A Landing Page, and More Listener Questions

  In episode 648, join Rob Walling for a solo adventure where he answers a bunch of listener questions. Some topics covered include competing against a nonprofit, validating step 1 app marketplace businesses, and driving traffic to idea...

• Episode 647.5 | Bonus Episode: TinySeed Application Q&A Livestream

  In this bonus episode, we are playing back the audio from yesterday’s TinySeed Application Q&A livestream. The TinySeed team (Rob Walling, Tracy Osborn, and Alex McQuade) answers questions from the audience about the applicatio...

• Episode 647 | Equipping Sales & Support With Critical Product Knowledge As You Grow

  In episode 647, Rob Walling chats with Whitney Deterding about product marketing and how to equip sales, support, and your entire team with critical product knowledge as you grow. We dive into how to communicate all aspects of your pr...

• Episode 646.5 | Bonus Episode: A Big Change to MicroConf

  In this bonus episode of Startups For the Rest of Us, we realized that we have never talked about the refocusing of MicroConf US and MicroConf Europe and growing our extended hallway track to focus on helping founders build more conne...

• Episode 646 | Building a Recurring, Annual Price Increase Into Your SaaS

  In episode 646, Rob Walling catches up with James Kennedy, the founder of ProcurementExpress, about James’s unconventional approach to price increases. Every year, James does an annual price increase across the board. He talks about h...

• Episode 645.5 | Bonus Episode: Mastermind Matching Applications Are Open

  Mastermind Matching applications are now open.  Whether you are in the process of validating your SaaS idea and looking for product-market fit to finding a scalable marketing channel, or maybe you are looking for an extra dose of a...

• Episode 645 | Anti-Bro, Nuanced Thinking, and Being Good vs. Being Great (A Rob Solo Adventure)

  In episode 645, join Rob Walling for a solo adventure where he covers whether bootstrapping is the anti-bro movement, the difference between working with someone good vs. someone great, and the rise of outrage culture on social media...

• Episode 644 | Buying Back Your Time with Dan Martell

  In episode 644, Rob Walling chats with Dan Martell about founder productivity, delegating, and the difference between being effective and efficient. Dan also shares the key frameworks from his first book, Buy Back Your Time, which was...

• Episode 643 | Feature Flags, Impostor Syndrome, and More Listener Questions with Derrick Reimer

  In episode 643, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from SaaS feature flags to communicating product needs to a technical founder an...

• Episode 642 | The Pros and Cons of Building a No-Code MVP

  In episode 642, Rob Walling chats with Tara Reed, who is the founder of Apps Without Code. We talk about her journey getting into no-code, bootstrapping Apps Without Code to $5M ARR, and the decision she made last year to throttle gro...

• Episode 641 | Dealing with High Churn, Rolling Out an MVP, and More Listener Questions

  In episode 641, join Rob Walling for a solo adventure as he answers more listener questions. Topics covered range from dealing with high churn when your tool is project-based, what product feedback to listen to in the early days, and...

• Episode 640 | Hot Take Tuesday: Recession and Bootstrappers, ChatGPT, Twitter Drama

  In episode 640, join Rob Walling, Einar Vollset, and Tracy Osborn for Hot Take Tuesday, where they analyze and discuss some of the latest news. We dig into ChatGPT, the new tool everyone is talking about from OpenAI. We also discuss E...

• Episode 639 | The Secret Sauce to Building Happy, Motivated Teams

  In episode 639, Rob Walling chats with Andrew Berkowitz, the co-founder and CEO of Suggestion Ox, about the secret sauce to building happy, high-performing teams and how we as founders need to unlearn some of the strict policies that...

• Episode 638 | How to Generate Startup Ideas (Plus 8 Ideas You Can Steal)

  In episode 638, Rob Walling chats with Justin Vincent about how to generate startup ideas. They share 8 startup ideas in this episode along with Justin’s approach for coming up with thousands of startup ideas. Topics we cover: ...

• Episode 637 | B2B vs. B2C, Hiring for Sales, and Bootstrapping a 2-Sided Marketplace

  In episode 637, join Rob Walling for another solo adventure as he answers a handful of listener questions. Topics covered range from hiring your first salesperson and acquiring a web app to dealing with the fear of having your idea co...

• Episode 636 | A Customer-Led Approach to Driving More Recurring Revenue

  In episode 636, Rob Walling chats with Claire Suellentrop about the new book she co-wrote with her co-founder, Georgiana Laudi. The book is called Forget the Funnel: A Customer-Led Approach to Driving Predictable Recurring Revenue. Gi...

• Episode 635 | Where Are They Now? Catching up with TinySeed Tales' Tony Chan

  In episode 635, Rob Walling catches up with Tony Chan, the co-founder of CloudForecast, an AWS cost monitoring tool. Tony shared his victories, challenges, and failures in TinySeed Tales Season 3. It has been over eight months since w...

• Episode 634 | Naming Your Startup, Tapping Out a Niche, and Licensing Your IP

  In episode 634, join Rob Walling for another solo adventure where he answers listener questions on topics ranging from naming your startup to initial aha moments and how to know if you have tapped out a specific niche. Episode Spon...

• Episode 633 | Building SaaS Plus a Two-Sided Marketplace

  In episode 633, Rob Walling chats with Matt Wensing, the founder of Summit. Matt is no stranger on the podcast. And we talk about Matt's decision to change Summit's brand positioning and the far-reaching impact on his business. Epi...

• Episode 632 | Hot Take Tuesday: Figma Exit, Side Project Distraction, No Code Dogma

  In episode 632, join Rob Walling and Einar Vollset for Hot Take Tuesday, where they analyze and discuss some of the latest news. Some topics covered include the Figma exit, side project distractions, no-code apps, and more. Episode...

• Episode 631 | Re-writing Your Codebase, Stair Stepping, and Difficult Founder Decisions

  In episode 631, join Rob Walling for a solo adventure as he answers listener questions on topics ranging from when to rewrite your codebase to founder salaries and balancing your founder vs. developer mindset. Episode Sponsor...

• Episode 630 | Approaching $1M ARR as a Niche SaaS Founder

  In episode 630, Rob Walling chats with Jonathan Weinberg, who is the founder of Builder Prime, a CRM software for home improvement contractors. We chat about how he came up with the idea for Builder Prime, getting early traction, and...

• Episode 629 | TinySeed Tales s3e6: Looking Ahead to $1M ARR

  In the final episode of TinySeed Tales Season 3, Rob Walling checks in with Tony Chan of CloudForecast. They reflect on some of the most prominent challenges and milestones that the business has faced over the last year. Topics we...

• Episode 628 | The 5 PM Pre-Validation Framework

  In episode 628, join Rob Walling on a solo adventure where he dives into his newest framework. The 5 PM Pre-Validation Framework is a helpful way to evaluate different startup ideas through a set of criteria to gauge the size of the o...

• Episode 627 | TinySeed Tales s3e5: Meeting the Co-Founder

  In the penultimate episode of TinySeed Tales Season 3, Rob Walling checks in with Tony Chan of CloudForecast. Tony shares some recent big wins, including hiring a senior engineer. We also meet Tony’s cofounder, Francois Lagier, for...

• Episode 626 | Scratching an Itch, Launching a Free SEO Tool, and Growing to $18k MRR

  In episode 626, Rob Walling chats with Nick Swan, the founder of SEOTesting.com. SEOTesting helps SEO professionals and agencies automate the reporting of page updates and changes. Nick originally launched it as a free tool under a di...

• Episode 625 | TinySeed Tales s3e4: Doubling MRR

  In the fourth episode of TinySeed Tales Season 3, Rob Walling checks back in with Tony Chan of CloudForecast. Tony shares that they’ve doubled their MRR in the last couple of months, and it feels like he has unlocked a cheat code....

• Episode 624 | Moving from Free to Paid, Prioritizing Marketing vs. Development, and More Listener Questions

  In episode 624, join Rob Walling for a solo adventure as he answers some listener questions on topics ranging from customer interviews to transitioning from a free to a paid product and prioritizing marketing vs. development. Topic...

• Episode 623 | TinySeed Tales s3e3: Paternity Leave

  In the third episode of season 3 of TinySeed Tales, Rob Walling checks in with Tony Chan of CloudForecast to see how he is faring since his co-founder is now on paternity leave. During this time, Tony shares a big win along with de...

• Episode 622 | Making Hard Product Decisions & Growth vs. Profitability with Derrick Reimer

  In episode 622, join Rob Walling and fan favorite Derrick Reimer, the founder of SavvyCal, as they discuss topics like balancing profitability versus growth and deciding which features to build and not. They chat about some specific f...

• Episode 621 | TinySeed Tales s3e2: Onboarding Their First Hires

  In this episode of TinySeed Tales, Rob chats with Tony Chan from CloudForecast about the progress his rapidly growing team has made over the previous few weeks. Tony is riding the roller coaster that is entrepreneurship and in this...

• Episode 620 | Finding SaaS Ideas, Customer Pain, SaaS Metrics, and More Listener Questions

  In episode 620, join Rob Walling for a solo adventure as he answers some listener questions. These questions range from which SaaS business metrics to pay attention to and how to find good SaaS ideas to helping an employee transition...

• Episode 619 | TinySeed Tales s3e1: Moving from Bootstrapped to Mostly Bootstrapped

  Welcome to Season 3 of TinySeed Tales, where we follow the founders of one SaaS startup throughout a year as they share their struggles, victories, and failures. On the first episode of Season 3, Rob introduces us to Tony Chan, the...

• Episode 618 | How to Achieve Financial Freedom

  In episode 618, join Rob Walling as he chats with Sam Dogen, the founder of Financial Samurai, which is one of the longest-running and most popular personal finance blogs. Over the last 13 years, Sam has personally written over 2,500...

• Episode 617 | News Roundup: Profitwell $200M Exit, Spreadsheet Mentality, and Watching an Acquirer Ruin Your Company

  In episode 617, Einar Vollset and Tracy Osborn join Rob Walling for a bootstrapper news roundup episode. They cover a wide range of topics from ProfitWell’s big 200 million exit, spreadsheet mentality, watching an acquirer ruin your c...

• Episode 616 | An 8-Figure SaaS Founder's Approach to Remote Work

  In episode 616, Rob Walling chats with Liam Martin, the co-founder of Time Doctor and author of the new book, “Running Remote: Master the Lessons from the World’s Most Successful Remote Work Pioneers.” We dig into the fundamentals of...

• Episode 615 | Bootstrappable Businesses, Cargo Culting, and How Pricing Affects Growth (A Rob Solo Adventure)

  In episode 615, join Rob Walling for a solo adventure where he covers what makes a business bootstrappable (and things to avoid), cargo culting, and how large of a business you can build at different customer lifetime value levels....

• Episode 614 | Deciding When to Quit Your Day Job, Founder Anxiety, and More Listener Questions

  In episode 614, Rob Walling chats with fan favorite Derrick Reimer. They start out by talking about Derrick’s decision to take a sabbatical from The Art of Product podcast after co-hosting it with Ben Orenstein for more than 5 years....

• Episode 613 | Hacking Your Founder Psychology

  In episode 613, Rob Walling chats with Dr. Sherry Walling about the release of her new book, Touching Two Worlds: A guide for finding hope in the landscape of loss. They cover a lot in this episode, including the hustle of launching a...

• Episode 612 | Balancing a Side Project and Going Full-time on Your Product

  In episode 612, Rob Walling chats with longtime friend and repeat podcast guest Dave Rodenbaugh. Dave was even at the very first MicroConf back in 2011. In this episode, we have a candid conversation on our experiences balancing si...

• Episode 611 | Bootstrapping ProfitWell to a $200M Exit (with Patrick Campbell)

  In episode 611, join Rob Walling as he chats with Patrick Campbell, the cofounder of ProfitWell, on how he and his co-founders bootstrapped ProfitWell to a $200 million exit. Profitwell was acquired by Paddle earlier this year. We...

• Episode 610 | How I Would Start Over Today, Bad Habits of Solopreneurs, and the Benefits of a Day Job (A Rob Solo Adventure)

  In episode 610, join Rob Walling for a solo adventure where he talks about the benefits of working a day job before launching your company, some bad habits he picked up in the early days, why the college dropout narrative is annoying,...

• Episode 609 | Building Your MVP, the Bug Fix Hamster Wheel, and More Listener Questions

  In episode 609, join Rob Walling for a solo adventure as he answers a handful of listener questions ranging from when it makes sense to have multiple LLCs and hiring task-level vs. project-level thinkers to planning for large projects...

• Episode 608 | Bootstrapping (and Exiting) a 7-Figure Info Product

  In episode 608, Rob Walling chats with Adrian Rosebrock, who bootstrapped and successfully exited his seven-figure info product company, PyImageSearch, in 2021. PyImageSearch provided digital courses around visual image detection and...

• Episode 607 | Overcoming Plateaus, Stealth Launches, Founder-Driven Sales, and More Listener Questions

  In episode 607, Rob Walling chats with Asia Orangio, and they answer listener questions about customer onboarding videos, overcoming revenue plateaus, stealth launches, and founder-driven sales. Topics we cover:  [1:12] Where’s...

• Episode 606 | The Podcasting Landscape, Keeping Your Saw Sharpened, and Scaling Your Team with Craig Hewitt

  In episode 606, Rob Walling chats with Craig Hewitt, the founder of Castos. They talk about company building, staying up to speed when you are no longer doing the day-to-day tasks as well as their thoughts on a recent string of acquis...

• Episode 605 | Building a SaaS with Little Dev Experience, Using No Code for Your MVP, Bootstrapping a Two-Sided Marketplace, and More Listener Questions

  In episode 605, Rob Walling is joined by Ruben Gamez, and they dig into a handful of listener questions. Topics range from building a SaaS with little development experience and using no-code tools to build your MVP to stair-stepping...

• Episode 604 | How to Decide Which Features to Build (with Derrick Reimer)

  In episode 604, Rob Walling talks with Derrick Reimer and gets the latest update on SavvyCal, how he makes product decisions, and they also share the best things they’ve bought for $100 and $1000 that have added much more value to the...

• Episode 603 | Bootstrapping HotJar to $40M ARR Using D2C Marketing

  In episode 603, Rob Walling chats with David Darmanin, one of the founders of Hotjar. Hotjar was bootstrapped to $40 million ARR with a fully distributed team of 170 employees. David and his cofounders sold the company for a 9-figure...

• Episode 602 | Explaining SaaS Metrics to a Child

  In episode 602, Rob Walling explains SaaS metrics to his kid. This is a great episode to listen to if you are unfamiliar or not well-versed in SaaS because we dig into from first principles, starting with dollars, revenue, and the pur...

• Episode 601 | Bootstrapping B2B vs. B2C

  In episode 601, Rob Walling chats with Nick Fogle of ChurnKey. Nick previously cofounded Wavve which was acquired in early 2021. In this conversation, they chat about how the idea for Churnkey came from his other business, decision to...

• Episode 600 | When to Hire Your First Manager + What You Should Be Focused On (A Rob Solo Adventure)

  In episode 600, join Rob Walling for a solo adventure as he dives into topics ranging from when to hire your first manager to a mental framework for deciding which things to work on vs. what to delegate to your team. He also shares hi...

• Episode 599 | Finding the Bootstrapper Hockey Stick

  In episode 599, Rob Walling chats with Dominic “Dom” and Tracy Phillips of CodeSubmit. CodeSubmit provides a library of real-world, take-home tasks in more than 60 coding languages. Some of their customers are Audi, Netflix, Carbon He...

• Episode 598 | Diversity, Mission & Values, How to Start, and More Listener Questions

  In episode 598, join Rob Walling as he answers listener emails. Topics range from diversity in the startup ecosystem and when’s the right time to write your company’s mission, philosophy, and values to how to find good business ideas...

• Episode 597 | The Challenge of Building a Business in a Regulated Industry

  In episode 597, Rob Walling chats with Ashley Baxter, the founder of With Jack. With Jack gives peace of mind and protection for UK freelancers through insurance, professional indemnity, public liability, contracts, legal expenses, et...

• Episode 596 | News Round-Up: Google Ends WFH, Founder Salaries, How to Use Email

  In episode 596, Rob Walling is joined by Einar Vollset and Tracy Osborn for a bootstrapper news roundup episode. They cover a wide range of topics from Google’s decision to bring employees back into the office (and the potential impli...

• Episode 595 | TinySeed Tales Season 2: Where Are They Now?

  In episode 595, Rob Walling catches up with Brian and Scottie Elliott, the husband and wife co-founders of Gather, an interior design project management SaaS. This husband and wife duo shared their victories, challenges, and failures,...

• Episode 594 | Starting Over with the TropicalMBA's Dan & Ian

  In Episode 594, Rob Walling chats with Dan Andrews and Ian Schoen, the founders of Dynamite Jobs and the TropicalMBA podcast. We talk about how they started over. They started a new business, Dynamite Jobs, a couple of years after sel...

• Episode 593 | Retaining Employees + The Ideal SaaS Business (A Rob Solo Adventure)

  In Episode 593, join Rob Walling for a Solo Adventure as he chats about accidentally deleting all of his old tweets, retaining talent, the ideal market for a SaaS business, and more. The topics we cover [3:10] Deleting old tweet...

• Episode 592 | Nine Tactics for Amazing Customer Support

  In Episode 592, Rob Walling is joined again by Cody Duval for a technical conversation about the dos and don'ts for amazing customer support. The topics we cover [2:00] Customer success vs customer support [5:10] Response tim...

• Episode 591 | Acquiring and Scaling in a Crowded Space

  In Episode 591, Rob Walling chats with Cody Duvall about his story of acquiring and growing Keeping in a really crowded space of help desk and customer support tools. The topics we cover [4:34] Launching into a crowded market...

• Episode 590 | Buying vs Building, Zombie Companies, and More Listener Questions with Craig Hewitt

  In Episode 590, Rob Walling chats with Craig Hewitt about building versus buying internal tools, how to compete in a competitive space, accounting software, a founder who has a zombie company where investors want their money back, and...

• Episode 589 | Finding a SaaS Idea Through 70 Cold Calls

  In Episode 589, Rob Walling chats with Jason Buckingham about how he found a startup idea from making more than 70 cold calls. It's a great story about staying focused, putting in the time and doing the hard work. The topics we cov...

• Episode 588 | In Which Courtland Allen and I Cover a Lot of Startups Topics

  In Episode 588, Rob Walling chats with Courtland Allen about a wide range of bootstrapper and indie hacker topics including the struggles with motivation/depression, bootstrapping today, fighting the urge to quit, and frameworks for g...

• Episode 587 | Renaming a Company, Revisiting Inflation, and Micropreneurship (Listener Email Edition)

  In Episode 587, join Rob Walling as he answers listener emails including feedback and a critique about the podcast, the state of microentrepreneurship, and where to start with user growth. The topics we cover [2:22] The reason R...

• Episode 586 | Mastering Customer Interviews with Michele Hansen

  In Episode 586, Rob Walling chats with Michele Hansen about her new book where she talks about how to master customer interviews as a startup founder. The topics we cover [5:00] User experience research for startup founders [...

• Episode 585 | Moving Outside Your Comfort Zone with Dr. Sherry Walling

  In Episode 585, Rob Walling chats with Sherry Walling about moving outside your comfort zone, the power of relationships, psychedelic-assisted therapy, as well as her new book about grief launching later this year. The topics we co...

• Episode 584 | Looking Back and Looking Ahead

  In Episode 584, Join Rob Walling for a Happy New Year edition of the show where looks ahead to 2022 and evaluates what he wants to focus on. The things we choose not to do are just as important as the things we chose to do and Rob enc...

• Episode 583 | Finding Startup Ideas with Sam Parr

  In Episode 583, Rob Walling chats with Sam Parr about about building an email list, selling to Hubspot, podcast growth, and how to spot business opportunities. The topics we cover [3:53] Building Hustle to 8 figures in revenue...

• Episode 582 | Enterprise Sales, Crowdfunding, Replacing Yourself, and More Listener Questions

  In Episode 582, Rob Walling is joined by Einar Vollset to answer listener questions about enterprise sales, crowdfunding, replacing yourself, and things that every B2B SaaS founder should know. The topics we cover [1:26] Investi...

• Episode 581 | Inflation for Founders

  In Episode 581, Rob Walling discusses how to grow money sensibly while protecting the principle during inflationary times. He explores real estate, collectibles, crypto, stocks, bonds, and other strategies to consider as inflation and...

• Episode 580 | Seven SEO Tips Every SaaS Can Use (with Ross Hudgens)

  In Episode 580, Rob Walling chats with Ross Hudgins, an SEO expert, about seven common things that SaaS founders either do well or frequently get wrong. The topics we cover [4:42] Put your blog in a subfolder, not a subdomain....

• Episode 579 | The SaaS Fundraising Landscape (+The TinySeed Syndicate)

  In this special episode of Startups For the Rest of Us, Rob Walling chats with Einar Vollset about not only the announcement of the TinySeed Syndicate but also the investment landscape for B2B SaaS today. Even if you don't think you'l...

• Episode 578 | How Mike's Merger Panned Out

  In Episode 578, Rob Walling is joined again by co-host emeritus, Mike Taber for an update on his progress with Bluetick. Today we find out how Mike's merger that he has been working on for the past year has panned out. The topics w...

• Episode 577 | Finding the Right Problem to Solve

  In Episode 577, Rob Walling chats with Jim Kalbach about how to uncover the right problem to solve with the Jobs to Be Done (JTBD) framework. If you haven't been exposed to JTBD, this episode will be a great primer as we dive into pra...

• Episode 576 | Don't Become a Media Company (A Rob Solo Adventure)

  In Episode 576, Rob Walling chats about permissionless entrepreneurship, why you probably shouldn't be a media company if you're an early stage or bootstrapped SaaS, and the importance of exploring beyond what your customers ask for t...

• Episode 575 | Shipping Code, Pivoting, and More Listener Questions with Derrick Reimer

  In Episode 575, Rob Walling is joined by Derrick Reimer for a quick update on SavvyCal and some recent hiring decisions he has made. They also answer listener questions about shipping code as a bootstrapper, pivoting, selling a busine...

• Bonus Episode: The 2021 TinySeed Batch Announcement

  TinySeed, MicroConf's venture fund and SaaS accelerator, is launching their Fall 2021 accelerator batch this week.

• Episode 574 | The Deep Need to Be a Software Entrepreneur

  In Episode 574, Rob Walling chats with Andrew Fiebert, a founder who just couldn't get away from software. He's a software developer, turned podcaster, turned marketer, and now he's a software entrepreneur and on this episode, they di...

• Bonus | The 2022 State of Independent SaaS Survey is Live

  We need your help!  The 2022 State of Independent SaaS Survey is now live and we need as many eligible founders of B2B SaaS businesses to complete the survey.  This survey will be used to create our third annual State of Independent...

• Episode 573| Hiring FT vs. PT, WordPress Consolidation, and More Bootstrapper News

  In Episode 573, Rob Walling chats with Einar Vollset and Tracy Osborne about the part-time contractor versus hiring full-time debate, the acquisition of Sandhills Development, as well as the launch of a TinySeed Europe. The topics...

• Episode 572 | Fault vs. Responsibility & Games vs. Practice (A Rob Solo Adventure)

  In Episode 572, Rob Walling does another solo adventure to talk about taking responsibility for the outcomes of your business and the importance of putting in the reps as a founder. Bootstrapping a startup is a marathon, not a sprint...

• Episode 571 | Deciding When to Move on to Your Next Idea

  In Episode 571, Rob Walling chats with Peter Suhm about moving on from WP Pusher and Branch. We also dive into how he came up with the idea for Reform and his process for validating the idea with a landing page before building. The...

• Episode 570 | Bootstrappable Businesses, Selling as an Introvert, and More Listener Questions

  In Episode 570, Rob Walling answers listener questions about the ideal business for bootstrapping, how to create trust with potential customers, navigating depression as an entrepreneur as well as advice for introverted founders. T...

• Episode 569 | The Life Changing Decision of When to Sell Your Company

  In Episode 569, Rob Walling chats with Anna Maste, a founder who's been a part of the MicroConf community for several years. They talk about how Anna bootstrapped a two-sided RV marketplace and eventually sold it for a healthy multipl...

• Episode 568 | MailChimp Sells for $12 billion

  In Episode 568, Rob Walling talks about MailChimp selling for $12 billion to Intuit, the largest exit for a bootstrap company, ever. Not that all founders aspire to grow to this scale, but it's truly an incredible day for bootstrapped...

• Episode 567 | From Developer to CTO to Buying the Company for $1

  In Episode 567, Rob Walling chats with Don Pottinger about joining a company as a developer, transitioning to CTO within 6 months, buying the company for $1, and then later on selling it for a life-changing sum of money. The topics...

• Episode 566 | From Bootstrapped to Venture Backed with Hana Mohan

  In Episode 566, Rob Walling chats with Hana Mohan about her journey as a SaaS founder. They compare and contrast bootstrapping and being venture-backed, hiring a chief of staff early on as a startup founder, and more. The topics we...

• Episode 565 | Correlation vs. Causation, Focus, Sharing MRR, and More Listener Questions

  In Episode 565, Rob Walling answers listener questions about focusing on one product vs multiple, sharing revenue metrics with early employees, and how to overcome the lack of motivation when starting new projects. The topics we co...

• Episode 564 | Running a Business with 10,000 Paid Subscribers

  In Episode 564, Rob Walling chats with Sol Orwell about growing his website, examine.com to millions of views per month, changing revenue models, and the importance of doing customer interviews. The topics we cover [2:14] Intro...

• Episode 563 | The Struggle, Calls to Action, Selling Above $1M ARR, and More Listener Questions

  In Episode 563, Rob Walling answers listener questions about startup operating agreements for co-founders, common cloud hosting solutions, struggling as a young entrepreneur, and selling your startup when you have over $1M in annual r...

• Episode 562.5 | TinySeed Fall 2021 SaaS Accelerator Application Info Session

  The application for TinySeed’s Fall 2021 SaaS accelerator batch of startups will open for two weeks starting on August 9th, 2021. Watch the video recording of the Fall 2021 Batch Info Session here: https://youtu.be/6dqTClonO2Y Inter...

• Episode 562 | "Measure Twice, Cut Once" + SaaS Holy Grails (A Rob Solo Adventure)

  In Episode 562, join Rob Walling for another solo adventure to talk about enterprise sales, mental frameworks for founders, undoable decisions, and how to handle being approached about an acquisition. The topics we cover [2:33]...

• Episode 561 | Launching on Product Hunt and DIY vs. DFY

  In Episode 561, Rob Walling chats with Andy Cabasso, co-founder of Postaga, about launching on Product Hunt, having a done-for-you service in addition to a DIY self-service SaaS app, growing to a team of six people, having a free plan...

• Episode 560 | When to Hire, Square Business Banking, and More Bootstrapper News

  In Episode 560, Rob Walling is joined by Einar Vollset and Tracy Osborn to talk about deciding when it's time to hire someone, how to think about which role to hire next, changing location to force productivity, and more. The topic...

• Episode 559 | Bootstrapping a Two-Sided Marketplace with MicroAquire

  In Episode 559, Rob Walling chats with Andrew Gazdecki, the founder of MicroAcquire, about bootstrapping a two-sided marketplace in a competitive industry. They talk about Andrew's previous successes, including growing Bizness Apps to...

• Episode 558 | Thinking Through Funding as a Bootstrapper

  In Episode 558, Rob Walling chats with Einar Vollset about bootstrapping versus funding and the many options that exist in between. No longer is it a decision between a bootstrapped or venture path. With their unique perspectives, Rob...

• Episode 557 | Investing for Founders

  In Episode 557, Rob Walling flies solo to talk about investing for founders, with an emphasis on retirement. Rob views investing as a long-term game, not treating the stock market like a slot machine by buying and selling stocks. As f...

• Episode 556 | Zero to $26k MRR as the Solo Founder of Rails Autoscale

  In Episode 556, Rob Walling chats with Adam McCrea about growing from zero to $300,000 in ARR over the course of three years as a Heroku add-on. Adam is still a single founder with no employees and up until joining the TinySeed accele...

• Episode 555 | Businesses You Can Bootstrap, W2 vs. Contract, Enterprise Pricing, and More Listener Questions with Ruben Gamez

  In Episode 555, Rob Walling answers listener questions with Ruben Gamez. They discuss different models of bootstrapping success, hiring W2 versus hiring contractors, determining if a business is an ideal fit for bootstrapping and they...

• Episode 554 | Thinking Through Your Exit + Grief and Entrepreneurship with Dr. Sherry Walling

  In Episode 554, Rob Walling chats with Sherry Walling about grief as a part of entrepreneurship and how to get better at handling grief as an entrepreneur. They also discuss burnout and properly evaluating if it's the right time to se...

• Episode 553 | Stack Overflow and Moz Acquired, Quitting Instead of Giving Up Remote Work, and More Bootstrapper News

  In Episode 553, Rob Walling chats with Tracy Osborn about the latest bootstrapper news, including the recent Stack Overflow and Moz acquisitions, quitting instead of giving up remote work, and highlights from TinySeed 2020 Batch. T...

• Episode 552 | Google Audits, Partnerships, and Freemium with Mike Taber

  In Episode 552, Rob Walling is joined by co-host emeritus, Mike Taber to chat about his decision-making around whether to launch a freemium plan, whether to do an AppSumo deal, how his potential partnerships merger is panning out....

• Episode 551 | Task-level vs. Project-level Thinkers, No Such Thing as an Autopilot Business, and More (A Rob Solo Adventure)

  In episode 551 of Startups For the Rest of Us, Rob does another solo adventure to talk about hiring owner-level thinkers, the fallacy of an autopilot passive income software business, and more. The topics we cover [1:25] Hiring...

• Episode 550 | Three Years of Grind to Six Figures in ARR with CloudForecast

  In Episode 550, Rob Walling chats with Tony Chan, co-founder of CloudForecast, about his incredible story of perseverance after getting rejected multiple times only to finally find product-market fit and reach six figures in annual re...

• Episode 549 | Hiring vs. Outsourcing, E-commerce SaaS, and More Listener Questions with Jordan Gal

  In Episode 439, Rob Walling is joined by Jordan Gal to answer listener questions about starting an e-commerce SaaS and the laws and regulations, and compliance requirements required. They talk about managing enterprise perceptions of...

• Episode 548.5 | The Companies in TinySeed's Spring 2021 Batch

• Episode 548 | The Grind of Building a SaaS During Nights & Weekends

  In Episode 548, Rob Walling chats with Zack Naylor about Aurelius and the harrowing tale of launching multiple times and having to rewrite and re-platform the codebase before finally finding success. They also discuss how to interpret...

• Episode 547 | Private Podcasting, Apple's Announcement, and Accelerating Growth with Craig Hewitt

  In Episode 547, Rob Walling chats with Craig Hewitt about private podcasting, Apple's announcement around their subscription podcast offering as well as the accelerating growth of Castos. The topics we cover [1:22] Focusing on p...

• Episode 546 | Hiring Entrepreneurial People, Anonymity, Disruptive Innovation, and More Listener Questions

  In Episode 546, Rob Walling flies solo for a Q&A episode. With a backlog of great listener questions, Rob discusses qualified small business stock (QSBS), hiring entrepreneurially-minded employees, indie hacking while working at a...

• Episode 545 | The Value of Learning 80/20 Design Fundamentals

  In Episode 545, Rob Walling chats with Tracy Osborn about the importance of learning design fundamentals for startup founders. They also discuss her new book and the pros/cons of self-publishing vs working with a publisher. The top...

• Episode 544 | Annual Raises, Finding Good Startup People, and More Listener Questions with Josh Pigford

  In this episode, Rob Walling is joined by Josh Pigford to answer listener questions, covering topics like annual pay increases, B2B SaaS price increases, white-label vs branded product, and hiring startup-minded people. The topics...

• Episode 543 | All Things Startup with #Mike Taber

  In Episode 543 of Startups For the Rest of Us, Rob is joined again by co-host emeritus, Mike Taber as he gives an update on all things startups and they analyze top tactics for superhero success. If you enjoyed this episode, let us...

• Episode 542 | 10x in Two Years, Past $3M ARR with SquadCast

  In episode 542, Rob Walling chats with Zach Moreno, the Co-Founder and CEO of Squadcast about how they grew their revenue and surpassed $3 million in ARR as a mostly bootstrapped startup. They also discuss the role and importance of h...

• Episode 541 | Faster Horses & Product Myths, Life-changing Money, Dual Funnels, and More

  In episode 541, Rob Walling flies solo to discuss things like product myths and the misinterpreted Henry Ford quote, selling a company, defining life-changing money, and dual funnels. The topics we cover [02:48] Product myths an...

• Episode 540 | Bootstrapper News. Twitter Spaces, Indie.vc Closing, Shopify, and More

  In this episode, Rob talks with Tracy Osborn and Einar Vollset, about the recent news that's come out in the bootstrapper community. They talk about the Indie.vc shutdown, the new features coming out on Twitter, LinkedIn’s new gig mar...

• Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

  In this episode, Rob chats with Dan Norris about selling his productized service to GoDaddy, his latest book, and latest business, a very successful brewery in Australia. They also ruminate on the impact that post-exit money has had o...

• Episode 538 | When to Sunset a Product, Enterprise Security Assessments, Lifetime Deals, and More Listener Questions

  In this episode, Rob Walling is joined by Einar Vollset as they answer listener questions ranging from when to sunset a product, filling out enterprise security assessments, acquiring a company where the previous owner had sold lifeti...

• Episode 537 | On Launching, Funding, and Growth with Serial SaaS Founder Rand Fishkin

  In this episode, Rob is joined by Rand Fishkin for an honest and transparent conversation about his time at Moz, raising funding, his book Lost and Founder, as well as his current effort, SparkToro. They discuss growth levers and the...

• Episode 536 | A Few Things I Learned in 2020 (A Rob Solo Adventure)

  In episode 536 of Startups For the Rest of Us, Rob does another solo adventure. As we all faced perhaps one of the worst years on record, Rob talks through some things that 2020 taught him personally, professionally, and at a higher l...

• Episode 535 | A Bluetick Update with Mike Taber

  In Episode 535, Rob is joined by co-host emeritus, Mike Taber to talk about what Mike has been up to over the past seven months with Bluetick, including an exciting reveal of a big project he's been working on. The topics we cover...

• Episode 534 | A $4M Exit with Josh Pigford of Baremetrics

  In this episode, Rob talks with Josh Pigford in a first appearance since the sale of Baremetrics for $4m. They discuss his seven-year journey to build Baremetrics, the details of the sale, and Josh's post-sale, non-software aspiration...

• Episode 533: Life Profitability After Two Exits (with Adii Pienaar)

  In this episode, Rob speaks with Adii Pienaar, a multi-time founder with multiple exits under his belt. They discuss life probability and the importance of measuring your entrepreneurial success by the things that matter the most to y...

• Episode 532 | The Art of Selling Your Business with John Warrillow

  In this episode, Rob sits down with John Warrillow, author of multiple bestselling books and someone who has years of experience in building and selling companies. They discuss when to sell, how to create leverage, the importance of h...

• Episode 531 | How a Non-Technical Founder Grew Past $45k MRR

  In Episode 531, Rob talks with Colin Gray, the founder of The Podcast Host and Alitu. Join us for this great conversation as we talk about Colin's early days of building a hobby project in podcast hosting, hiring a freelancer to start...

• Episode 530 | Making Development Decisions, Regrets about Selling, and More Listener Questions (with Derrick Reimer)

  In this week's episode, Rob sits down with Derrick Reimer to answer listener questions. They discuss whether they have any regrets about selling Drip, protecting against web scraping, making the leap from side project to full-time, an...

• Episode 529 | A Pricing Deep Dive with Slingshot

  In this episode, Rob chats with John Howard, a MicroConf Connect member and founder of Slingshot. They unpack the business model of measurable swag giveaways and then dive deep into John's pricing strategy and explore alternatives as...

• Episode 528 | 2021 Predictions from Rob and Mike

  In today's episode, Rob and Mike Taber review and rank their past yearly predictions and then make big, bold projections for 2021 with bets ranging from extraterrestrial life, VR becoming mainstream, the end of commercial real estate,...

• Episode 527 | From Agency to SaaS, Equity Splits, and More Listener Questions with Courtland Allen

  In today's episode, Rob is joined by Courtland Allen as they answer listener questions. They talk about equity splits, the best cities for bootstrappers, splitting brands, and where to look for business ideas. The topics we cover...

• Episode 526 | Launching, Learning, and Teaching with Justin Vincent

  In episode 526 of Startups For the Rest of Us, Rob chats with a long-time friend, Justin Vincent about his startup successes and failures and the importance of taking small steps when starting as a founder. They also talk about Justin...

• Episode 525 | A Bootstrapping Artifact from 2005

  This episode is a walk down memory lane as Rob shares the story of acquiring his first product 15 years ago. We hear how Rob navigated the purchase of the product, a potential partnership with a trusted friend, and pushing through whe...

• Episode 524 | Bootstrapping a Commodity SaaS

  In this episode, Rob chats with Michele and Mathias Hansen, the married co-founders of Geocodio. We talk about bootstrapping into a commoditized space and how they've grown their SaaS app from a side project to full-time over the p...

• Episode 523 | Breaking Through Plateaus, Entrepreneurship for Kids, Common Bootstrapper Mistakes, and More Listener Questions

  In episode 523, Rob hosts a rapid-fire lightning round of listener questions ranging from whether to focus on one or multiple businesses, finding the right amount of customer research, breaking through slow growth, and teaching entrep...

• Episode 522 | Revisiting Castos, One Year Later

  Rob welcomes back to the show a frequent guest, Craig Hewitt for a "Where Are They Now?" syle episode. Craig is the founder of Castos and has appeared many times on Startups For the Rest of Us. In this episode, they reconnect and talk...

• TinySeed Tales S2E9 | Playing the Long Game

  Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Join Rob as he chats with Brian & Scottie for the final episode of Season 2 of TinySeed Tales. In the last y...

• Episode 521 | A Roundtable Discussion about a Potential Recession, Working from Home, Google Anti-trust, and More

  Episode 521 is a roundtable episode where Rob brings on a couple of guests to talk through topics today that relate to bootstrapped and mostly bootstrapped startup founders. Today, we have Tracy Osborn and Einar Vollset joining us,...

• TinySeed Tales S2E8 | Upmarket Starts to Pay Off

  Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Last time we spoke, they were bouncing back from the initial shock of the COVID-19 crisis with the potential to...

• Episode 520 | Why a Million Dollar Agency Quit It All and Moved to SaaS

  In this episode, Rob talks with the founder of SegMetrics, Keith Perhac. SegMetrics is a SaaS product that helps users get clarity on where their leads come from, how they act, and how much their marketing is worth. We dive into th...

• TinySeed Tales S2E7 | A Global Pandemic

  Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Today's episode was recorded after the COVID-19 shelter in place orders went into effect. We talk with Brian and...

• Episode 519 | Profit Sharing, Stock Options, and Equity (A Rob Solo Adventure)

  On this episode, Rob talks through profit sharing, stock options, and equity and makes a comparison between these various approaches. If you are thinking of ways to incentivize team members as a bootstrapper, this episode is for yo...

• TinySeed Tales S2E6 | Best Growth Month Ever

  Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. On this episode, Brian and Scottie share with us an update on their unexpected MRR growth, the psychology of rai...

• Episode 518 | A Live LinkedIn Ads Consult with Anthony Blatner and Scatterspoke

  Episode 518 of Startups For the Rest of Us is an experimental format where Anthony Blatner, a LinkedIn expert, live consults with John Samuelson, a B2B SaaS founder on advertising a SaaS business on LinkedIn. There's a wealth of kn...

• Episode 517.5 | The 2nd State of Independent SaaS Survey is Live

• TinySeed Tales S2E5 | The Gamble of Raising Prices

  On Episode 5 of TinySeed Tales, we learn about the success of their recent outbound email campaign. We also hear about their progress with raising their prices and transitioning away from Gather's solo pricing tier. The topics we cove...

• Episode 517 | Married Co-founders Who Turned a Free Tool Into a Fast-Growing SaaS Product

  We're joined in this episode by the founding team of Scatterspoke, John Samuelson and Colleen Johnson. What started as a lark to learn new technology has now turned into a successful business with more than $12k MRR. In this episod...

• TinySeed Tales S2E4 | Being Married and Being Co-Founders

  Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Today we're going to dive into the stress that comes with entrepreneurship and how it shows up in their personal...

• Episode 516 | When to Re-write Your SaaS Codebase

  Matt Wensing returns for his third appearance on the podcast. He is the founder of Summit and was in TinySeed Batch 1. We dive into Matt's decision-making process for re-writing the entire codebase. We talk about choosing the right...

• TinySeed Tales S2E3 | Is This All Worth It?

  Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Today, Rob chats with Brian & Scottie about their new hires, setting ambitious revenue goals, and managing s...

• Episode 515 | Finding a Co-Founder, Getting Better at Sales, and More Listener Questions

  Rob is joined by Anthony Eden from DNSimple as they answer your listener questions. They cover topics ranging from tax liabilities with contractors, getting feedback on a prototype, and finding a technical cofounder. If you have...

• TinySeed Tales S2E2 | Moving Upmarket

  Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. On this episode, Rob chats with Brian & Scottie about taking their product upmarket, focusing on customer su...

• Episode 514 | An Inside Look at MicroConf Remote

  Producer Xander Castro has been working on MicroConf since 2014 and is a long-time listener of the show, but this is his first time on the podcast. On this episode, we take an inside look at MicroConf Remote from a few weeks ago an...

• TinySeed Tales S2E1 | Introducing Gather

  Welcome to Season 2 of TinySeed Tales, where we follow the founders of one SaaS startup week by week through their struggles, victories, and failures. On the first episode of this series, Rob introduces us to Brian & Scottie Ellio...

• Episode 513 | SaaS Valuations + Dos and Don'ts When Selling A SaaS

  On today's episode of Startups For The Rest of Us, Rob Walling (@robwalling) talks with David Newell (@davidsnewell), a Senior Advisor at Quiet Light Brokerage, about the dos and dont's of SaaS valuations. The topics we cover 4...

• Episode 512 | The Power of Options (A Rob Solo Adventure)

  Join us for a Rob Solo Adventure version of Startups for The Rest of Us as Rob Walling talks about the power of optionality.  He explores the importance of having different paths and avoiding backing yourself into a corner and being c...

• Episode 511 | Raising Prices & Re-writing Your Codebase

  Show Notes On today's episode, Rob chats with Mike Ritchie about how they got their first paying customer in 30 days of launch, listening to your customers, and doing a massive pricing revamp. SeekWell is looking for a freelance...

• Episode 510 | The Story of Startups.com

  On today's episode, Rob chats Wil Schroter about the story behind Startups.com, the importance of output vs. hours, being specific about the kind of things you don't want to do in life, choosing venture capital, and much more. The...

• Episode 509 | Revisiting the Six Stages of SaaS Growth with DNSimple

  Show Notes Today, we have a conversation between Rob and Anthony Eden from DNSimple as they revisit the six stages of SaaS growth starting with pre-launch and pre product-market fit to scaling and company building. Be sure to liste...

• Episode 508 | Finding Marketing Channels, Seat-Limited Trials, Building a Brand, and More Listener Questions

  Show Notes On today's episode, Rob is joined by Asia Orangio as they answer listener questions ranging from how to find the right marketing channel, how to build a brand for your business, as well as how to decide whether to start...

• Episode 501 | A Bluetick Update from Mike #Taber

  In the first episode of Startups For The Rest Of Us since our 500th milestone, Rob checks in with Mike Taber about his progress with Bluetick. It's been nearly 7 weeks since Rob last checked in (Episode 494) and a lot has happened...

• Episode 500

  This is a big milestone episode for Startups for the Rest of Us. Episode 500. Since the very first episode nearly a decade ago we've had more than 10 million downloads, answered more than 1,500 listener questions, and shared more than...

• Episode 496 | "The Press Covers Exceptions, Don't Compare Yourself to Slack or Zoom"

  This interview was recorded several months ago, but is still relevant despite the pandemic. Colin Nederkoorn, the co-founder of customer.io has taken a unique approach to building their company. Customer.io does marketing automation f...

• Episode 479 | Two-Sided Marketplaces, Hotseats, Forgotten Subscriptions, and More Listener Questions

  Show Notes In this episode of Startups For The Rest Of Us, Rob along with Tracy Osborn , answer a number of listener questions on topics including founder hotseats, forgotten subscriptions, two-sided market places and more. Item...

• Episode 478 | A Few Things I Learned in 2019

  Show Notes In this episode of Startups For The Rest Of Us, Rob reflects back on his goals of 2019 and shares some lessons that are broadly applicable to founders/entrepreneurs. He also shares how he “unplugged” from the internet/devic...

• Episode 477 | Assessing Product-Market Fit, How to Find a Mastermind, and More Listener Questions with Brian Casel

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Brian Casel of Audience Ops, answer a number of listener questions on topics including assessing product market fit, finding a mastermind and more. Items mentioned in...

• Episode 476 | “We Went from Hundreds of Free Trials to a Few Dozen...On Purpose” with Jordan Gal

  Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Jordan Gal of CartHook about his big move to stop his free trials, move to demos, and increase his prices. Items mentioned in this episode: CartHook...

• Episode 475 | A Bluetick Update from #Mike Taber

  Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber on his continued progress with Bluetick.  The final conclusion to the Google audit is revealed, and they check in with the .Net component prob...

• Episode 474.5 | The Future of MicroConf

  Show Notes In this half episode of Startups For The Rest Of Us, Rob makes the biggest announcement in MicroConf history and talks about the future of the conference. Items mentioned in this episode: MicroConf

• TinySeed Tales 8 | Success and the Ongoing Struggle

  Show Notes On this final episode following Craig Hewitt of Castos, Rob checks in to get the results of the “no credit trial” decision, and to see whether or not the move increased conversions.

• Episode 474 | Overcoming a 40% Decline in MRR with Brian Casel

  Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Brian Casel of Audience Ops, about recovering from a 40% decline in MRR.  They start the story back in 2016 and work through the decline, audience ops reboun...

• TinySeed Tales 7 | The Growing Pains of Delegation

  Show Notes This week Craig Hewitt of Castos, feels the pains of a growing team and talks about how his role as a founder must evolve as the team continues to grow.

• Episode 473 | Managing Annual Subscriptions, Low-price vs. High, Being a Non-Developer Founder, and More Listener Questions with Laura Roeder

  Show Notes In this episode of Startups For The Rest Of Us, Laura Roeder joins the podcast to answer a number of listener questions on topics including managing annual subscriptions, being a non-developer founder, and more. Items...

• TinySeed Tales 6 | The No Credit Card Trial

  Show Notes In this week’s episode Craig Hewitt “turns the business on it’s head” by implementing a no credit card trial.

• Episode 472 | From Amazing Launch to Near Bankruptcy to Profitability with Shai Schechter

  Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Shai Schechter of RightMessage, about his amazing launch and then finding himself near bankruptcy and how he was able to right the ship. Items mentioned i...

• TinySeed Tales 5 | Building a Business That Runs Itself

  Show Notes Rob is back with Craig Hewitt of Castos. They talk about learning to delegate more of his responsibilities as a new growth marketer joins the team.

• Episode 471 | Fighting to Gain Traction in a Crowded Space with Jane Portman of Userlist

  In this episode of Startups For The Rest Of Us, Rob talks with Jane Portman of Userlist. They discuss the struggles of growing slowly, gaining traction in the crowded space, and some of the lessons learned from her first SaaS app....

• TinySeed Tales 4 | A Bug in the Funnel and Giving Up Control

  Show Notes Rob does another follow up with Crag Hewitt of Castos, they talk about his new hire (growth marketer) and news of a major break-through.

• Episode 470 | A Bluetick Update from Mike Taber

  Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber on his progress with Bluetick. They talk about the finale of the Google audit, a new integration. and trying to find differentiation in the ma...

• TinySeed Tales 3 | The Best News Ever and the Slog

  Show Notes Rob follows up with Craig Hewitt of Castos, as he shares some big news on the podcast

• Episode 469 | Key Takeaways from MicroConf Europe 2019

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike walk you through some of the talks and key takeways from MicroConf Europe 2019. Items mentioned in this episode: MicroConf MicroConf Europe Balsam...

• TinySeed Tales 2 | Riding the Startup Wave

  Show Notes Rob continues his conversation with Craig Hewitt of Castos in this week’s episode of “TinySeed Tales”.

• Episode 468 | Tables Are Turned As Tracy Osborn Interviews Rob About the Past Year

  Show Notes In this episode of Startups For The Rest Of Us, the tables have turned as Tracy Osborn interviews Rob about his past year. They talk life after Drip, focusing on the backstory of TinySeed and the ups and downs that have...

• TinySeed Tales 1 | A Non-Technical SaaS Founder

  Show Notes Rob starts his new podcast series “TinySeed Tales,” with an interview with Craig Hewitt of Castos.

• Episode 467 | “A Life-Changing Exit” with Adii Pienaar of Conversio

  Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Adii Pienaar of Conversio, about his life changing exit, when and why he decided to sell, and what the whole process was like. Items mentioned in this epi...

• TinySeed Tales | Season 1 Trailer (Castos)

  Show Notes Rob introduces “TinySeed Tales”, a show that follows one SaaS founder week by week through their struggles, failures, and victories.

• Episode 466 | Answering Listener Questions With Craig Hewitt

  Show Notes In this episode of Startups For The Rest Of Us, Craig Hewitt returns to the show to answer a number of listener questions on topics including productized services, podcasting, and more. Items mentioned in this episode...

• Episode 465 | A Bluetick Update from Mike Taber

  Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber on his progress with Bluetick. They talk about Mike's motivation, specifically over the long term , the continuing Google security audit, diff...

• Episode 464 | Highs, Lows, and Building Your First Sales Process with Steli Efti

  Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Steli Efti of Close.com, about his highs and lows of the past year as well as a in depth dive into starting your first sales process. Items mentioned in t...

• Episode 463.5 | Be Part of “The State of Independent SaaS”

  Show Notes In this half episode of Startups For The Rest Of Us, Rob announces the inaugural state of independent SaaS survey. A survey that looks at SaaS benchmarks for non-venture backed companies and how you can participate. Items m...

• Episode 463 | Troubleshooting Enterprise Sales (A Founder Hotseat with David Heller)

  Show Notes In this episode of Startups For The Rest Of Us, Rob does a Founder Hotseat with David Heller of Reimbi, about dealing with his specific issues with enterprise sales. Items mentioned in this episode: Reimbi Tiny...

• Episode 462 | Competing Against an 800 lb. Gorilla, Splitting from Your Co-founder, and More Listener Questions (with Jeff Epstein)

  Show Notes In this episode of Startups For The Rest Of Us, Rob along with co-host Jeff Epstein, answer a number of listener questions on topics including competing against a giant company, splitting from a co-founder, having enough...

• Episode 461 | Doubling Down on Bluetick

  Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber's progress on Bluetick. They revisit some topics that were brought up from their last episode together including motivation, personal retreat,...

• Episode 460 | Funded Competition, Growing an Email Newsletter Audience, White-Labeling and More Listener Questions

  Show Notes In this episode of Startups For The Rest Of Us, Rob and co-host Tracy Osborn answer a number of listener questions on topics including funded competition, growing an email newsletter audience, white-labeling and more....

• Episode 459 | From Day Job to Productized Service to Fast-Growing SaaS as a Non-Technical Founder

  Show Notes In this episode of Startups For The Rest Of Us, Rob interviews Craig Hewitt of Castos, about the unique set of challenges to starting and growing a SaaS product as a non-technical founder. Items mentioned in this epis...

• Episode 458 | The Return of Mike Taber

  Show Notes In this episode of Startups For The Rest Of Us, Mike returns to the podcast to give updates on the fate of Bluetick as well as progress updates on his motivation and health. Items mentioned in this episode: BlueTi...

• Episode 457 | Starting a Marketplace, Marketing Channels, Resellers, and More Listener Questions

  Show Notes In this episode of Startups For The Rest Of Us, Rob answers a number of listener questions on topics including starting a marketplace, marketing channels, resellers and more. Items mentioned in this episode: Kiwi...

• Episode 456 | Launching a 2nd Product + Revisiting Freemium with Ruben Gamez

  Show Notes In this episode of Startups For The Rest Of Us, Rob interviews Ruben Gamez of Bidsketch, about his 10 plus years of bootstrapping, lessons learned, improved decision making, and his new product. Items mentioned in thi...

• Episode 455 | “Things I Would Have Done Differently” with Tracy Osborn of WeddingLovely

  Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Tracy Osborn about things she would of done differently during the 9 years she ran WeddingLovely. Items mentioned in this episode: TracyOsborn.com...

• Episode 454 | Overcoming Fear (Throwback Episode)

  Show Notes In this episode of Startups For The Rest Of Us, Rob does a throwback episode. Almost 9 years to the day Rob and Mike published episode 14 about overcoming fear and taking risks which is a message that is still applicable...

• Episode 453 | How a Non-Technical Founder Built and Sold a Multi-million Dollar SaaS Startup with Jeff Epstein

  Show Notes In this episode of Startups For The Rest Of Us, Rob interviews Jeff Epstein, Founder of Ambassador, about building and selling his multi-million dollar startup as a non-technical founder. They dive deep into the details...

• Episode 452 | LinkedIn Outreach, New Features vs. Fixing Bugs and More Listener Questions with Jordan Gal

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Jordan Gal answer a number of listener questions on topics including LinkedIn outreach, building features versus fixing bugs and more. Items mentioned in this ep...

• Episode 451 | Stellar Growth, Platform Risk, Layoffs and Powering Through Roadblocks with Laura Roeder

  Show Notes In this episode of Startups For The Rest Of US, Rob interview Laura Roeder, Founder and CEO of MeetEdgar. They talk about her fast success with growing MeetEdgar, dealing with platform risks, and the humbling experience...

• Episode 450 | Founder Hotseat: Matt Wensing of SimSaaS on Making Consistent, Needle-Moving Progress

  Show Notes In this episode of Startups For The Rest Of US, Rob does a Founder Hotseat interview with Matt Wensing of SimSaaS. They talk about how to develop a strong cadence of work as a one person company. Items mentioned in th...

• Episode 449 | Two-Sided Marketplaces, How Much Testing is Too Much, and More Listener Questions

  Show Notes In this episode of Startups For The Rest Of Us, Rob along with co-host Tracy Osborn answer a number of listener questions on topics including two side marketplaces, automated testing, building like-minded relationships a...

• Episode 448 | Let’s Talk About Bluetick

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about the current status of Bluetick. They discuss the Google approval process, external/internal motivations, current roadblocks, and Mike's future with...

• Episode 447 | Platform Risk, Pricing, and Customer Development

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including pricing and customer development. They also continue to discuss Mike's verification journey with Goog...

• Episode 446 | How to Build More Successful Integrations

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to build more successful integrations. They discuss how to approach the different areas of risk including work estimates, API integration, co-ma...

• Episode 445 | Why Absolute Thinking Is ALWAYS Bad

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about some of the pitfalls of absolute thinking. Things are rarely black and white, they are more nuanced and on a spectrum. The guys explore the advantag...

• Episode 444 | Our Biggest Regrets, Feelings of Isolation, Impact of Management Tasks on Deep Work and More Listener Questions

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including what are their biggest regrets, how to deal with the loneliness of building a startup, and task manag...

• Episode 443 | Determining Which Signals Matter, Staying on Task Without Extrinsic Motivation, and More Listener Questions

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including which signals matter, staying on task without external motivation, and how they manage their time....

• Episode 442 | Corporate Structures and How the Choice You Make Now Can Impact You Years Down the Line

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Einar Vollset talk through the different kinds of corporate entities, how they differ, and how they can impact you in the future. Items mentioned in this episode...

• Episode 441 | Revisiting 2019 Goals, Why Remote Companies Grow Slower, and A Couple Listener Questions

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike revisit their 2019 goals. The guys check in to see if they are on pace with their 2019 goals as well as discuss some other topics including why remote companie...

• Episode 440 | How to Build Case Studies That Don’t Suck

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about the process of putting together a case study and reasons why you would do it. They also share some additional thoughts on this years MicroConf and i...

• Episode 439 | 9 Key Takeaways from MicroConf 2019

  Show Note In this episode of Startups For The Rest Of Us, Rob and Mike talk about their 9 key takeaways from MicroConf 2019. They give a brief synopsis of some of the talks from both starter and growth edition. Items mentioned i...

• Episode 438 | Casual Conversations with Rob & Mike

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike have a casual conversation about what's going on with each other recently. Some of the topics they touch on include Dungeons & Dragons, personal computer s...

• Episode 437 | Monetizing B2C, Selling a Small SaaS, and More Listener Questions

  Show Notes In this episode of Startups For The Rest Of US, Rob and Mike answer a number of listener questions on topics including monetizing B2C, selling a small SaaS,and insurance. They also get a update from a past listener's que...

• Episode 436 | How to Respond to Customer Suggestions

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to respond to customer suggestions. The topic was inspired by a Tweet by Ken Wallace, the guys give six approaches they use to tackle this issue...

• Episode 435 | The Value of Startup Accelerators, Better Onboarding, Liability Insurance, and More Listener Questions

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including the value of startup accelerators, onboarding, liability insurance and more. Items mentioned in th...

• Episode 434 | SaaS KPIs You Should Focus on From Day 1

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about what KPI's to look at when launching, key metrics you should track, and what they should be. Items mentioned in this episode: TinySeed HR....

• Episode 433 | Managing Your Emotions, the Cost of an MVP, and More Listener Questions

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including managing emotions, cost of an MVP, taking a business idea and more. Items mentioned in this episod...

• Episode 432 | How to Indirectly Overcome Sales Objections

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to indirectly overcome sales objections. Solving the problem of having to answer some of the same questions numerous times, the guys come up wit...

• Episode 431 | Converting Free Users to Paid, Vesting, Business Ethics, and More Listener Questions

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including converting free users to paid, vesting, business ethics and more. Items mentioned in this episode:...

• Episode 430 | What to Look For In a Co-Founder

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about what to look for in a co-founder. They touch on different aspects of evaluating someone for the role including, honesty/integrity, skill-set vs. fut...

• Episode 429 | Building a Launch List of 5,900 and Grinding Out Customer Development

  Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer about his new product Level. They go through the development timeline as Derrick gives insights on the early access phase, alpha testing, taki...

• Episode 428 | Building Relationships with Agency Partners, Determining Equity Splits, and More Listener Questions

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including building relationships with agency partners, selling across different currencies, determining equity...

• Episode 427 | Scaling a Software Product, Raising Prices, When to Consider CRM, and More Listener Questions

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions, the topics include scaling a software product, raising prices, and when to use a CRM. Items mentioned in this episode...

• Episode 426 | Getting Started with Event Tracking

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about getting started with event tracking. They share some tips and tricks, 3 Core Lifecycle Events, and the purpose/importance for tracking each event....

• Episode 425 | How to Launch a Product Into a Mature Market

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to launch a product into a mature market. They give a definition of what a mature market is, list some examples of established players in differ...

• Episode 424 | Our Predictions for 2019

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike make their predictions for 2019. They also look back at their 2018 predictions and rate how they did. Items mentioned in this episode: Start Small, Stay...

• Episode 423 | Our Goals for 2019

  Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike set their goals for 2019 as well check in and rate how they did for their 2018 goals. Items mentioned in this episode: Hacker News Rob's Hacker Noon...